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Contact Information

176 Roxbury Rd.
Stamford, CT
06902 USA

Location: Headquarters

Main Tel: 203-986-9419
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Colleen McGrath
Managing Director
Tel: 203-968-9419

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CMC Associates
Primary Business Activities

Full Service Research
Research/Project Design
Research Analysis
Qualitative/In-depth Research

Description of Capabilities

We are highly experienced in customized research, ideation and brainstorming, marketing and communications counsel, qualitative research (one-on-one via phone, in-person, focus groups, triads, mindmapping, etc.), quantitative research, secondary research, report writing, white papers, situation analyses, etc.

We also have expert knowledge in financial services, high tech, pharmaceuticals/medicine, small business and PR.

Description of Specialties
In-depth executive and media interviews, focus groups with any audience, corporate image and identity work, customer service evaluations, new product/service development, message/communications evaluation and refinement.
Mission Statement

CMC Associates is committed to enabling clients to develop and refine their products and services as well as marketing and communications strategies to differentiate themselves from the competition and excel at what they do.

We pride ourselves on excellence, on passion for our clients and in providing insights that lead to informed decisions and strategies that excel.

Company History

CMC Associates was founded in 1983 as a part-time endeavor by Colleen McGrath.

It has operated full-time on a continuous basis since 1991 and has served local, national and international companies in computers, computer software and peripherals, CRM, financial services, PR, healthcare and consumer packaged goods since then.

Recruiting Services

We regularly recruit participants for a wide-variety of research purposes, including:

  • In-House Focus Groups
  • One-on-One In-Depth Interviews
  • Business Panels
Other Services

CMC Associates can also provide clients with the following services:

Attitudinal Studies
Brand Equity
Concept Testing
Convention Intercepts
Forecasting & Trend Research
In-Store Demonstrations
Intercept Interviews
Mail Surveys
Mystery Shops
New Product Testing
Omnibus Studies
Strategic Planning
Taste Tests
Usability Studies
Web-Based Surveys


Clients We Have Serviced...

American Management Association
American Trauma Society
Armstrong Pharmaceuticals
Bayer USA
CAP Gemini
Chase Bank
Cox Communications Partners
Imax Systems Corp
IRS, US Treasury
MasterCard International
New York Medical College
Northern Telecom
Pfizer Pharmaceuticals
Physicians Health Services
Porter Novelli Public Relations
Reuters America
SCIENS Worldwide
Weight Watchers International

Job Opportunities

No job opportunities listed.


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