Description of Capabilities
do study design, sample size calculations, questionnaire
design, conventional survey analysis, in-depth
analyses and model development for the drivers
of major variables such as customer satisfaction
or repurchase intentions, development of objectives
for performance improvement programs and compensation
plans. We also can provide assistance in the development
of measurement plans to track customer satisfaction
other than conventional surveys.
Our principal specialty is customer satisfaction
research in service industries, particularly in
telecommunications. We also have experience outside
of telecommunications in industries such as healthcare
and financial services.
We seek to enhance the business decisions of our
clients by providing them with high quality information
Founded in 2000 on the basis of three decades
of experience in marketing research and statistical
analysis, Apogee Analytics has been a substantial
supplier of customer satisfaction research and
statistical modeling for several of the major
telecommunications companies in the USA.