Collection & Analysis
Franz Research, Inc. is a full-service public
opinion, public policy and marketing research
Franz Research, Inc. provides survey research, focus
group research, and data analytic services. Survey
capabilities include telephone, mail, Internet,
and intercept. We also conduct mystery shopping.
two research designers, two focus group moderators,
and two statisticians among our full-time professional
staff. We also have a CATI-equipped call center
with full-time, non-interviewing supervisors. Software
capabilities include Word, Excel, PowerPoint, Access,
SPSS Data Entry, and SPSS for data analysis.
Franz Research operates in a standard office setting.
Included are professional offices, a supervisory
office with monitoring and observational capabilities,
and a call center with 20-CATI equipped stations.
Franz Research has a broad base of experience
and expertise from which to draw.
topics we have studied are extremely wide-ranging.
do, however, have particularly extensive experience
in conducting studies for local government (especially
cities and special districts), for public transportation
providers, for airports, on environmental issues,
and for organizations providing financial and
health care services.
Franz Research is an organization that provides
public opinion, public policy and marketing research
to both the public and commercial sectors. Our core
philosophies include being thoroughly ethical in
our conduct and delivering a product in which quality
is never compromised.
pursuing our business, we strive to:
fully responsive to customers' needs.
a leader in the field with respect to quality,
innovation, creativity, and problem-solving.
our employees with a supportive environment
in which they can experience job satisfaction
and both personal and career development.
Franz Research, Inc. was founded in January of
1981 by Dr. Jennifer D. Franz, the firm's President.
Over the years, it has grown from a staff of one
person working in 85 square feet to a full and
part-time staff of approximately 40 people working
in close to 3,000 square feet.
the firm won national quality research product
awards, first for a handbook on conducting public
opinion surveys and second for a report on the
results of its public opinion research.
firm has conducted literally thousands of public
opinion and marketing research surveys during
its 24 years of operation, including telephone
interviews, in-person interviews, and mail questionnaire
surveys. Focus groups conducted by the firm number
in the hundreds.
Franz Research operates a 20-station, CATI-equipped
call center. Our in-house staff program all CATI
surveys using Ci3 software.
can monitor interviews live, as they are conducted,
visually and via audio links.
supervisor to interviewer ratio is 1 to 8.
also employ highly-trained executive level interviewers
(for most projects such interviewers represent
approximately 20% of our interviewing team).
that we do not use predictive or autodialers when
contacting potential respondents by telephone.
conduct all data analysis, including cross-tab
are created using SPSS Data Entry and SPSS for
Windows software packages.
Franz Research is proficient with all types of
data analytical techniques. The selection of a
particular analytical method is dictated by the
type of analysis that is required by the project
or is indicated by the data.
Franz Research also conducts:
engages in the following types of research activities:
Equity & Related Studies
& Social Polling