|
Contact
Information
Headquarters
500 S Salina St
Syracuse, NY, 13202
USA
Main
Tel: 315-470-1350
Free: 888-857-7462
Fax: 315-471-0115
hq@ksrinc.com
www.ksrinc.com
Brian
Jones
Project Manager
bjones@ksrinc.com
Tel: 315-470-1350
Request
for Proposal
|
Knowledge
Systems & Research, Inc.
| Primary
Business Activities |
|
 Full
Service Research
Research/Project
Design
Data
Collection
Focus
Groups
Web-Based
Research Services
|
| Description
of Capabilities |
|
KS&R
is a custom market research and consulting firm
with expertise in telecommunications, technology,
energy/utilities, healthcare, financial services,
insurance, transportation, publishing, advertising
and consumer products.
|
| Description
of Facilities |
|
KS&R’s
INSITE is a full service resource center for telephone
data collection, focus group recruiting and moderation,
and executive interviewing services.
|
| Call
Center |
|
We
maintain a 125 CATI-equipped call center. CATI
surveys are programmed in-house and are deployed
on the TelAthena interviewing software platform.
We
adhere to the highest standards of telephone data
collection and employee one supervisor for every
15 interviewers to ensure that quality interviewing
is always conducted. In addition, our team of
interviewers are highly experienced; at any one
time, approximately one-in-three of the interviewers
working on a project are at the executive level.
|
| Data
Analysis |
|
Cross
tabs are created in-house using the SPSS software
suite. Our in-house Marketing Sciences Division
is staffed by experienced personnel with advanced
Statistical Degrees making us capable of providing
any number of analytical techniques that may be
required by our clients.
|
| Focus
Group & Panel Services |
|
We
maintain a focus group facility and recruit participants
for a variety of research purposes, including:
- In-House
Focus Groups
- Third-Party
Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Business
Panels
- Central
Location Studies
|
| Other
Services |
|
We
also have extensive experience in designing and
deploying web-based surveys. All surveys are custom
programmed by our in-house team and are deployed
using the Confirmit software suite.
In
addition, we are experienced in a wide-range of
research activities, including:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity Studies
- Concept
Testing
- Customer
Satisfaction
- Data
Entry
- Forecasting
& Trend Research
- Mail
Surveys
- Multi-Lingual
Studies
- New
Product Testing
- Secondary
Research
- Segmentation
- Strategic
Planning
- Usability
Studies
|
|