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Contact Information

1140 Hammond Drive
Suite 8100

Atlanta, Georgia

Location: Headquarters

Main Tel: 770-394-8700
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Marisa Pope
Tel: 770-394-8700

Tiffany Woodward
Research Director
Tel: 770-394-8700

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Primary Business Activities

1Focus Groups
1Data Collection
1Field Management Services


Jackson Associates has over 300 years of experience on its management team and is capable of handling any type of project. We recruit and host focus groups, jury studies, taste tests, and car clinics.

We have PRC certified staff, and can conduct in-depth interviews, as well as location interviews and audits. We are proud members of GroupNet.

Our facility consists of five focus rooms (four suites and one with a wrap-around mirror)each providing clients with complimentary wireless access, luxuriously appointed lounges with conference tables, room to spread out and computers with all-in-one printers.

Our viewing rooms come fully stocked with M&Ms (and more health-conscious selections) and can seat 10-12 clients.

Our premier suites also have relaxation areas that include massage chairs and aromatherapy stations.

Our auditorium can seat 75 classroom or 100 theater style and was designed for ground floor delivery of large items such as appliances and automobiles (yes, in a viewable facility!).

We have a commercial kitchen with adjacent taste test center that can seat up to 15 comfortably.

We can use our extensive database (more than 90,000 opt-ins) to target niche audiences, so we have become especially adept at pharmaceutical and automotive studies, taste tests, and jury studies.

We have also built a sub-databases to easily target children 0-48 months, seniors and diabetics.

Mission Statement
To provide the best possible research experience for our clients by assuring the most targeted recruiting, providing personal attention during the entire process, assuring their comfort and security during their visit to our facility and a company-wide commitment to quality assurance.
Company History

Jackson Associates was incorporated in 1957 and began as a field interviewing company.

It was purchased in 1985 by Margaret Hicks, a visionary, who opened mall offices, expanded the main facility and built the company over the next 15 years into one of the largest independent facilities in the country.

Assisted by Marisa Pope over the next six years, the company tightened its quality assurance program, incorporated employee appreciation programs and increased in staff to handle 200% more business than it had.

By the year 2000, the company had sold its mall offices and focused its efforts in the qualitative arena.

Bought in 2006 by Marisa Pope, Jackson Associates has now expanded again and continues to be the primary focus facility in Atlanta with a staff of more than 100 professionals sharing a common vision for our clients.

Call Center Facilities

As data collection specialists, we maintain a state-of-the-art calling center with 35 interviewer stations.

To ensure quality data collection, both staff and clients can monitor calls by "listening in" from any remote location.

To further ensure the quality of the data we collect, we employ a supervisor to interviewer ratio of 1 to 4, avoid the use of auto dialers or predictive dialers and assign executive interviewers when appropriate (for any one project, approximately 10% of our interviewers are at the executive level.

Focus Group Facilities

One of our primary areas of expertise is in conduct research requiring the use of focus groups. As such, we maintain a total of 30 state-of-the-art focus group facilities nationwide.

We assign experienced focus group moderators and in-depth interviewers to all focus group projects.

All of our facilities are equipped with the following:

  • Recording Equipment
    • VHS-Tape
    • DVD
    • Audio-Cassette
    • Audio-CD
  • Computer Usability Labs
  • Test Kitchens
Below we provide the specs for 5 (representative) facilities:


(a x b feet)

Viewing Seats
22 x 22
22 x 22
24 x 16
18 x 16
15 x 16

We are partnered with GroupNet, and as a result have the capability for national recruitment and hosting of groups.

We offer clients savings through our loyalty program, GroupNet Rewards and have a Coordinator who offers clients a single point of contact for estimates and availability.

Recruiting Services

Jackson Associates Research can also assist you with your recruiting efforts. We have experience recruiting participants for a variety of research purposes, including:

  • In-House-Focus Groups
  • Third-Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies
  • Jury Studies
Panel Services

We maintain several consumer research panels, including two with the following specifications:



Recruitment Method
Email, Telephone, Direct Mail
Email, Telephone, Direct Mail
Large-Scale Testing & Interviewing Facilities

Beyond our standard focus group facilities, we main a large-scale testing and interviewing facility that can accomadate up to 100 interviewees.

This facility is equipped with:

  • Computers
  • One Way Mirror (for non-invasive viewing)
  • Test Kitchen
  • State-of-the-Art Recording Equipment
Other Information

Jackson Associates Research is also an experienced provider of other market research activities, including:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept-Testing
  • Forecasting & Trend Research
  • Intercept Interviews
  • New-Product-testing
  • Omnibus-Studies
  • Political & Social Polling
  • Satisfaction Studies
  • Secondary-Research
  • Segmentation
  • Syndicated-Studies
  • Test-Markets
  • Usability-Studies

Facility Photos
Our Lobby Area
(click to enlarge)
Auditorium Facility (view 1)
(click to enlarge)
Auditorium Facility (view 2)
(click to enlarge)
Test Kitchen Facility
(click to enlarge)

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