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Contact Information

520 Lake Cook Road
Deerfield, IL

Location: Headquarters

Main Tel: 847-267-0169
Fax: 847-267-0172

Elaine Howard
VP, Account Services
Tel: 847-374-3070

Michelle Kuhn
Tel: 847-374-3005

Jed Lam
VP, Account Services
Tel: 847-374-3076

Mark Rudzinski
Managing Director
Tel: 847-374-3074

Tamara Starke
VP, Account Services
Tel: 847-374-3003

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Aeffect Inc.
Primary Business Activities

1Full Service Research
1Research Project Design
1Research Analysis
1Moderator Services
1Web-Based Market Research

Aeffect specializes in communications and advertising research. We have helped major marketers to design and implement highly successful and award winning campaigns.

In-house strategic consultants who guide the research process, along with highly trained IT staff who field online and other types of research studies.


Corporate, government, health care, IT, financial services, consumer packaged goods, diversity, events and museums, to name just some.

Mission Statement
To measure and interpret response to communications.

Woman-owned business established in 1994. Growing rapidly. Innovative.

Data Analysis Capabilities

Our staff is highly experienced in all forms of data analysis including:

  • Conjoint Analysis
  • Correlation Analysis
  • Cross Tabulation Creation (TableIt! software)
  • Logits
  • Perceptual Mapping
  • Regression Analysis
Recruiting Services

Aeffect regularly recruits participants for a variety of research activities, including:

  • In-House Focus Groups
  • Third-Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
Other Information

Aeffect is fully capable of handling a variety of market research projects and activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Forecasting & Trend Research
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Omnibus Studies
  • Political & Social Polling
  • Satisfaction Studies
  • Secondary Research
  • Segmentation
  • Strategic Planning
  • Syndicated Studies
  • Test Markets
  • Usability Studies

Marketers often turn to Aeffect with their most challenging assignments, and get full value (and then some!) from the level of research design, interpretation and consultation that we provide.


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