|
|
| Primary
Business Activities |
|
 Field
Management Services
Focus
Groups/Qualitative Facilities
Full
Service Research
Moderator
Services
Web
Surveys
|
| Description
of Capabilities |
GreatOpinions
is a nationwide recruiting and fielding company
servicing the qualitative needs of our customers.
Field Management, Recruiting, Screener Writing,
Moderating, and Executive Interviewing continue
to be our main focus. However, we have expanded
our offerings to include Data Collection, Online
Surveys, Jury Consulting and Qual/Quant Plus.
GreatOpinions
primarily operates in the New York, Chicago, Atlanta,
Boston and San Francisco markets. However, we are
often contracted to recruit and coordinate projects
outside of these cities.
Our extensive
database consists of respondents from across the
country allowing us to recruit nationwide projects
in-house.
|
| Description
of Facilities |
|
Located
in the suburbs of New York, just a 30-minute train
ride from Penn Station, this individual focus
suite is ideal for focus groups and in-depth interviews.
The
facility is conveniently located in Merrick Long
Island just two blocks north of the Long Island
Rail Road, and a 35-minute car ride from both
JFK Airport and LaGuardia.
Our
luxurious focus suite features 3-tiered seating,
floor to ceiling one-way mirror, attached client
lounge with closed circuit viewing, wireless/wired
broadband Internet connection, and a fantastic
choice of menus from local restaurants.
|
| Specialties |
|
GreatOpinions
recruiting service is like no other. We hold the
highest standards when recruiting focus groups
for our clients.
All
respondents are required to be registered in the
GreatOpinions database to participate in a research
study.
Their
information stays on file and their histories
are carefully tracked. All participants are confirmed
a minimum of 2 times to ensure the best possible
show rates.
We
are committed to providing the highest quality
respondents with minimal repetition and excellent
show rates.
|
| Mission
Statement |
| Our
mission is to provide quality research on time and
within budget. Our outstanding staff is dedicated
to fulfilling all your requirements with complete
understanding. |
| Company
History |
|
GreatOpinions
is a full service market research company that
has executed over 100,000 successful research
projects.
Formed
in 1979, we have spent the last 25 years growing
our nationwide respondent database which is now
approaching 1 million respondents.
|
| Call
Center Facilities |
|
Our
call center is equipped with 25 calling stations
which we use to conduct qualitative interviews
and recruiting activities.
Telephone
interviews can be monitored remotely (off-site)
via an audio link.
|
| Focus
Group Facilities |
|
We
have one focus group facility which is located
in an office building environment.
|
Facility
|
Dimensions
(in feet)
|
Viewing
Seats
|
|
One
|
17.5x11.5
|
12
|
Available
Recording Media
- VHS
Tape
- DVD
- Audio
Cassette
Other
Information
- Focus
group moderators are available
- In-depth
interviewers are available
|
| Recruiting
Services |
|
GreatOpinions
regularly recruits participants for a wide variety
of research projects, including:
- In-House
Focus Groups
- Third
Party Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Business
Panels
- Central
Location Studies
- Mock
Juries
- Ethnography
- Shop-a-Longs
|
| Other
Services |
|
We
can also design and host web-based surveys using
the WebMonkey software package.
In
addition, we also regularly engage in the following
research activities:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity & Related Studies
- Concept
Testing
- Data
Entry
- Forecasting
& Trend Research
- Mail
Surveys
- Multi-Lingual
Interviewing
- New
Product Testing
- Omnibus
Studies
- Political
& Social Polling
- Satisfaction
Studies
- Secondary
Research
- Segmentation
- Strategic
Planning
- Syndicated
Studies
- Test
Markets
- Usability
Studies
|
