Full Service Research
Data Collection
Data Collection & Processing
Web-Based Research Services
Research Service Provider

Colwell & Salmon Communications is a full service market research firm providing independent market research to a variety of industries. Colwell & Salmon takes a consultative approach, assisting clients with each stage of the research process.

Our clients rely on Colwell & Salmon to provide them with accurate and confidential market research. We help our clients detect changes in the marketplace, track the effectiveness of marketing efforts, and uncover sources of customer dissatisfaction and trend performance.

Our professional market research interviewers are extensively trained. Colwell & Salmon interviewers are required to pass an internal market research course, ensuring that all standardized interviewing practices are understood and adhered to.

Colwell & Salmon operates in a fully automated environment, both in the United States with two sites, and in our offshore site (India).

C&S uses CfMC CATI software, providing our clients with actionable, fast results with the highest quality.

Colwell & Salmon has extensive experience in conducting B2B and B2C studies. The company employs well-trained, polite, articulate interviewers who are knowledgeable on the study details, to ensure high response rates and accurate data.

Colwell & Salmon provides clients with several methodology options to collect their data. These include:

• Telephone (using CATI software)
• Web
• Mail
• Focus groups (including one-on-one, dyads, triads, traditional focus groups, online and telephone focus groups)
• Blended methodologies

Offshore Collection and Data Services

Colwell & Salmon has developed a service delivery capability in India that allows us to seamlessly handle your data collection and data processing needs for domestic and global programs in both the B2B and B2C markets, providing superior quality and results.

Key Success Factors

• Utilizing an experienced market research team that is Marketing Research Association certified and 100% U.S. managed.

• Utilizing an exchange program between US and India interviewers and key management personnel, to provide a robust training in American culture.

• Focusing on quality. This means quality interviewers producing quality data.

• The company takes this very seriously and has invested in numerous training programs that focus on research standardization, accent neutralization, American culture, and telephone etiquette skills.

• Market Research, Web-Based Communications, Integrated Communications and Consulting Services that meet or exceed client expectations 100% of the time.

• Our clients with a commitment to maintain the highest level of quality and responsiveness.

• Our employees with the opportunity to work and grow in a professional, positive, caring, creative and energetic environment.

• Encouragement to all employees to think "outside the box" and to provide ideas that benefit our clients, our employees and our community.

• A climate of unyielding integrity and ethics, making a fair profit and never exploiting our relationships with clients or vendors for personal or professional gain.

We maintain a call center equipped with 300 CATI interviewing stations; telephone surveys are deployed on a CfMC platform (programmed and maintained in-house).

To ensure that quality data is collected, we employ 1 supervisor for every 12 interviewers. In addition, our clients can monitor interviews (by "listening in"), live as they happen, from remote locations.

As a further method of ensuring quality data collection, at any one time at least 30% of our interviewers are at the executive level.

Note that we do not use Predictive dialing nor Autodialers.

Cross tabulations are creating in-house using a variety of software packages, including CfMC Mentor and SPSS. We are experienced with a variety of analytical methods, including:

• ANOVA
• Regression
• T-Testing
• CHAID
• Factor Analysis
• Cluster Analysis
• Correlation Analysis
• Multidimensional Scaling

C&S partners with MRA Member Focus Group Facilities, however, performs all other Qualitative Research in house (moderator, recruitment, analysis, etc.).

When conducting focus groups, we ensure that the sessions can be recorded and made available to our clients in a variety of formats, including:

• Audio tape
• DVD
• Audio CD

We also engage in a variety of other research activities, including:

Recruitment for:

• In-House Focus Groups
• Third-Party Focus Groups
• One-on-One Interviews

Conduct:

• In-Store Demos
• Taste Tests
• Door-to-Door Interviews
• Intercept Interviews

Web Surveys deployed using Customized Inquisite and Proprietary PHP.

In addition, we are experts in the following research activities:

• Attitudinal Studies
• Benchmarking
• Brand Equity & Related Studies
• Concept Testing
• Data Entry
• Forecasting & Trend Research
• Mail Surveys
• Multi Lingual Interviewing
• New Product Testing
• Omnibus Studies
• Political & Social Polling
• Satisfaction Studies
• Secondary Research
• Segmentation
• Strategic Planning
• Test Markets
• Usability Studies
  

C&S has offices New York State as well as Noida, India to provide our clients with a choice when it comes to data collection.

C&S has extensive experience in the following industries:

• Hi Tech
• Healthcare and Insurance
• CXO Level
• Finance and Banking
• Physician
• CPG
• Hospitality
• Education