|
|
| Primary
Business Activities |
|
 Full
Service Research
Research/Project
Design
Research
Analysis
Web
Surveys
Research
Service Provider
Cooper
Roberts Research is a full service marketing research
firm that provides quality service at every stage
of the research process.
|
| Description
of Capabilities |
Cooper
Roberts Research offers high quality primary research
and flexibility at every stage of the product
life cycle, from early concept ideation to in-market
performance. We are experienced in industries
such as information technology, retail, healthcare,
financial services, packaged goods, pharmaceuticals
and more.
|
| Description
of Specialties |
|
Our
experienced researchers provide customized projects
with extensive analysis (comparable to big firms)
that we offer in a boutique environment.
Not
only do we offer detailed reports with clear recommendations,
many clients take advantage of our in-person presentations
which provides a means of engaging in face-to-face
dialog that fully leverages our expertise.
|
| History |
|
Cooper
Roberts Research was founded by Sanford Cooper
(former CEO of Burke and founding chair of CASRO)
and Ken Roberts (former Vice President Western
Client service for SPAR/Burgoyne) back in 1991.
In 1994, Cooper Roberts Research landed its first
large study with American Honda Company.
During
this time, Ken also took majority ownership of
Cooper Roberts Research, and has since grown the
business into a respected player in the research
community. Cooper Roberts Research continues to
grow at a tremendous rate.
|
| Data
Analysis |
|
We
conduct all data analysis, including cross-tab
creation, in-house.
Cross-tabs
are created using Wincross and CfMC (Mentor) software
packages.
We
are experts in various types of data analysis
techniques, including:
- ANOVA
- Choice
Modeling
- Correspondent
Maps
- Factor
Analysis
- Gap
Analysis
- Quadrant
Analysis
- Regression
Analysis
-
TURF/BundOpt
-
Volume Forecast
- Segmentation
|
| Recruiting
and Panel Services |
|
Cooper
Roberts Research regularly recruits participants
for varous types of research activities, including:
- In-House
Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Business
Panels
- Central
Location Studies
- Advisory
Panels
We
also have experienced focus group moderators on
hand to handle our client's focus group sessions
immediately after recruitment (if needed).
|
| Other
Information |
|
Cooper
Roberts Research also designs and hosts web-based
surveys and engages in other research activities,
including:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity & Related Studies
- Forecasting
& Trend Research
- Multi-Lingual
Interviewing
- New
Product Testing
- Omnibus
Studies
- Satisfaction
Studies
- Secondary
Research
- Segmentation
- Usability
Studies
|
