Full Service Research
Web Surveys
Focus Groups/Qualitative Facilities
Research Analysis
Data Collection & Processing

Interactive Market Research is a full market research institute specialized in developing "ad hoc" solutions to support clients' marketing process, and provide rigorous and reliable data to inform managerial decision-making. IMR is a reliable partner for fieldwork conducted in multi-country settings (with an emphasis in Europe and Italy).

Our traditional research facilities and resources include:

• Interviewers and Mystery Shoppers all over Italy
• 20 area coordinators
• 25 CATI positioned in major Italian cities
• Product testing center
• Focus group moderators with expertise in many different industries

Traditional research:

• Full service field support for data collection.
• Equipped rooms and moderators for qualitative studies.
  

Online research:

• 63,000 panelists in Italy
• 51,000 panelists in UK
• 43,000 panelists in France
• 35,000 panelists in Spain
• 32,000 panelists in Germany

To provide high quality market research to support our customers in their business strategies and decisions.

Interactive Market Research was founded in 1999 by managers coming from PPG and Italian Telecom.

We are based in Naples with another office in northern Italy (Milan).

IMR maintains the largest online panel in Italy.

Interactive Market Research operates a central call center equipped with 25 research stations loaded with Computer Assisted Interviewing Software (CATI).

Surveys are programmed in-house using the PRINIS software package.

Interviews may be monitored remotely visually and via audio links.

We employ an experienced staff of supervisors; our normal supervisor to interviewer ration is 1 to 10.

Note that we normally use autodialers.

All data analysis is conducted in-house; analyses are conducting using a variety of software packages, including:

• PRINISOFT
• DIANA
• SPSS

We are also highly experienced with conducting many types of analyses, including:

• Adaptive or CBC Conjoint
• Turf Analysis
• Others

We have two focus group facilities both of which are located in state-of-the-art office buildings.

Focus group sessions may be recorded using:

• VHS Tape
• DVD
• Audio Cassette
• Audio CD

Our focus group facilities are equipped with:

• Fully-Equipped Kitchens
• Usability Labs

and are staffed by both Moderators as well as In-Depth Interviewers (depending upon the needs of the project).

The dimensions of each facility are shown below:

One proprietary focus group facility is located in Northern Italy while the other is located in the South. Moreover, IMR can also rent locations throughout Italy.

We also have access to large-scale interviewing facilities capable of accommodating 25 interviewees.

These facilities are equipped with:

• PCs
• On-Way Mirror
• Test Kitchen
• Recording Equipment

We regularly recruit participants for the following types of research activities:

• In-House Focus Groups
• Third Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies
• Online Access Panel

We also maintain several research panels (see below for a summary glimpse or visit our website for a more detailed look: www.imrgroup.com)

IMR employs experienced mystery shoppers and can conduct:

• In-Store Demos
• Taste Tests
• Door-to-Door Interviews
• Intercept Interviews
• Web-Based Surveys

We also regularly engage in other research activities, including:

• Brand Equity & Related Studies
• Concept Testing
• Forecasting & Trend Research
• New Product Testing
• Satisfaction Studies
• Usability Studies