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Contact Information

550 Bercut Drive, Suite H
Sacramento, CA 95814

Location: Headquarters

Main Tel: 916-440-8777
Fax: 916-440-8787

Jennifer Franz, President
Tel: 916-440-8789 ext. 100

Lupe Strickland
Project Manager
Tel: 916-440-8789 ext. 102

Heather Taylor Holbert
Data Analysis Manager
Tel: 916-440-8789 ext. 103

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Primary Business Activities

Full Service Research
Research/Project Design
Moderator Services
Research Analysis
Data Collection & Analysis

JD Franz Research, Inc. is a full-service public opinion, public policy and marketing research firm.

Description of Capabilities

We JD Franz Research, Inc. provides survey research, focus group research, and data analytic services. Survey capabilities include telephone, mail, Internet, and intercept. We also conduct mystery shopping.

We have two research designers, two focus group moderators, and two statisticians among our full-time professional staff. We also have a CATI-equipped call center with full-time, non-interviewing supervisors. Software capabilities include Word, Excel, PowerPoint, Access, SPSS Data Entry, and SPSS for data analysis.

Description of Facilities
JD Franz Research operates in a standard office setting. Included are professional offices, a supervisory office with monitoring and observational capabilities, and a call center with 20-CATI equipped stations.
Description of Specialties

JD Franz Research has a broad base of experience and expertise from which to draw.

The topics we have studied are extremely wide-ranging.

We do, however, have particularly extensive experience in conducting studies for local government (especially cities and special districts), for public transportation providers, for airports, on environmental issues, and for organizations providing financial and health care services.

Mission Statement
JD Franz Research is an organization that provides public opinion, public policy and marketing research to both the public and commercial sectors. Our core philosophies include being thoroughly ethical in our conduct and delivering a product in which quality is never compromised.

In pursuing our business, we strive to:

  • Be fully responsive to customers' needs.
  • Exceed customers' expectations.
  • Utilize state-of-the-art methodologies
  • Become a leader in the field with respect to quality, innovation, creativity, and problem-solving.
  • Provide our employees with a supportive environment in which they can experience job satisfaction and both personal and career development.
Company History

JD Franz Research, Inc. was founded in January of 1981 by Dr. Jennifer D. Franz, the firm's President. Over the years, it has grown from a staff of one person working in 85 square feet to a full and part-time staff of approximately 40 people working in close to 3,000 square feet.

Twice, the firm won national quality research product awards, first for a handbook on conducting public opinion surveys and second for a report on the results of its public opinion research.

The firm has conducted literally thousands of public opinion and marketing research surveys during its 24 years of operation, including telephone interviews, in-person interviews, and mail questionnaire surveys. Focus groups conducted by the firm number in the hundreds.

Central Call Center

JD Franz Research operates a 20-station, CATI-equipped call center. Our in-house staff program all CATI surveys using Ci3 software.

Clients can monitor interviews live, as they are conducted, visually and via audio links.

Our supervisor to interviewer ratio is 1 to 8.

We also employ highly-trained executive level interviewers (for most projects such interviewers represent approximately 20% of our interviewing team).

Note that we do not use predictive or autodialers when contacting potential respondents by telephone.

Data Analysis

We conduct all data analysis, including cross-tab creation, in-house.

Cross-tabs are created using SPSS Data Entry and SPSS for Windows software packages.

JD Franz Research is proficient with all types of data analytical techniques. The selection of a particular analytical method is dictated by the type of analysis that is required by the project or is indicated by the data.

Other Information

JD Franz Research also conducts:

  • Door-to-door Interviews
  • Intercept Interviews
  • Mystery Shopping

And engages in the following types of research activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Mail Surveys
  • Multi-Lingual Interviewing
  • Political & Social Polling
  • Satisfaction Studies
  • Segmentation
  • Strategic Planning
  • Usability Studies
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