Full Service Research
Research/Project Design
Moderator Services
Research Analysis
Web Surveys

We are a full service firm that specializes in design-intensive categories such as home furnishings (tabletop, collectibles, housewares) and luxury goods (leather goods and luggage as well as high end giftware).

We have also worked in the communications, pharmaceutical and retail industries.

We provide full research services in qualitative and quantitative research. Our work is equally divided between qualitative and quantitative which enables us to provide complete solutions to clients' needs. Some of the types of studies we do are as follows:

Qualitative

• Focus group moderation
• In-depth interviews
• Ethnographic studies
  

Quantitative

• New product and service concept testing
• Design preference testing*
• Consumer profile studies
• Brand and advertising awareness studies
• Brand equity studies
• Advertising communications studies
• Attitude, awareness and usage studies
• Pricing studies*
• Licensing studies
• Market segmentation studies
• Retail store intercepts
• Internet surveys
• Website surveys
• Omnibus surveys
• Trend studies

*We have proprietary methodologies for these types of studies.

We have performed a wide variety of research in the following categories:

• Tabletop (dinnerware, stemware, flatware)
• Giftware (china, crystal, collectibles)
• Housewares (flatware, cutlery, cook and bakeware, specialty foods)
• Home furnishings (lighting, furniture, gardening, home fragrances)
• Luggage and leather goods
• Medical imaging
• Telephone services
• Fast food
• Retail - department store and specialty
• Venture capital
• Ethical pharmaceuticals
• OTC pharmaceuticals
• Publishing
• Food storage

Design Research, LLC was founded in 1998 by Richard Babick. Mr. Babick spent the previous sixteen years as Corporate Research Director of Lenox, Inc. In 2001, along with Ken Coakley, Mr. Babick acquired the Macomber Report™ and founded sister company Design Research Reports, Inc.

This firm specializes in sales and trends reporting. It also offers Home Furnishings Monitor™, the only quantitative design trends tracking service available in home furnishings. In addition, Design Research Reports was recently selected by the International Housewares Association to be the supplier of IHA Homestats™, the first ever sales tracking service dedicated to the housewares industry.

Janine Finkle joined the firm in 2005 as Vice President, Market Intelligence. She conducts research and runs the Home Furnishings Monitor reports.

Cross tabs are created in-house or by a third party provider (depending upon client needs) using the StatPac and Uncles software suites.

We have complete multivariate capabilities.

While we do not maintain a focus group facility, we do have experienced moderators on hand to handle such projects.

Design Research, LLC is different. Collectively we have 26 years of experience as corporate research directors (and 44 years of experience as researchers).

That means 26 years of taking personal responsibility for our employers' research. That translates into a unique ability to define the research problem, design the best methodology to address the problem and then execute that solution in time and within budget.

We take great pride in saying that many of our clients treat us as if we are their internal research department.