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Contact Information

125 CambridgePark Drive
Cambridge, MA 02140
USA

Location: Headquarters

Main Tel: 617-441-9944
Toll Free: 800-470-1020
Fax: 617-441-9966
info@cogentresearch.com
Web: www.cogentresearch.com

Christy White, Principal
cwhite@cogentresearch.com
Tel: 617-715-7615

John Meunier, Principal
jmeunier@cogentresearch.com
Tel: 617-715-7605

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Cogent Research
Primary Business Activities

Full Service Research
Research Project Design
Web-Based Research Services
Focus Groups/Qualitative Facilities
Research Analysis

Description of Capabilities

We are pleased to introduce you to Cogent Research, a full-service, strategic marketing research and consulting firm. Providing both qualitative and quantitative services, Cogent Research provides clients with the highest quality and most innovative research design, data collection, and marketing analysis services available in our industry today.

We offer a full range of traditional and cutting-edge research tools, including phone surveys, mail surveys, web surveys, focus groups, in-depth interviews, web-facilitated interviews, and online discussion boards.

Description of Facilities

Cogent Research is a full service organization. We have an onsite focus group and strategic planning facilities, but we ensure that our clients are not wed to one approach because we maintain these capabilities on site.

We rely on a network of research partners to provide whatever services are best for our client, whether it be a usability lab in Europe, a central location test across the country, or different style facility across town.

Description of Specialties

Across a range of industries and marketing areas, delivers results that are on time, on budget, and on point. But we also deliver more.

Cogent prides itself on delivering insights from careful interpretation and analysis to give you strategic results that move your operational objectives forward.

Mission Statement

Cogent Research provides the highest quality and most innovative research approaches in the industry, providing each client with strategic insights that go beyond traditional research results and move their operational objectives forward.

Company History

Cogent Research is coming up on its 10th anniversary, as it was started by Christy White and John Meunier on April 1, 1996.

Because of our core philosophy focusing on strategic insight, Cogent Research quickly gained clout in the marketing research world. In a few short years, we became the strategic research provider for over 200 clients, including several of the Fortune 500s.

These clients turned to us again and again, as they were able to see the benefit of our research in their endeavors.

Data Analysis

We have full analytic capabilities including univariate analyses and multivariate techniques (regression, ANOVA, conjoint, segmentation, etc.)

Cross tabs are created in-house using SPSS and Wincross software.

Focus Group Facilities

We have focus group facilities located in a modern office building and have access to other facilities both Nationally and Internationally.

Our main facility seats 10 to 15 people and has an area of 20ft by 14ft.

Our clients can record focus group sessions using a variety of options, including:

  • VHS Tape
  • DVD
  • Audio Cassette

In addition, we employ both trained Focus Group Moderators as well as In-Depth Interviewers to ensure the success of each and every project requiring focus group sessions.

Please note that our focus group facility is also equipped with a computer usability lab.

Recruitment Activities

We recruit participants for the following types of projects:

  • In-House Focus Groups
  • One-on-One In-Depth Interviews
  • Central Location Studies
  • Online Discussion Boards
Other Services

In addition to designing and hosting web-surveys (deployed using Confirmit software), We also engage in the following research studies and related activities:

  • Attitudinal Studies
  • Benchmarking
  • Political & Social Polling
  • Brand Equity Studies
  • Satisfaction Studies
  • Concept Testing
  • Segmentation
  • Strategic Planning
  • Mail Surveys
  • Syndicated Studies
  • New Product Testing
  • Usability Studies

 

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Clients

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Job Opportunities

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