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Contact Information

800 Compton Road
Unit 37A
Cincinnati, OH 45231
USA

Location: Headquarters

Main Tel: (513) 771-3699
Toll Free: (888) 218-3699
Fax: (513) 772-5369
JohnFoxMktg@AOL.com
Web: www.johnfoxmktg.com

 

John Fox, Principal
JohnFoxMktg@AOL.com
Tel: (888) 218-3699

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John Fox Marketing Consulting
Primary Business Activities

Full Service Research
Research Analysis
Research Project Design
Moderator Services
Web-Based Research Services

Description of Capabilities

I am a research-based marketing consultant, functioning as a full-service marketing research firm but also as a supplier of ad hoc research services such as:

  • Front-End/Design
  • Implementation
  • Moderating
  • Executive Interviewing
  • Facilitating
  • Back-End Analysis
  • Marketing-Related Consultation
Description of Facilities

Small office. I subcontract all quantitative telephone interviewing, focus group recruiting/facilities, data processing/tabulation, and mall/in-person interviewing facilities.

Description of Specialties
  • Marketing-oriented research study design and analysis.

  • Marketing-oriented focus group moderating and in-depth executive interviewing.

  • Facilitation of Ideation/brainstorming sessions for new product and strategy development.

  • PRIZM geo-demographic research for target customer analysis and site selection.

Other specialties/special analytical techniques include:

  • Conjoint Analysis
  • Correlation & Regression
  • Factor Analysis
  • Cluster Analysis
  • Perceptual Mapping
Mission Statement

"Marketing-based research and research-based marketing"

I am a marketer in the research business. All research is designed, implemented and analyzed from a marketing perspective. All marketing consulting comes from a research basis.

Company History

Founded in 1995, at which time I was Sr. Vice President--Client Services for MATRIXX Marketing--Research Division (a Cincinnati Bell company now known as Convergys).

I started out simply handling all of my old MATRIXX clients in the same way as before, eventually moving into more and more new clients and subcontracting services that I choose not to handle.

The company has grown, and I tend to get all of my new business through referrals--people with whom I have worked over my career, satisfied clients who leave one company and move to another, and "clearing house" clients such as ad agencies who use my services for more than one of their clients.

Recruitment Activities

We recruit participants for the following types of projects:

  • Third Party Focus Groups
  • One-on-One In-Depth Interviews
  • Central Location Studies

We can also handle projects requiring large-scale testing and interviewing facilities.

Other Services

We also employ and have on hand a trained group of mystery shoppers and we also have staff trained in conducting:

  • In-Store Demonstrations
  • Intercept Interviews
  • Taste Tests

We also engage in the following research studies and related activities:

  • Attitudinal Studies
  • Benchmarking
  • Political & Social Polling
  • Brand Equity & Related Studies
  • Satisfaction Studies
  • Concept Testing
  • Segmentation
  • Strategic Planning
  • Mail Surveys
  • Multi Lingual Interviewing
  • Test Markets
  • New Product Testing

 

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