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Advanced
Focus
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| Primary
Business Activities |
|
Focus
Groups/Qualitative Facilities
Field
Management Services
Web-Based
Research Services
Web
Surveys
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| Description
of Capabilities |
At Advanced
Focus, our outstanding team of professionals aim
for excellence as our corporate standard. This is
achieved through commitment, honest, integrity,
and exceeding the expectations of our clients.
We offer
comprehensive recruitment services with specialty
demographics including (but not limited to): consumer,
business-to-business, medical, patients, high-tech,
elite professionals and teen markets, as well as
ethnographies and product placement.
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| Description
of Facilities |
|
We
partner with local facilities across the USA.
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| Mission
Statement |
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Advanced
Focus specializes in qualitative research. Our
unsurpassed expertise in the recruitment and coordination
of focus groups and in-depth interviews ensures
that our client needs are ideally matched.
We
achieve excellence through careful profiling aided
by a multi-stage qualification process, timely
responses, and maximum attendance for all of our
focus groups.
At
Advanced Focus we value contrary opinions and
strive to understand others by actively listening
to their concerns and perceptions. We take the
time to explain issues and answer your questions.
Our professionals exemplify the highest standards
of personal and professional ethics and are honest
and open at all times.
Our
goal at Advanced Focus is to become a world-class
market research firm, specializing in swift execution
and client confidentiality and discretion. We
work as a team to bring the highest quality of
services to our clientele.
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| Company
History |
|
Todd
Biederman is the Founder and President of Advanced
Focus. He oversees the day-to-day operations of
the company, including client acquisition and
service, recruitment, and all aspects of qualitative
research. He is dedicated to the long-term growth
of Advanced Focus, cultivating an atmosphere of
integrity, ethics, and diligence in which clients
are the number one priority.
Todd
began his market research career in Los Angeles
at Murray Hill West, working his way from recruiter
to associate director. He then assumed the directorship
of Adler Weiner LA, boosting volume from 55 to
140 focus groups per month. In his career, Todd
has built out three new market research facilities
and coordinated the recruitment and housing of
more than 20,000 focus groups.
He
now brings his resourcefulness, expertise and
determination to Advanced Focus.
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| Central
Telephone Facility |
| We
have a 25 station call center facility that our
clients tap into for their telephone research projects.
We
employ executive level interviewers. For
typical projects, approximately 50% of our interviewers
are at the executive level.
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| Focus
Group Facilities |
|
We
have focus group facilities located in a modern
office building and have access to other facilities
across the United States.
Our
clients can record focus group sessions using
a variety of options, including:
- VHS
Tape
- DVD
- Audio
Cassette
- Audio
CD
In
addition, we employ trained In-Depth Interviewers
to ensure the success of each and every project
requiring focus group sessions.
Please
note that our focus group facilities are also
equipped the following:
- Computer
Usability Lab
- Living
Room
- DVD
Taping Equipment
- Focus
Vision
- Video
Marker
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| Recruitment
Activities |
|
We
recruit participants for the following types of
projects:
- In-House
Focus Groups
- Third
Party Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Business
Panels
- Central
Location Studies
- Web
Surveys
Advanced
Focus also builds proprietary research panels
to client specifications.
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| Other
Services |
|
In
addition to designing and hosting web-surveys
we are also equipped to conduct studies requiring:
- Mystery
Shoppers
- In-Store
Demos
- Taste
Tests
- Intercept
Interviews
In
addition to the above, Advanced Focus also engages
in the following research studies and related
activities:
- Attitudinal
Studies
- Brand
Equity Studies
- Concept
Testing
- Mail
Surveys
- Multi-Lingual
Interviewing
- New
Product Testing
- Satisfaction
Studies
- Usability
Studies
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