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Contact Information

1350 Willow Road, Suite 102
Menlo Park, CA 94025

Location: Headquarters

Main Tel: 650 289 2000
Toll Free: 800-470-1020
Fax: 650 289 2001

John Lewis, President & CEO
Tel: 650 289 2050

Patricia Graham, EVP
Client Service & Business Development
Tel: 773 404 1089

Justin Edge, SVP
Sr. Managing Director
Tel: 646 742 5329

Audrey Rosen, SVP
Business Development
Tel: 646 742 5323

J. Michael Dennis
VP & Managing Director
Tel: 650 289 2160

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Knowledge Networks Inc.
Primary Business Activities

Full Service Research
Web-Based Research Services
Web Surveys
Research Analysis
Research/Project Design

Knowledge Networks provides full-service marketing research. The company specializes in web-based surveys and uses both quantitative and qualitative approaches.

Description of Capabilities

Knowledge Networks delivers quality you can use - superior methodologies, design, and analysis that give you an edge when it comes to understanding consumers and making business decisions.

KN's unmatched consumer research resources include the only projectable Web-based consumer panel.

The company leverages its expertise in brands, media, advertising, and analytics to provide insights that speak directly to clients' most important marketing issues.

KN/PDI offers coupon testing; market response analysis; mix modeling; and test marketing using frequent shopper data.

KN also conducts a wide range of research in the fields of health policy and services, epidemiology, environmental protection, political science, sociology, and social psychology.

Description of Facilities

Knowledge Networks operates full-service offices in Menlo Park, CA (HQ); New York; Cincinnati; Chicago; and Needham, MA.

Description of Specialties

Knowledge Networks specializes in consumer marketing research, including new product development and trackers; public opinion research; and media research.

We have the only online panel* based on an RDD sample of the full U.S. population; the largest database of loyalty card shopping behavior available for commercial research; and one of the highest quality telephone research facilities in the U.S.

*A 2005 Stanford University study compared findings from top Internet research providers to Census data and other benchmarks. It showed that for many critical data points, Knowledge Networks' survey results are dramatically more valid and reliable.

Mission Statement

Knowledge Networks is the consumer information company for the 21st century, combining advanced technologies and the highest-quality methods to deliver insights that boost marketing ROI and master your toughest business challenges.

Company History

Knowledge Networks was founded in 1998 by two prominent university professors seeking to develop research methodologies for the next century.

Their company quickly grew into a leading consumer insight provider, with numerous Fortune 500 clients. Knowledge Networks is now among the top 25 U.S. research firms in terms of revenue.

In 2000, KN acquired Promotion Decisions, Inc., one of the most respected and innovative providers of promotion research. The next year, Statistical Research - the leader in high-quality media research - became a KN company.

These two research practices contribute strongly to KN's capabilities while retaining the qualities that made them eminently successful in their own right.

Central Telephone Facility

We have a 109 station (CATI-equipped) call center facility that our clients tap into for their telephone research projects.

Surveys are programmed using Quancept software- this activity is normally outsourced to partners firms.

Telephone interviews can be monitored off-site both via audio and visual links.

Our supervisor to interviewer ratio is 1 to 6.

We also employ executive level interviewers. For typical projects, executive interviewers represent approximately 5% of our team of interviewers.

Data Analysis

Knowledge Networks has expertise across a broad spectrum of marketing science techniques, including, but not limited to:

  • Segmentation
  • Conjoint
  • Discrete choice
  • Key driver analysis
  • Brand resonance
  • Advanced TURF modeling
  • Marketing mix modeling

as well as a range of perceptual mapping techniques variety of regression techniques; ANOVA; and MANCOVA.

Cross tabs are created using Quantum software (note: cross tabulations are generally out-sourced).

Focus Group Facilities

We have unlimited access to domestic and international focus group facilities

Our clients can record focus group sessions using a variety of options, including:

  • VHS Tape
  • DVD
  • Audio Cassette
  • Audio CD

In addition, we employ both trained Focus Group Moderators as well as In-Depth Interviewers to ensure the success of each and every project requiring focus group sessions.

Recruitment Activities

We recruit participants for the following types of projects:

  • In-House Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels

Knowledge Networks also maintains a proprietary research panel:

Panel Type
Size (n)
Recruitment Method
Uses Incentives?
RDD & phone

Other Services

In addition to designing and hosting web-surveys (deployed using proprietary software), we also engage in the following research studies and related activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Forecasting & Trend Research
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Political & Social Polling
  • Satisfaction Studies
  • Segmentation
  • Strategic Planning
  • Syndicated Studies
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