Full Service Research
Research/Project Design
Research Analysis
Web Surveys
Field Management Services

***Multi-Country & Multi-Cultural Expertise in Market Research***

Cultural Vision Research is a Market Research consulting firm specializing in custom solutions to Global and US Multicultural marketing issues.

Our expertise spans close to 60 countries, with a particular strength in emerging markets and Hispanic consumers. Our partners are seasoned researchers, with over 20 years experience advising Fortune 500 clients.

We provide custom-designed studies to fit all issues, budgets and timing needs. Our client service philosophy exceeds every client's expectations. As a boutique firm, the partners have a personal stake in every project.

Examples of studies:

• Market Studies
• Exploratory Studies
• Brand and Advertising Tracking
• Customer Satisfaction
• Concept Testing, Product Testing
• Package Studies
• Corporate Imagery/ Logo Testing
• Employee Surveys
• Hispanic Market Acculturation

We are 100% women owned and 50% minority owned.

Members of AMA, ESOMAR, NAWBO, NAFE.

References available upon request.

As the partners of the firm established themselves in their respective careers, they became less involved with what they love to do best: service clients and solve problems. Starting their own firm allowed them to continue this passion.

We normally outsource the creation of data tables (cross tabulations). However, we are capable of providing our clients wide range of data analysis techniques, including:

• Category Drivers/Derived Importance
• Perceptual Mapping
• Needs/Gaps Analysis
• Conjoint Analysis
• Other Multivariate Analysis (Factor Analysis, Regression, etc.)
• Segmentation
• TURF Analysis
• Pricing Analysis
• Acculturation Technique
• Custom Modeling (as needed)
• Coordination of exploratory qualitative techniques (focus groups, 1/1s, triads, ethnography, etc.)

Cultural Vision Research regularly recruits participants for a wide-variety of research purposes, including:

• Third party focus groups
• One-on-one in-depth interviews
• Consumer panels
• Business panels
• Central location studies
• Telephone interviews
• Door-to-door interviewing

We regularly engaged in a variety of research activities, including:

• Attitudinal Studies
• Benchmarking
• Concept Testing
• Design & deployment of web-based surveys
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing
• Omnibus Studies
• Satisfaction Studies
• Segmentation
• Strategic Planning
• Usability Studies