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Contact Information

575 Market Street, Suite 2100
San Francisco, CA 94105

Location: Headquarters

Main Tel: 415-442-5890
Toll Free: 877-671-9183
Fax: 415-442-5895

Company Officers
Ken Roberts, President
Renato Silvestre, VP

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Primary Business Activities

Full Service Research
Research/Project Design
Research Analysis
Web Surveys
Research Service Provider

Cooper Roberts Research is a full service marketing research firm that provides quality service at every stage of the research process.

Description of Capabilities

Cooper Roberts Research offers high quality primary research and flexibility at every stage of the product life cycle, from early concept ideation to in-market performance. We are experienced in industries such as information technology, retail, healthcare, financial services, packaged goods, pharmaceuticals and more.

Description of Specialties

Our experienced researchers provide customized projects with extensive analysis (comparable to big firms) that we offer in a boutique environment.

Not only do we offer detailed reports with clear recommendations, many clients take advantage of our in-person presentations which provides a means of engaging in face-to-face dialog that fully leverages our expertise.


Cooper Roberts Research was founded by Sanford Cooper (former CEO of Burke and founding chair of CASRO) and Ken Roberts (former Vice President Western Client service for SPAR/Burgoyne) back in 1991. In 1994, Cooper Roberts Research landed its first large study with American Honda Company.

During this time, Ken also took majority ownership of Cooper Roberts Research, and has since grown the business into a respected player in the research community. Cooper Roberts Research continues to grow at a tremendous rate.

Data Analysis

We conduct all data analysis, including cross-tab creation, in-house.

Cross-tabs are created using Wincross and CfMC (Mentor) software packages.

We are experts in various types of data analysis techniques, including:

  • Choice Modeling
  • Correspondent Maps
  • Factor Analysis
  • Gap Analysis
  • Quadrant Analysis
  • Regression Analysis
  • TURF/BundOpt
  • Volume Forecast
  • Segmentation
Recruiting and Panel Services

Cooper Roberts Research regularly recruits participants for varous types of research activities, including:

  • In-House Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
  • Advisory Panels

We also have experienced focus group moderators on hand to handle our client's focus group sessions immediately after recruitment (if needed).

Other Information

Cooper Roberts Research also designs and hosts web-based surveys and engages in other research activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Forecasting & Trend Research
  • Multi-Lingual Interviewing
  • New Product Testing
  • Omnibus Studies
  • Satisfaction Studies
  • Secondary Research
  • Segmentation
  • Usability Studies
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