Full Service Research
Research/Project Design
Research Analysis

Centrac excels in difficult to reach target audiences.

We are a full service marketing research firm that utilizes technology and design research execution procedures so as to conduct research for its clients as quickly and responsively as possible without sacrificing quality control standards.

Centrac DC has extensive experience in the health and medical industry. We routinely work to a variety of medical-oriented audiences, including physicians, surgeons, insurance brokers, allied healthcare specialists, biotechnology and more.

Cross tabs are created in-house using the Wincross software suite. We are also highly experienced with a variety of data analysis techniques, including:

• Regression
• STM (simulated test market) forecasting
• TURF analysis
• Factor analysis
• Van Westendorp price sensitivity meter
• Conjoint analysis
• Discriminant analysis
• Cluster analysis
• Perceptual mapping

Focus group sessions can be recorded using a variety of media, including:

• VHS tape
• DVD
• Audio cassette
• Audio CD

We also employ experienced focus group moderators and in-depth interviewers to help ensure that focus group sessions are conducted professionally and productively.

Centrac DC recruits participants for many types of research studies, including:

• Third party focus groups
• One-on-one in-depth interviews
• Central location studies

Centrac DC has extensive experience in designing and deploying web-based surveys. All surveys are custom programmed by our in-house team.

In addition, Centrac DC is experienced in a wide-range of research activities, including:

• Attitudinal Studies
• Benchmarking
• Brand Equity & Related Studies
• Concept Testing
• Multi-Lingual Interviewing
• New Product Testing
• Satisfaction Studies
• Segmentation
• Strategic Planning
• Usability Studies