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Directions In Research |
| Primary
Business Activities |
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 Data Collection and Processing
Web Surveys
Field Management Services
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| Capabilities |
We are headquartered in San Diego with call center facilities in Michigan and Costa Rica.
National coverage, Data Collection - CATI telephone surveys, recruiting, web, and IVR.
Spanish/English bilingual interviewing.
Other services include:
- Data processing
- Coding
- Data entry
- Tabulations
- Business-to-business interviews (C-level executives)
- consumer research
- Public opinion interviewing.
Industrial Focus
- Healthcare
- Insurance
- Media/advertising
- Political
- Automotive
- Financial
- Food & beverage
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| Facilities |
Grand Rapids, Michigan:
- 155 CATI station capacity
- 270 highly- trained Research Specialists
- 800# set up for projects requiring inbound capability
- Daytime & Evening Interviewing
- Interviewing conducted 7 days a week
San Jose, Costa Rica:
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110 CATI station capacity
- 100 highly-trained Spanish Bilingual interviewers
- 800# set up for projects requiring inbound capability
- Evening Interviewing
- Interviewing conducted 7 days a week
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| Specialties |
Our research specialties include:
- Business-to-Business
- Automotive
- Education
- Energy/Utility
- Entertainment
- Executive/C-Level
- Financial
- Food & Beverage
- Healthcare/Pharmaceutical
- Insurance
- Media
- Medical Professionals
- Minority/Low Incidence Segments
- Hispanic
- African American
- Political & Public Opinion
- Retail
- Sports Enthusiasts
- Technology/High Tech
- Travel
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| Mission Statement |
| We provide superior quality research services, in the most timely manner at an excellent value and we are dedicated to building lasting partnerships based on integrity and personalized service. |
| Company History |
Established 1985 San Diego, CA.
David Phife, Founder and President
Growth through client service and strong relationships
Two-thirds of current clients have been with DIR for 3 or more years.
Core philosophy:
Client satisfaction our the top priority. |
| Call Center Facilities |
One of our main strengths lies in our ability to rapidly collect quality data. In keeping with this core strength, Directions in Research maintains a call center with 265 CATI-equipped (SPSS-MR’s Quancept V9.0) stations.
To help ensure quality data collection, both staff and clients can monitor calls by "listening in" from any remote location.
Our interviewer to supervisor ratio is 12 to 1, ensuring that each and every project runs smoothly and efficiently.
To further promote quality data collection, 20% of the interviewers assigned to any given project are at the executive level.
Lastly, call center efficiency is boosted through the use of predictive and
autodialer technology. |
| Recruiting Services |
Directions in Research can also assist you with your recruiting efforts. We have experience recruiting participants for a variety of research purposes, including:
- One-on-One In-Depth Interviews
- Consumer Panels
- Business Panels
- Central Location Studies
- Recruit to Web
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| Other Information |
Directions in Research is also an experienced provider of other market research activities, including:
- Attitudinal Studies
- Attitudinal Studies
- Benchmarking
- Brand-Equity
- Concept-Testing
- Data-Entry
- Multi-Lingual
- New-Product-Testing
- Polling
- Satisfaction
- Secondary-Research
- Segmentation
- Web Surveys (SPSS-mrInterview)
DIR prides itself on having the depth of understanding key industries and business issues and offering a range of methodologies.
In addition, we invest in our staff and their expertise and capabilities,which ultimately leads to quality results for our clients.
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