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Contact Information

1010 Huntcliff,
Suite 1350 PMB 46
Atlanta, GA
30350, USA

Location: Headquarters

Main Tel: 770-642-4959
Fax: 770-643-5302

Mark Towery
Managing Director
Tel: 770-642-4959

Gordy Nichols
Industry Analyst
Tel: 770-650-8496

Michal Adam
Project Coordinator
Tel: 770-650-8495

Susan Thrower
Research Analysis
Tel: 770-650-8495

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Primary Business Activities

Full Service Research
Research Project Design
Research Analysis
Field Management Services
Web Surveys

We are a full service market research and strategy firm with global reach. We excel at business-to-business qualitative and quantitative research including executive interviews, competitive intelligence, and marketing strategy. We also have full consumer capabilities including telephone (CATI) survey capabilities, data collection, data analysis, online surveys, and focus groups.


Geo Strategy Partners provides full service market research and strategy for B2B, Industrial, Consumer, and Economic Development Markets. With offices in North America, Europe and Asia we can perform research studies in most markets around the world. We excel at investigative research in support of market development strategies and are very adept at senior executive interviews and competitive intelligence.


We have 40 CATI interview work stations in Atlanta with full data analysis software capabilities. We have equivalent field research capabilities in Europe and Asia.


We specialize in difficult, custom, business-to-business field research and competitive intelligence in support of strategic decision making.

Mission Statement
We help our clients achieve their strategic development goals through market intelligence, strategic analysis, and business development.
Company History

Geo Strategy Partners was spun-off from Fry Consultants in 1993. Fry Consultants was established in 1942 and formerly part of the original Booz, Fry, Allen, and Hamilton.

Call Center Facility

We maintain a 60-station, CATI-equipped call center from where we conduct telephone surveys.

Telephone surveys are programmed in-house using various software suites depending upon our clients' project specifications.

To ensure quality data collection, surveys can be remotely monitored from any location. In addition, we maintain a supervisor to interviewer ration of 1 to 8, and employ executive level interviewers for many of our projects (approximately 50% of our interviewers are at the executive level).

We use predictive and autodialing to help our telephone projects run smoothly and efficiently.

Data Analysis

Cross tabulations are created in-house by experienced staff using SPSS, Wincross and other software programs.

We can provide a versatile arrange of data analysis including regression, ANOVA, conjoint, GIS, multi-variant, perceptual mapping, etc.

Other Services and Information

Geo Strategy Partners is also experienced at conducting the following types of research activities:

  • Business Panel Assembly
  • Focus Groups
  • Mystery Shops
  • One-on-One In-Depth Interviews
  • Web Surveys

In addition, we regularly handle the following types of projects:

  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Forecasting & Trend Research
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Satisfaction Studies
  • Secondary Research
  • Segmentation
  • Strategic Planning

We are the best choice when the client needs the benefit of strategic analysis to support important and difficult corporate decision-making. We excel at the more difficult and customized projects.


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