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Contact Information

6 East 39th Street, 8th Floor
New York, NY 10016

Location: Headquarters

Main Tel: 646-519-8010
Toll Free: 800-481-0878
Fax: 646-519-8014

Carol Fitzgerald, President/CEO
Tel: 646-519-8010 ext. 201

Brendan Light, VP Research
Tel: 646-519-8010 ext. 202

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BuzzBack Market Research
Primary Business Activities

Web Surveys
Full Service Research
Research Analysis
Research/Project Design
Research Service Provider

BuzzBack uses Blended Research - a unique approach of collecting and analyzing both quantitative and qualitative data to deliver insights that lend meaning to the numbers. We achieve Blended Research through a start-to-deck custom approach to reach the objectives of each individual study. Our questionnaire, which is flexible and designed to meet the specific research need, is wholly supported by our innovative technology which allows for efficient and flexible programming, giving you the ability to accommodate rich media.

Description of Capabilities

BuzzBack is a full-service online market research firm founded in April 2000. Types of research include:

  • Concept Screening Optimization
  • Attitude and Usage Studies
  • Package Testing
  • Naming Studies
  • Advertising and Copy Testing
  • Brand Exploratory
  • Segmentation Studies
  • Online Diary
  • Custom Panels
  • In-Home Use Tests
Commitment to Innovation

BuzzBack continues to release unique, proprietary interactive research tools including our newest technology, eCollage, which uses interactive multimedia to elicit semiotic responses and tap into emotions and consumer reactions beyond text interaction.

BuzzBack IDQ (Interactive Delphi Query) interactive open-end question technique for generating and validating ideas through interactive consensus building.

Mission Statement
To provide fast, meaningful and actionable insights via a more efficient and engaging connection to consumers. We combine creative research techniques, state-of-the-art digital technologies and penetrating analysis by experienced research professionals to help clients more effectively solve research problems.
Company History

Founded in April 2000, BuzzBack is headquartered in New York City, and is a private, profitable, woman-owned research company.

BuzzBack was founded to provide a portfolio of creative and sophisticated research tools that accommodate time-pressed marketers and consumers.

The end result is a richer respondent experience, more robust insights, and increased automation for faster and more in-depth reporting and analysis.

BuzzBack is a member of the ARF, CASRO, ESOMAR, and the AMA and has also been endorsed by Truste for privacy standards. We are also on an ARF select committee for defining online research's best practices.

Data Analysis

We conduct all data analysis, including cross-tab creation, in-house.

Cross-tabs are created using a proprietary software package.

Recruiting and Panel Services

BuzzBack Research recruits participants for the following purposes:

  • Third-Party Focus Groups
  • Consumer Panels
  • Business Panels

We also maintain our own proprietary research panel. The table below summarizes the panel's specs:

Size (n)
Recruitment Method
Consumer & Business


Other Information

BuzzBack Research engages in Web Survey Design & Deployment, as well as other research activities, including:

  • Attitudinal Studies
  • Brand Equity and Related Studies
  • Concept Testing
  • Multi-Lingual Interviewing
  • New Product Testing
  • Segmentation
  • Strategic Planning
  • Usability Studies


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