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Contact
Information
176
Roxbury Rd.
Stamford, CT
06902 USA
Location:
Headquarters
Main
Tel: 203-986-9419
Visit Website
cmcresearchassoc@aol.com
Colleen
McGrath
Managing Director
cmcresearchassoc@aol.com
Tel: 203-968-9419
Request
for Proposal
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CMC
Associates
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| Primary
Business Activities |
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Full
Service Research
Research/Project
Design
Research
Analysis
Qualitative/In-depth
Research
Ideation/Brainstorming
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| Description
of Capabilities |
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We
are highly experienced in customized research,
ideation and brainstorming, marketing and communications
counsel, qualitative research (one-on-one via
phone, in-person, focus groups, triads, mindmapping,
etc.), quantitative research, secondary research,
report writing, white papers, situation analyses,
etc.
We
also have expert knowledge in financial services,
high tech, pharmaceuticals/medicine, small business
and PR.
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| Description
of Specialties |
| In-depth
executive and media interviews, focus groups with
any audience, corporate image and identity work,
customer service evaluations, new product/service
development, message/communications evaluation and
refinement. |
| Mission
Statement |
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CMC
Associates is committed to enabling clients to
develop and refine their products and services
as well as marketing and communications strategies
to differentiate themselves from the competition
and excel at what they do.
We
pride ourselves on excellence, on passion for
our clients and in providing insights that lead
to informed decisions and strategies that excel.
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| Company
History |
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CMC
Associates was founded in 1983 as a part-time
endeavor by Colleen McGrath.
It
has operated full-time on a continuous basis since
1991 and has served local, national and international
companies in computers, computer software and
peripherals, CRM, financial services, PR, healthcare
and consumer packaged goods since then.
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| Recruiting
Services |
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We
regularly recruit participants for a wide-variety
of research purposes, including:
- In-House
Focus Groups
- One-on-One
In-Depth Interviews
- Business
Panels
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| Other
Services |
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CMC
Associates can also provide clients with the following
services:
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Attitudinal
Studies
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Benchmarking
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Brand
Equity
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Concept
Testing
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Convention
Intercepts
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Forecasting
& Trend Research
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In-Store
Demonstrations
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Intercept
Interviews
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Mail
Surveys
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Mystery
Shops
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New
Product Testing
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Omnibus
Studies
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Segmentation
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Strategic
Planning
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Taste
Tests
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Usability
Studies
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Web-Based
Surveys
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