|
|
| Primary
Business Activities |
|
 Full
Service Research
Web-Based
Research Services
Web
Surveys
Moderator
Services
Focus
Groups/Qualitative Facilities
|
| Description
of Capabilities |
Digital
Research, Inc. (DRI), is a full service marketing
research firm. We specialize in custom web-based
research. In particular, we build, maintain and
use proprietary web-based panels for many of our
clients. In addition to quantitative online research,
we provide online focus groups (moderated chats).
DRI
maintains a small group of "virtual field"
telephone interviewers. We use this resource to
serve the needs of clients under long-term contract,
often state and local government agencies.
DRI is
also equipped to manage high-volume paper surveys.
In this area, we provide a complete range of services,
from the creation of scannable forms, to fulfillment,
to data entry, tabulation, analysis and reporting.
|
| Description
of Facilities |
|
Digital
Research maintains 6,000 square feet of premium
office space, located in Kennebunk, ME.
We have the only focus facility in York County,
ME, conveniently located mid-way between Portsmouth,
NH and Portland, ME.
Our
in-house IT staff maintains a fully networked
office. DRI's web applications are hosted on leased
servers, maintained by Alabanza Corporation of
Baltimore, MD.
Uptime reliability of all DRI web applications
exceeds 99.9995%.
|
| Description
of Specialties |
DRI specializes in custom web-based research. We
are a two-time EXPLOR award-winner (Exemplary Performance
and Leadership in Online Research, 1999, 2003),
sponsored by the American Marketing Association.
DRI maintains its own online consumer panel of over
65,000 households. We also maintain proprietary
online research panels for clients in the media
and grocery industries.
While
DRI executes custom research projects for clients
in a wide range of businesses, our industry focus
includes consumer packaged goods, grocery, pharmaceuticals,
media and travel/tourism.
Research
for the travel/tourism industry is conducted through
our subsidiary Davidson-Peterson Associates (DPA).
DPA regularly conducts feasibility studies, accountability
research, satisfaction research and economic impact
research.
Our economic impact model is currently used by
several state and local government agencies, as
well as destination marketing organizations and
the Civil War Preservation Trust.
|
| Mission
Statement |
Digital Research is a member of the Council of American
Survey Research Organizations (CASRO), and subscribes
to CASRO's Code of Standards and Ethics for Survey
Research. Our mission is:
-
To
offer a complete range of primary research
services that assist our clients in developing
effective decision support systems.
-
To
employ the most advanced, innovative research
techniques in the collection and analysis
of reliable primary data.
-
To
present data to our clients in a clear, actionable
format, and in a timely manner.
-
To
respect the privacy and anonymity of the survey
respondents who volunteer to participate in
our research, and to respect the confidential
nature of our clients' business planning.
-
To
provide a workplace that promotes integrity,
skill, commitment, and productivity, and to
communicate with our colleagues, clients and
survey respondents with honesty, respect and
candor.
|
| Company
History |
|
Digital
Research was founded in New Canaan, CT in 1992,
as Business Solutions, Inc. Upon moving its operations
to Maine in late 1995, the company changed its
name to Digital Research.
DRI's
first clients were in the media and technology
sectors, resulting in the establishment of one
of the earliest online consumer research panels.
DRI
purchased Davidson-Peterson Associates in 1999,
diversifying its business base into travel/tourism.
The
company has continued to expand and diversify.
Today, DRI employs 30 full- and part-time professionals
in its Kennebunk headquarters.
|
| Data
Analysis |
|
All
cross tabulations/data tables are created in-house.
Software
DRI
provides all advanced analytical services, either
with its own staff or through a strategic partnership
with ThinkVine.
|
| Focus
Group Facilities |
|
Our
focus group facility is located in an office building
environment and is fully-equipped with a kitchen
area.
|
Facility
|
Dimensions
(in feet)
|
Viewing
Seats
|
|
One
|
15x25
|
8
|
Available
Recording Media
We
also have Focus Group Moderators and In-Depth
Interviewers on staff to ensure that projects
run smoothly, efficiently and return useful and
actionable information for our clients.
|
| Recruitment
& Panel Services |
|
Digital
Research recruits participants for:
- In-House-Focus-Groups
- One-on-One-In-Depth-Interviews
- Consumer-Panels
- Business-Panels
|
Panel
Type
|
Size
(n)
|
Recruitment
Method
|
Uses
Incentives
|
|
Consumer
|
65,000
|
online
- double opt-in
|
Yes
|
|
| Web-Based
Research Services |
|
Digital
Research has extensive experience designing and
deploying web surveys.
Software
Used: Proprietary
|
| Other
Information |
|
We
also engage in the following research studies
and related activities:
- Attitudinal
Studies
- Brand
Equity & Related Studies
- Satisfaction
Studies
- Concept
Testing
- Data
Entry
- Segmentation
- Strategic
Planning
- Mail
Surveys
- Multi
Lingual Interviewing
- New
Product Testing
- Usability
Studies
|
