24 Computer Drive W.
Albany, New York 12205
Market Research Global Client Services
Market Research Account Manager
& Salmon Communications
Collection & Processing
& Salmon Communications is a full service
market research firm providing independent market
research to a variety of industries. Colwell &
Salmon takes a consultative approach, assisting
clients with each stage of the research process.
clients rely on Colwell & Salmon to provide
them with accurate and confidential market research.
We help our clients detect changes in the marketplace,
track the effectiveness of marketing efforts,
and uncover sources of customer dissatisfaction
and trend performance.
professional market research interviewers are
extensively trained. Colwell & Salmon interviewers
are required to pass an internal market research
course, ensuring that all standardized interviewing
practices are understood and adhered to.
& Salmon operates in a fully automated environment,
both in the United States with two sites, and
in our offshore site (India).
uses CfMC CATI software, providing our clients
with actionable, fast results with the highest
& Salmon has extensive experience in conducting
B2B and B2C studies. The company employs well-trained,
polite, articulate interviewers who are knowledgeable
on the study details, to ensure high response
rates and accurate data.
& Salmon provides clients with several methodology
options to collect their data. These include:
(using CATI software)
groups (including one-on-one, dyads, triads,
traditional focus groups, online and telephone
Collection and Data Services
& Salmon has developed a service delivery
capability in India that allows us to seamlessly
handle your data collection and data processing
needs for domestic and global programs in both
the B2B and B2C markets, providing superior quality
an experienced market research team that is
Marketing Research Association certified and
100% U.S. managed.
an exchange program between US and India interviewers
and key management personnel, to provide a
robust training in American culture.
on quality. This means quality interviewers
producing quality data.
company takes this very seriously and has
invested in numerous training programs that
focus on research standardization, accent
neutralization, American culture, and telephone
Mission is to be the best Marketing Communications
company in the world, by providing:
Research, Web-Based Communications, Integrated
Communications and Consulting Services that
meet or exceed client expectations 100% of
clients with a commitment to maintain the
highest level of quality and responsiveness.
employees with the opportunity to work and
grow in a professional, positive, caring,
creative and energetic environment.
to all employees to think "outside the
box" and to provide ideas that benefit
our clients, our employees and our community.
climate of unyielding integrity and ethics,
making a fair profit and never exploiting
our relationships with clients or vendors
for personal or professional gain.
maintain a call center equipped with 300 CATI
interviewing stations; telephone surveys are deployed
on a CfMC platform (programmed and maintained
ensure that quality data is collected, we employ
1 supervisor for every 12 interviewers. In addition,
our clients can monitor interviews (by "listening
in"), live as they happen, from remote locations.
a further method of ensuring quality data collection,
at any one time at least 30% of our interviewers
are at the executive level.
that we do not use Predictive dialing nor Autodialers.
tabulations are creating in-house using a variety
of software packages, including CfMC Mentor and
SPSS. We are experienced with a variety of analytical
partners with MRA Member Focus Group Facilities,
however, performs all other Qualitative Research
in house (moderator, recruitment, analysis, etc.).
conducting focus groups, we ensure that the sessions
can be recorded and made available to our clients
in a variety of formats, including:
also engage in a variety of other research activities,
In-House Focus Groups
Surveys deployed using Customized Inquisite and
addition, we are experts in the following research
Equity & Related Studies
& Trend Research
& Social Polling
has offices New York State as well as Noida, India
to provide our clients with a choice when it comes
to data collection.
has extensive experience in the following industries: