Continue Your Search

Contact Information

Via Scarlatti 150
Napoli, Italy 80127

Location: Headquarters

Main Tel: +39-081-229-2473
Fax: +39-081-229-2463
www.imrgroup.com
l.ghezzi@imrgroup.com

Luca Grezzi
l.ghezzi@imrgroup.com
Tel: +39-081-229-2473

Maurizio Pucci
pucci@imrgroup.com
Tel: +39-081-229-2473

Livia Gervasoni
l.gervasoni@imrgroup.com
Tel: +39-024-547-5253

Request for Proposal

Full Name

Company

Telephone

Email

Paste your RFP below or instructions on how this firm can submit a bid for your project.




Interactive Market Research
Primary Business Activities

Full Service Research
Web Surveys
Focus Groups/Qualitative Facilities
Research Analysis
Data Collection & Processing

Description of Capabilities

Interactive Market Research is a full market research institute specialized in developing "ad hoc" solutions to support clients' marketing process, and provide rigorous and reliable data to inform managerial decision-making. IMR is a reliable partner for fieldwork conducted in multi-country settings (with an emphasis in Europe and Italy).

Description of Facilities

Our traditional research facilities and resources include:

  • Interviewers and Mystery Shoppers all over Italy
  • 20 area coordinators
  • 25 CATI positioned in major Italian cities
  • Product testing center
  • Focus group moderators with expertise in many different industries
Description of Specialties

Traditional research:

  • Full service field support for data collection.
  • Equipped rooms and moderators for qualitative studies.

Online research:

  • 63,000 panelists in Italy
  • 51,000 panelists in UK
  • 43,000 panelists in France
  • 35,000 panelists in Spain
  • 32,000 panelists in Germany
Mission Statement

To provide high quality market research to support our customers in their business strategies and decisions.

Company History

Interactive Market Research was founded in 1999 by managers coming from PPG and Italian Telecom.

We are based in Naples with another office in northern Italy (Milan).

IMR maintains the largest online panel in Italy.

Central Telephone Facility

Interactive Market Research operates a central call center equipped with 25 research stations loaded with Computer Assisted Interviewing Software (CATI).

Surveys are programmed in-house using the PRINIS software package.

Interviews may be monitored remotely visually and via audio links.

We employ an experienced staff of supervisors; our normal supervisor to interviewer ration is 1 to 10.

Note that we normally use autodialers.

Data Analysis

All data analysis is conducted in-house; analyses are conducting using a variety of software packages, including:

  • PRINISOFT
  • DIANA
  • SPSS

We are also highly experienced with conducting many types of analyses, including:

  • Adaptive or CBC Conjoint
  • Turf Analysis
  • Others
Focus Group Facilities

We have two focus group facilities both of which are located in state-of-the-art office buildings.

Focus group sessions may be recorded using:

  • VHS Tape
  • DVD
  • Audio Cassette
  • Audio CD

Our focus group facilities are equipped with:

  • Fully-Equipped Kitchens
  • Usability Labs

and are staffed by both Moderators as well as In-Depth Interviewers (depending upon the needs of the project).

The dimensions of each facility are shown below:

Facility
Dimensions
(in feet)
Viewing Seats
One
230 x 135
7
Two
250 x 130
5

One proprietary focus group facility is located in Northern Italy while the other is located in the South. Moreover, IMR can also rent locations throughout Italy.

We also have access to large-scale interviewing facilities capable of accommodating 25 interviewees.

These facilities are equipped with:

  • PCs
  • On-Way Mirror
  • Test Kitchen
  • Recording Equipment
Recruiting & Panel Services

We regularly recruit participants for the following types of research activities:

  • In-House Focus Groups
  • Third Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
  • Online Access Panel

We also maintain several research panels (see below for a summary glimpse or visit our website for a more detailed look: www.imrgroup.com)

Type
(online)
Size (n)
Recruitment Method
Incentives
Consumer
224,000 (Europe)
CATI/online
Sometimes
Business
10,000 (Italy)
CATI/online
Yes
Medical
5,000 (Italy)
online
Yes

 

Country
Size (n)
% Male
% Female
Italy
63,000
48%
52%
UK
51,000
50%
50%
France
43,000
51%
49%
Spain
35,000
58%
42%
Germany
32,000
53%
47%

 

Other Information

IMR employs experienced mystery shoppers and can conduct:

  • In-Store Demos
  • Taste Tests
  • Door-to-Door Interviews
  • Intercept Interviews
  • Web-Based Surveys

We also regularly engage in other research activities, including:

  • Brand Equity & Related Studies
  • Concept Testing
  • Forecasting & Trend Research
  • New Product Testing
  • Satisfaction Studies
  • Usability Studies
Facility Photos


Facility photos currently unavailable.

Clients

Client list currently unavailable.

Job Opportunities

No job opportunities listed.

 

Copyright © MarketResearchFirms.com 2005
Legal Notice |Contact Us | Terms & Conditions