Continue Your Search

Contact Information

84 Franklin Corner Rd.
Lawrenceville, NJ, 08648

Main Tel: 609-896-1108
Fax: 609-896-3016

Richard Babick
Tel: 609-896-1108

Janine Finkle
Vice President
Tel: 609-896-8074

Ken Coakley
Vice President
Tel: 609-896-8075

Request for Proposal

Full Name




Paste your RFP below or instructions on how this firm can submit a bid for your project.

Design Research, LLC.

Primary Business Activities

Full Service Research
Research/Project Design
Moderator Services
Research Analysis
Web Surveys

We are a full service firm that specializes in design-intensive categories such as home furnishings (tabletop, collectibles, housewares) and luxury goods (leather goods and luggage as well as high end giftware).

We have also worked in the communications, pharmaceutical and retail industries.

Description of Capabilities

We provide full research services in qualitative and quantitative research. Our work is equally divided between qualitative and quantitative which enables us to provide complete solutions to clients' needs. Some of the types of studies we do are as follows:


  • Focus group moderation
  • In-depth interviews
  • Ethnographic studies


  • New product and service concept testing
  • Design preference testing*
  • Consumer profile studies
  • Brand and advertising awareness studies
  • Brand equity studies
  • Advertising communications studies
  • Attitude, awareness and usage studies
  • Pricing studies*
  • Licensing studies
  • Market segmentation studies
  • Retail store intercepts
  • Internet surveys
  • Website surveys
  • Omnibus surveys
  • Trend studies

*We have proprietary methodologies for these types of studies.

Description of Specialties

We have performed a wide variety of research in the following categories:

  • Tabletop (dinnerware, stemware, flatware)
  • Giftware (china, crystal, collectibles)
  • Housewares (flatware, cutlery, cook and bakeware, specialty foods)
  • Home furnishings (lighting, furniture, gardening, home fragrances)
  • Luggage and leather goods
  • Medical imaging
  • Telephone services
  • Fast food
  • Retail - department store and specialty
  • Venture capital
  • Ethical pharmaceuticals
  • OTC pharmaceuticals
  • Publishing
  • Food storage
Mission Statement
We are responsible for reducing our clients' marketing risks and improving their sales performance and profitability by providing accurate reporting of factual information along with our best advice on the interpretation and application of that information.
Company History

Design Research, LLC was founded in 1998 by Richard Babick. Mr. Babick spent the previous sixteen years as Corporate Research Director of Lenox, Inc. In 2001, along with Ken Coakley, Mr. Babick acquired the Macomber Report™ and founded sister company Design Research Reports, Inc.

This firm specializes in sales and trends reporting. It also offers Home Furnishings Monitor™, the only quantitative design trends tracking service available in home furnishings. In addition, Design Research Reports was recently selected by the International Housewares Association to be the supplier of IHA Homestats™, the first ever sales tracking service dedicated to the housewares industry.

Janine Finkle joined the firm in 2005 as Vice President, Market Intelligence. She conducts research and runs the Home Furnishings Monitor reports.

Data Analysis

Cross tabs are created in-house or by a third party provider (depending upon client needs) using the StatPac and Uncles software suites.

We have complete multivariate capabilities.

Focus Group & Panel Services

While we do not maintain a focus group facility, we do have experienced moderators on hand to handle such projects.

More About Us

Design Research, LLC is different. Collectively we have 26 years of experience as corporate research directors (and 44 years of experience as researchers).

That means 26 years of taking personal responsibility for our employers' research. That translates into a unique ability to define the research problem, design the best methodology to address the problem and then execute that solution in time and within budget.

We take great pride in saying that many of our clients treat us as if we are their internal research department.

Facility Photos

No photos available



Client list is confidential

Job Opportunities

None listed


Copyright © 2005
Legal Notice |Contact Us | Terms & Conditions