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Contact Information

41 Top of the Ridge
Mamaroneck, NY
USA 10543

Location: Headquarters

Main Tel: 914-722-4240
www.CulturalVision.com

Lisa Bella, Partner
LBella@Culturalvision.com
Tel: 914-722-4240

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Cultural Vision Research, LLC
Primary Business Activities

Full Service Research
Research/Project Design
Research Analysis
Web Surveys
Field Management Services

***Multi-Country & Multi-Cultural Expertise in Market Research***

Description of Capabilities

Cultural Vision Research is a Market Research consulting firm specializing in custom solutions to Global and US Multicultural marketing issues.

Our expertise spans close to 60 countries, with a particular strength in emerging markets and Hispanic consumers. Our partners are seasoned researchers, with over 20 years experience advising Fortune 500 clients.

We provide custom-designed studies to fit all issues, budgets and timing needs. Our client service philosophy exceeds every client's expectations. As a boutique firm, the partners have a personal stake in every project.

Examples of studies:

  • Market Studies
  • Exploratory Studies
  • Brand and Advertising Tracking
  • Customer Satisfaction
  • Concept Testing, Product Testing
  • Package Studies
  • Corporate Imagery/ Logo Testing
  • Employee Surveys
  • Hispanic Market Acculturation

We are 100% women owned and 50% minority owned.

Members of AMA, ESOMAR, NAWBO, NAFE.

References available upon request.

Description of Specialties
Multi-country and multi-cultural Market Research Consulting.
Mission Statement
We are devoted to understanding marketing issues and challenges from a multi-cultural perspective and to providing clients with excellent, real-time solutions. We take pride in having a personal stake in every project.
Company History

As the partners of the firm established themselves in their respective careers, they became less involved with what they love to do best: service clients and solve problems. Starting their own firm allowed them to continue this passion.

Data Analysis

We normally outsource the creation of data tables (cross tabulations). However, we are capable of providing our clients wide range of data analysis techniques, including:

  • Category Drivers/Derived Importance
  • Perceptual Mapping
  • Needs/Gaps Analysis
  • Conjoint Analysis
  • Other Multivariate Analysis (Factor Analysis, Regression, etc.)
  • Segmentation
  • TURF Analysis
  • Pricing Analysis
  • Acculturation Technique
  • Custom Modeling (as needed)
  • Coordination of exploratory qualitative techniques (focus groups, 1/1s, triads, ethnography, etc.)
Panel Recruitment Services

Cultural Vision Research regularly recruits participants for a wide-variety of research purposes, including:

  • Third party focus groups
  • One-on-one in-depth interviews
  • Consumer panels
  • Business panels
  • Central location studies
  • Telephone interviews
  • Door-to-door interviewing
Other Services

We regularly engaged in a variety of research activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Concept Testing
  • Design & deployment of web-based surveys
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Omnibus Studies
  • Satisfaction Studies
  • Segmentation
  • Strategic Planning
  • Usability Studies
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Clients

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