|
Knowledge
Networks Inc.
|
| Primary
Business Activities |
|
 Full
Service Research
Web-Based
Research Services
Web
Surveys
Research
Analysis
Research/Project
Design
Knowledge
Networks provides full-service marketing research.
The company specializes in web-based surveys and
uses both quantitative and qualitative approaches.
|
| Description
of Capabilities |
Knowledge
Networks delivers quality you can use - superior
methodologies, design, and analysis that give you
an edge when it comes to understanding consumers
and making business decisions.
KN's
unmatched consumer research resources include the
only projectable Web-based consumer panel.
The company
leverages its expertise in brands, media, advertising,
and analytics to provide insights that speak directly
to clients' most important marketing issues.
KN/PDI
offers coupon testing; market response analysis;
mix modeling; and test marketing using frequent
shopper data.
KN also
conducts a wide range of research in the fields
of health policy and services, epidemiology, environmental
protection, political science, sociology, and social
psychology.
|
| Description
of Facilities |
|
Knowledge
Networks operates full-service offices in Menlo
Park, CA (HQ); New York; Cincinnati; Chicago;
and Needham, MA.
|
| Description
of Specialties |
|
Knowledge
Networks specializes in consumer marketing research,
including new product development and trackers;
public opinion research; and media research.
We
have the only online panel* based on an RDD sample
of the full U.S. population; the largest database
of loyalty card shopping behavior available for
commercial research; and one of the highest quality
telephone research facilities in the U.S.
*A 2005 Stanford University study compared findings
from top Internet research providers to Census
data and other benchmarks. It showed that for
many critical data points, Knowledge Networks'
survey results are dramatically more valid and
reliable.
|
| Mission
Statement |
|
Knowledge
Networks is the consumer information company for
the 21st century, combining advanced technologies
and the highest-quality methods to deliver insights
that boost marketing ROI and master your toughest
business challenges.
|
| Company
History |
|
Knowledge
Networks was founded in 1998 by two prominent
university professors seeking to develop research
methodologies for the next century.
Their
company quickly grew into a leading consumer insight
provider, with numerous Fortune 500 clients. Knowledge
Networks is now among the top 25 U.S. research
firms in terms of revenue.
In
2000, KN acquired Promotion Decisions, Inc., one
of the most respected and innovative providers
of promotion research. The next year, Statistical
Research - the leader in high-quality media research
- became a KN company.
These
two research practices contribute strongly to
KN's capabilities while retaining the qualities
that made them eminently successful in their own
right.
|
| Central
Telephone Facility |
|
We
have a 109 station (CATI-equipped) call center
facility that our clients tap into for their telephone
research projects.
Surveys
are programmed using Quancept software- this activity
is normally outsourced to partners firms.
Telephone
interviews can be monitored off-site both via
audio and visual links.
Our
supervisor to interviewer ratio is 1 to 6.
We
also employ executive level interviewers. For
typical projects, executive interviewers represent
approximately 5% of our team of interviewers.
|
| Data
Analysis |
|
Knowledge
Networks has expertise across a broad spectrum
of marketing science techniques, including, but
not limited to:
- Segmentation
- Conjoint
- Discrete
choice
- Key
driver analysis
- Brand
resonance
- Advanced
TURF modeling
- Marketing
mix modeling
as
well as a range of perceptual mapping techniques
variety of regression techniques; ANOVA; and MANCOVA.
Cross
tabs are created using Quantum software (note:
cross tabulations are generally out-sourced).
|
| Focus
Group Facilities |
|
We
have unlimited access to domestic and international
focus group facilities
Our
clients can record focus group sessions using
a variety of options, including:
- VHS
Tape
- DVD
- Audio
Cassette
- Audio
CD
In
addition, we employ both trained Focus Group Moderators
as well as In-Depth Interviewers to ensure the
success of each and every project requiring focus
group sessions.
|
| Recruitment
Activities |
|
We
recruit participants for the following types of
projects:
- In-House
Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
Knowledge
Networks also maintains a proprietary research
panel:
|
Panel
Type
|
Size
(n)
|
Recruitment
Method
|
Uses
Incentives?
|
|
Consumer
|
40,000
|
RDD
& phone
|
Yes
|
|
| Other
Services |
|
In
addition to designing and hosting web-surveys
(deployed using proprietary software), we also
engage in the following research studies and related
activities:
- Attitudinal
Studies
-
Benchmarking
-
Brand Equity & Related Studies
-
Concept Testing
-
Forecasting & Trend Research
-
Mail Surveys
-
Multi-Lingual Interviewing
-
New Product Testing
-
Political & Social Polling
-
Satisfaction Studies
-
Segmentation
-
Strategic Planning
-
Syndicated Studies
|