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Contact Information

1100 University Ave
Suite 300
Rochester NY 14607

Location: Headquarters

Main Tel: 585-271-0248
Fax: 585-271-0229
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Norman Frendberg,
Send an Email
Tel: 585-271-0248

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Primary Business Activities

Full Service Research
Research Service Provider
Research Project Design
Research Analysis


Consumer Insights is a full service market research company conducting quantitative projects. We design, manage and analyze market research. Since we outsource the data collection, we recommend the best data collection method for the project.

Our knowledge and research expertise may enhance your initial design. Often we recommend an approach that saves you money over the initial requested design, while providing superior data and insights

Our extensive data collection management will assure accurate and timely results.

Our analytics will mine the data for the most comprehensive insights possible.

Standard office space with ample room for packing product for product tests and sufficient computer capabilities.

We are a Full Service market research firm specializing in:

  • Designing research projects
  • Managing data collection activities
  • Providing insightful analyses and actionable conclusions.

To achieve these tasks, we rely on many Research Techniques, including:

  • TURF
  • Segmentation
  • Clustering
  • T-scope package evaluation
  • Quadrant analysis
  • Case V scaling
  • Data weighting
  • Conjoint analysis
  • Discrete choice
  • Perceptual mapping
  • Block design

Consumer Insights can execute a research project's Data Collection needs via:

  • Telephone surveys
  • Internet surveys
  • Mail surveys
  • Fax surveys
Mission Statement

Provide the highest quality research that solves business problems.

Communication is the essential ingredient from understanding the situation to delivering the final report. Manage the project to assure an on time and within budget experience.

Analyze the data to generate insights not obfuscation—when in doubt keep it simple but complete.

Communicate those results in a way that provides the client with usable insights and recommendations.

Consumer Insights was founded in 1984 and has been providing high quality insightful analysis on-time and within budget to Fortune 500 companies for those 20 years.
Data Analysis

We can create cross tabulation tables in-house or out-source the task as needed. Our clients value the fact that our cross tabulation tables are delivered to them as presentable tables (converted using the E-tabs software suite).

We are capable of providing our clients with a wide range of sophisticated analytical and statistical tools, and are experts in conducting the following types of analyses:

  • Cluster
  • Conjoint
  • Discrete Choice
  • Regression
  • Segmentation
  • And many others
Other Services

Consumer Insights regularly recruits participants for various types of research purposes, including:

  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels

We are also experienced with the following types of research studies and activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity and Related Studies
  • Concept Testing
  • Mail Surveys
  • Multi Lingual Interviewing
  • New Product Testing
  • Satisfaction Studies
  • Segmentation
  • Strategic Planning
  • Test Markets
  • Usability Studies
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Client list is confidential.

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