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Contact Information

Headquarters
15200 Shady Grove Road, Suite 350
Rockville, MD 20850
USA

Main Tel: 301-840-3850
Fax: 301-840-3859
dc@centracdc.com
www.centracdc.com

Jeffrey Adler
President
jadler@centracdc.com
Tel: 301-840-3850

Shannon Ely
Director
sely@centracdc.com
Tel: 301-840-3850

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Centrac DC, LLC.

Primary Business Activities

Full Service Research
Research/Project Design
Research Analysis

Centrac excels in difficult to reach target audiences.

Description of Capabilities

We are a full service marketing research firm that utilizes technology and design research execution procedures so as to conduct research for its clients as quickly and responsively as possible without sacrificing quality control standards.

Description of Specialties

Centrac DC has extensive experience in the health and medical industry. We routinely work to a variety of medical-oriented audiences, including physicians, surgeons, insurance brokers, allied healthcare specialists, biotechnology and more.

Company History
Originally part of the Centrac family of marketing research companies, founded in 1971, Centrac DC is one of the country's leading marketing research companies.
Data Analysis

Cross tabs are created in-house using the Wincross software suite. We are also highly experienced with a variety of data analysis techniques, including:

  • Regression
  • STM (simulated test market) forecasting
  • TURF analysis
  • Factor analysis
  • Van Westendorp price sensitivity meter
  • Conjoint analysis
  • Discriminant analysis
  • Cluster analysis
  • Perceptual mapping
Focus Group Capabilities

Focus group sessions can be recorded using a variety of media, including:

  • VHS tape
  • DVD
  • Audio cassette
  • Audio CD

We also employ experienced focus group moderators and in-depth interviewers to help ensure that focus group sessions are conducted professionally and productively.

Recruiting & Panel Services

Centrac DC recruits participants for many types of research studies, including:

  • Third party focus groups
  • One-on-one in-depth interviews
  • Central location studies
Other Services

Centrac DC has extensive experience in designing and deploying web-based surveys. All surveys are custom programmed by our in-house team.

In addition, Centrac DC is experienced in a wide-range of research activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Multi-Lingual Interviewing
  • New Product Testing
  • Satisfaction Studies
  • Segmentation
  • Strategic Planning
  • Usability Studies
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Clients

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