Full Service Research
Focus Groups/Qualitative Facilities
Research Analysis
Research/Project Design
Web Surveys

Full-service market research and consulting, quantitative and qualitative research, including web surveys.

Analysis also conducted for data collection companies/field and tab houses.

Allan Benedict, President of A&K Research, has been conducting
qualitative research for over 20 years.

Mr. Benedict has conducted more than 80 sessions annually since 1987. As important as his research ability, Mr. Benedict’s commitment to servicing his clients is heartfelt and integral to his success.

His personal emphasis is on responsiveness and quality service.

Service industries, including energy and utilities, financial services, home services (DIY, etc.), travel and leisure. Business to consumer and business to business.

Mr. Benedict joined Nordhaus Research in Southfield, Michigan in 1980, rising to partner within four years. After leaving Nordhaus Research after 17 years, he established the Detroit office for FGI Research (headquartered in North Carolina)in 1997. In December of 1999, Mr. Benedict formed A&K Research to better focus on the needs of his long-standing client base.

Mr. Benedict’s primary responsibilities involve research design, implementation and client relations. His expertise gained from more than two decades of research experience, centers on research design used for strategic planning. A thorough understanding of the strengths and weaknesses of “real world” research methodologies provides a solid background upon which to draw for clients’ benefit.

A&K Research uses all statistical analyses necessary to meet the needs of the project. SPSS is our primary statistical package. Strategic statistical analysis is conducted by Craig Belanger.

Mr. Belanger has more than two decades of research experience in all phases of quantitative marketing research. He has served clients in a wide variety of industries, including health care.

Craig holds a Bachelor of Science in Mathematics from the University of Michigan, Ann Arbor. He holds a Master of Arts in Economics and a Master of Arts in Mathematical Statistics from Wayne State University, Detroit. From the Department of Mathematics, he received the Bertram J. Eisenstadt Award for outstanding achievement in the Masters Program.

We can also design and host web-based surveys; web-surveys are supported by the following software packages: Perseus, Zoomerang, and HostedWare.

In addition, we also regularly engage in the following research activities:

• Attitudinal Studies
• Brand Equity & Related Studies
• Satisfaction Studies
• Concept Testing
• Segmentation
• Forecasting & Trend Research
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing

A&K Research is committed to providing responsive service with exceptional quality.

A&K Research has a thorough understanding of the strengths and weaknesses of “real world” research methodologies which is utilized to avoid surprises.

A&K Research is committed to making your job easier.