3133 E. CALAVEROS DRIVE
Balaban Market Research Consulting [BMRC] is a market research company specializing in conducting qualitative research [Depth interviews, all types and sizes of focus groups, Key Opinion Leader studies and Web-based research].
Caryn Balaban, the owner and principal moderator of BMRC, has an extensive educational and professional background in market research, including a Master?s degree from Yale University.
BMRC proficiencies include:
- Advertising Research
- Branding Market Research including Brand Equity & Awareness
- Name and Logo Development and Testing
- Concept Development & Testing
- Idea Generation (Ideation)
- Message Development & Testing
- Motivational Research
- Positioning Studies
- Pricing Research
- New Product or Product Development Research
- Product Awareness
- Web Site Evaluation and Usability Studies
BMRC projects are conducted in major metropolitan areas throughout the United States. Caryn Balaban is an independent research consultant, allowing complete autonomy in selecting research facilities that meet both the research needs and budgetary considerations of her clients.
BMRC's core business is providing qualitative research services for the health, medical and pharmaceutical industries.
Additionally, BMRC has solidified relationships with clients in other industries, manufacturers and suppliers of consumer packaged goods, pet products, E-Business, financial services, automotive parts, restaurants/food services, transportation services,insurance companies and retailers.
Participants in BMRC projects include consumers, key executives, health and medical professionals and all levels of corporate management.
BMRC customizes each research project to meet client objectives by implementing a wide variety of qualitative research techniques, including:
- Attribute scaling
- Preference rankings
- Competitive analysis
- Word association
- Perceptual mapping
- Product evaluations
- Brand equations
BMRC was founded in 1999 by Caryn Balaban on the premise that most client objectives can be better achieved by using small sample, qualitative research studies.
Qualitative research methodologies utilize layered probing and/or group dynamics resulting in a richness of data that is frequently missing in quantitative research. The goal of qualitative research is to provide direction to meet project objectives.
Small samples of well-targeted audiences will provide this needed direction. Moreover, qualitative research can often accomplish these results in a more cost-effective manner.
Ms. Balaban is uniquely qualified to design, implement and monitor your company's research projects. She has an extensive educational and professional background in health care, including a Master's degree in Public Health from Yale University.
Prior to starting BMRC, Ms. Balaban held positions in several prestigious health care organizations, including:
- Blue Cross Blue Shield of Arizona
- Saint Joseph's Medical Center (Chicago, Illinois)
- The American Hospital Association
- Yale-New Haven Hospital
BMRC is ideally suited in conducting focus groups.We have experienced Focus Group Moderators and In-Depth Interviewers on hand to ensure the smooth and efficient execution of all focus group activities as well as ensuring that the data collected and insights garnered are high quality, useful and actionable.
We have agreements with focus group facilities throughout the country, allowing us easy access to state-of-the-art locations whenever and wherever they are needed.
As a minimum, our focus group facilities are quipped with:
- One-way mirrors
- Test kitchens
- Recording equipment
BMRC is also adept at conducting many other market research-related activities, including:
- Attitudinal Studies
- Brand Equity & Related Studies
- Satisfaction Studies
- Concept Testing
- Test Markets
- New Product Testing
- Usability Studies
Balaban Market Research Consulting (BMRC) is a market research company specializing in conducting qualitative research. Unlike traditional quantitative research, qualitative research strives to comprehend the why, rather than just the what or how many. Qualitative research is concerned with understanding attitudes rather than measuring them.
Ms. Balaban is uniquely qualified to design, implement and monitor your company?s research projects. She has an extensive educational and professional background including a Master?s degree from Yale University. Prior to starting BMRC, Ms. Balaban held positions with several prestigious companies overseeing their marketing, strategic planning, product development and research functions.