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Contact Information

304 Park Ave. South,
7th Floor
New York, NY 10010

Main Tel: 212-905-5500
Toll Free: 866-362-4577
Fax: 212-905-5501

Jeff Mattes
Vice President and GM
Email Jeff Mattes
Tel: 212-905-5505 x268

Angela Lebidis
Regional Sales Director
Email Angela Lebidis
Tel: 212-905-5505 x235

Adam Weinstein
Regional Sales Director
Email Adam Weinstein
Tel: 301-762-1972

Jonathan Tice
Regional Sales Director
Email Jonathan Tice
Tel: 617-521-9011

John Taliercio
Senior Director
of Panel Services
Email John Taliercio
Tel: 212-905-5500 x228

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Primary Business Activities

Data Collection
Field Management Services
Web Surveys

Description of Capabilities

Authentic Response's panel includes more than four million high quality respondents sourced from our partnerships with more than 400 leading websites, providing us with an average of 10,000 new panelists every day.

Our panel size and recruitment capability ensures access to representative samples. Whether you want to approximate the US Census, the online population, or something else, we help you find the right mix of respondents.

More than a quarter of our panel is from outside the US. Regardless of the target population, we can help you locate them.

Description of Specialties

Authentic Response has numerous specialty panels, including hard to reach respondents such as: IT Users, Wireless Providers, Teens, Parents, multi-cultural communities and more.

Mission Statement

Authentic Response, formerly known as Survey Direct, is Return Path's online Market Research Solutions division.

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment™ panelist recruitment technique, its patented double opt-in permission standards, and its Authentic Validation™ techniques to ensure the most legitimate, secure survey responses.

With a panel of more than four million highly qualified respondents, more than 200 market research firms look to Authentic Response for their global online sample needs.

Company History

Since 1998, the market research community has relied on Authentic Response for dependable solutions for their online sample, programming and hosting needs.

Authentic Response, formerly known as Survey Direct was originally a division of NetCreations. Return Path, the leading email performance management company, acquired NetCreations In 2004. In 2006, Survey Direct was re-branded with its current name, Authentic Response™.

Recruiting & Panel Services

We maintain a variety of incentivized research panels, including:

  • Consumer
  • Business-to-Business
  • Domestic
  • International

Our panels consist of over 4,000,000 panel members.

Panelists are passively recruited through more than 400 content-focused websites.

Eligible panelists who participate in surveys that do not qualify automatically have the opportunity to enter a monthly cash sweepstakes.

All eligible panelists who qualify for surveys that offer cash rewards, who successfully complete the surveys, have the ability to receive cash through partners such as PayPal, and

Other Services

We also design and host web surveys for our many clients.

Web surveys are designed and deployed via a wide range of software suites that are available in the industry, including:

  • Confirm IT
  • WebSurveyor
  • Sawtooth
  • SPSS
  • Proprietary (in-house) software

In addition, we are experienced in a wide-range of research activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Forecasting & Trend Research
  • Multi-Lingual Interviewing
  • New Product Testing
  • Political & Social Polling
  • Satisfaction Studies
  • Segmentation
  • Test Markets
  • Usability Studies
  • Providing quality sample since 1998
  • Robust Panel Size: 4M respondents
  • Authentic Response advantage
    - Panelists are 100% Double Opt-in
  • Forward thinking/Best practices
    - Authentic Recruitment™
    - Authentic Validation™

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