|
Cogent
Research
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| Primary
Business Activities |
|
 Full
Service Research
Research
Project Design
Web-Based
Research Services
Focus
Groups/Qualitative Facilities
Research
Analysis
|
| Description
of Capabilities |
We are
pleased to introduce you to Cogent Research, a full-service,
strategic marketing research and consulting firm.
Providing both qualitative and quantitative services,
Cogent Research provides clients with the highest
quality and most innovative research design, data
collection, and marketing analysis services available
in our industry today.
We offer
a full range of traditional and cutting-edge research
tools, including phone surveys, mail surveys, web
surveys, focus groups, in-depth interviews, web-facilitated
interviews, and online discussion boards.
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| Description
of Facilities |
|
Cogent
Research is a full service organization. We have
an onsite focus group and strategic planning facilities,
but we ensure that our clients are not wed to
one approach because we maintain these capabilities
on site.
We
rely on a network of research partners to provide
whatever services are best for our client, whether
it be a usability lab in Europe, a central location
test across the country, or different style facility
across town.
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| Description
of Specialties |
|
Across
a range of industries and marketing areas, delivers
results that are on time, on budget, and on point.
But we also deliver more.
Cogent
prides itself on delivering insights from careful
interpretation and analysis to give you strategic
results that move your operational objectives
forward.
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| Mission
Statement |
|
Cogent
Research provides the highest quality and most
innovative research approaches in the industry,
providing each client with strategic insights
that go beyond traditional research results and
move their operational objectives forward.
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| Company
History |
|
Cogent
Research is coming up on its 10th anniversary,
as it was started by Christy White and John Meunier
on April 1, 1996.
Because
of our core philosophy focusing on strategic insight,
Cogent Research quickly gained clout in the marketing
research world. In a few short years, we became
the strategic research provider for over 200 clients,
including several of the Fortune 500s.
These
clients turned to us again and again, as they
were able to see the benefit of our research in
their endeavors.
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| Data
Analysis |
|
We
have full analytic capabilities including univariate
analyses and multivariate techniques (regression,
ANOVA, conjoint, segmentation, etc.)
Cross
tabs are created in-house using SPSS
and Wincross software.
|
| Focus
Group Facilities |
|
We
have focus group facilities located in a modern
office building and have access to other facilities
both Nationally and Internationally.
Our
main facility seats 10 to 15 people and has an
area of 20ft by 14ft.
Our
clients can record focus group sessions using
a variety of options, including:
- VHS
Tape
- DVD
- Audio
Cassette
In
addition, we employ both trained Focus Group Moderators
as well as In-Depth Interviewers to ensure the
success of each and every project requiring focus
group sessions.
Please
note that our focus group facility is also equipped
with a computer usability lab.
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| Recruitment
Activities |
|
We
recruit participants for the following types of
projects:
- In-House
Focus Groups
- One-on-One
In-Depth Interviews
- Central
Location Studies
- Online
Discussion Boards
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| Other
Services |
|
In
addition to designing and hosting web-surveys
(deployed using Confirmit software), We also engage
in the following research studies and related
activities:
- Attitudinal
Studies
- Benchmarking
- Political
& Social Polling
- Brand
Equity Studies
- Satisfaction
Studies
- Concept
Testing
- Segmentation
- Strategic
Planning
- Mail
Surveys
- Syndicated
Studies
- New
Product Testing
- Usability
Studies
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