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Contact Information

44 Hamilton Lane
Plainsboro, NJ 08536

Location: Headquarters

Main Tel: 609-936-8999
Fax: 609-936-3733

Walter R. Paczkowski
Tel: 609-936-8999

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Primary Business Activities

Research Analysis
Pricing Research
Conjoint and Discrete Choice Models
Statistical Support
Data Mining
Econometric Modeling
Multivariate Analysis


Data Analytics Corp. has experience and expertise in a number of quantitative methodologies and techniques to handle a variety of market research and quantitative business problems.

Data Analytics Corp. can also write and conduct surveys online and write extensive, professional, and powerful reports on research findings.

We are capable of conducting a wide variety of studies, including:

  • Attitudinal Studies
  • Brand Equity
  • Satisfaction
  • Concept Testing
  • Segmentation
  • Forecasting
  • New Product Testing

Data Analytics Corp. has specialties in:

Data Mining

  • Classification and Regression Trees
  • Clustering including Latent Clustering
  • Exploration and Data Visualization
  • Statistical Pattern Recognition

Demand Modeling and Analysis

  • Price Elasticity Estimation
  • Sales Analysis
  • Willingness-to-Pay Calculations

Econometric Modeling

Latent Variable Models

Regression Models including:

  • Logit and Probit Regression Models
  • Ordinal Regression Models
  • Poisson Regression Models


  • Sales Forecasting Systems
  • Time Series Analysis
  • Strategic Views

Market Research Techniques

  • Attribute Importance Analysis
  • CHAID and CART Analysis
  • Customer Profiling
  • Discrete Choice and Conjoint Models
  • Market Segmentation
  • Paired Comparison Analysis
  • Perceptual Maps

Multivariate Analysis

  • Principal Components & Factor Analysis
  • Correspondence Analysis
  • Cluster Analysis
  • Multivariate Regression
Mission Statement
Data Analytics Corp's mission is to enable business and educational organizations and institutions gain insight into the data they collect and maintain to make effective, timely, and proactive data-driven decisions by providing statistical and modeling expertise meeting the highest professional standards of creativity, competency, excellence, and thoroughness.

Data Analytics Corp. began operation in 2000 as a consultancy supporting market research companies, K-12 school districts, and higher education institutions in their statistical and data modeling needs.

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