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Contact Information

38 East 29th Street, 7th Floor
New York, NY 10016

Location: Headquarters

Main Tel: 212-217-2000
Fax: 212-217-2007

Todd Biederman, President/CEO

Debrah Galimidi, EVP

Brad Solomon, EVP

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Advanced Focus
Primary Business Activities

Focus Groups/Qualitative Facilities
Field Management Services
Web-Based Research Services
Web Surveys

Description of Capabilities

At Advanced Focus, our outstanding team of professionals aim for excellence as our corporate standard. This is achieved through commitment, honest, integrity, and exceeding the expectations of our clients.

We offer comprehensive recruitment services with specialty demographics including (but not limited to): consumer, business-to-business, medical, patients, high-tech, elite professionals and teen markets, as well as ethnographies and product placement.

Description of Facilities

We partner with local facilities across the USA.

Mission Statement

Advanced Focus specializes in qualitative research. Our unsurpassed expertise in the recruitment and coordination of focus groups and in-depth interviews ensures that our client needs are ideally matched.

We achieve excellence through careful profiling aided by a multi-stage qualification process, timely responses, and maximum attendance for all of our focus groups.

At Advanced Focus we value contrary opinions and strive to understand others by actively listening to their concerns and perceptions. We take the time to explain issues and answer your questions. Our professionals exemplify the highest standards of personal and professional ethics and are honest and open at all times.

Our goal at Advanced Focus is to become a world-class market research firm, specializing in swift execution and client confidentiality and discretion. We work as a team to bring the highest quality of services to our clientele.

Company History

Todd Biederman is the Founder and President of Advanced Focus. He oversees the day-to-day operations of the company, including client acquisition and service, recruitment, and all aspects of qualitative research. He is dedicated to the long-term growth of Advanced Focus, cultivating an atmosphere of integrity, ethics, and diligence in which clients are the number one priority.

Todd began his market research career in Los Angeles at Murray Hill West, working his way from recruiter to associate director. He then assumed the directorship of Adler Weiner LA, boosting volume from 55 to 140 focus groups per month. In his career, Todd has built out three new market research facilities and coordinated the recruitment and housing of more than 20,000 focus groups.

He now brings his resourcefulness, expertise and determination to Advanced Focus.

Central Telephone Facility
We have a 25 station call center facility that our clients tap into for their telephone research projects.

We employ executive level interviewers. For typical projects, approximately 50% of our interviewers are at the executive level.

Focus Group Facilities

We have focus group facilities located in a modern office building and have access to other facilities across the United States.

Our clients can record focus group sessions using a variety of options, including:

  • VHS Tape
  • DVD
  • Audio Cassette
  • Audio CD

In addition, we employ trained In-Depth Interviewers to ensure the success of each and every project requiring focus group sessions.

Please note that our focus group facilities are also equipped the following:

  • Computer Usability Lab
  • Living Room
  • DVD Taping Equipment
  • Focus Vision
  • Video Marker
Recruitment Activities

We recruit participants for the following types of projects:

  • In-House Focus Groups
  • Third Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
  • Web Surveys

Advanced Focus also builds proprietary research panels to client specifications.

Other Services

In addition to designing and hosting web-surveys we are also equipped to conduct studies requiring:

  • Mystery Shoppers
  • In-Store Demos
  • Taste Tests
  • Intercept Interviews

In addition to the above, Advanced Focus also engages in the following research studies and related activities:

  • Attitudinal Studies
  • Brand Equity Studies
  • Concept Testing
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Satisfaction Studies
  • Usability Studies


Facility Photos

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Job Opportunities

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