Research Analysis
Data Collection
Research/Project Design
Moderator Services
Full Service Research

experiEmotive® analytics is a consumer research company that helps companies build stronger emotional connections with customers and prospects by discovering the “experience-to-emotional motive chains” that drive consumer behavior.

This enables more effective emotionally-fueled marketing, particularly product designs, brands, positionings, advertising, and sales & customer service approaches, if not more.

The differentiating research tasks behind this involve expertise in techniques designed to collect and analyze information about people's emotions and feelings (traditional techniques do not do this well).

Furthermore, reporting always involves tying key emotions and feelings to the experiences people have that trigger them so that companies know what they have to "do" to elicit the proper emotions and feelings.

Data collection and analysis techniques designed to elicit and interpret emotions and feelings behind targeted behavior. Among other techniques, this includes hypnosis interviewing.

experiEmotive® analytics opened its doors in January 2004.

In its development, and since officially opening, experiEmotive® analytics has primarily worked in the broadband, television, food products, public relations, advertising, and retail store industries.

We conduct all data analysis, including cross-tab creation, in-house.

Cross-tabs are created using SPSS.

A good deal of our work is qualitative. In that work, we use mapping techniques to help interpret and report our results.

However, when dealing with quantitative data, we have the capability to use many techniques, including:

• correlation analysis
• regression analysis
• discriminant analysis
• common statistical significance tests
• structural equation modeling
• conjoint analyses

We also recruit participants for consumer panels. In addition, we maintain our own proprietary research panel.

The table below summarizes the panel's specs:

In addition, experiEmotive® analytics engages in other research activities, including:

• Attitudinal Studies
• Brand Equity & Related Studies
• Satisfaction Studies
• Concept Testing
• Strategic Planning
• New Product Testing
• Usability Studies

All research is designed to help clients better understand the emotional dynamics behind consumer behavior, for whatever purpose that serves.

We specialize in using non-traditional techniques for this because traditional techniques do not adequately elicit true emotional responses.