Full Service Research
Research Service Provider
Research Project Design
Web Surveys
Data Collection & Processing

Leger Marketing is a full-service market research supplier.

For many of our clients we work on research programs from the planning stage through the analysis and presentation.

We have, however, conducted individual pieces of the research process. We have members of our staff with expertise in experimental design for up-front program planning and in statistics for back-end analyses.

Approximately 60% of our revenue comes from telephone interviewing. Internet and interactive interviewing is a growing part of the market research industry. Leger Marketing has witnessed a similar pattern.

Through our LegerWeb product offerings, we provide the following:

• A US Internet Panel with real-time reporting.
• A quarterly global Internet panel with real-time reporting.
• Specialized consumer and b-2-b panels created for clients with special needs.
• E-Tracking surveys conducted for satisfaction, brand, market and media programs.
• Website Evaluation programs conducted in collaboration with HEC of Montreal.

In addition, we employ our own moderators for focus groups and one-on-one interviews. We also have developed strategic partners for in-store research and mystery shopping programs.

All processing for US-domestic work is conducted from our office in the Philadelphia area.

The telephone interviewing is conducted from either our WATS center in Charleston, West Virginia or the Leger Marketing Corporate WATS center in Winnipeg.

The interviewers in Winnipeg have a very neutral accent and have been extremely successful in interviewing in both the consumer and business-to-business arenas in the United States.

Additionally, the strength of the Canadian dollar makes interviewing from Canada very price efficient.

Our core competences include the following:

International Research - Leger Marketing has become a leader in coordinating international research.

While there are many giant organizations that offer corporate offices in numerous cities worldwide, Leger provides the intimacy and support of a small firm with the solid reach of a massive global organization.

Market Sizing - Leger offers the combination of the expertise of our staff in the field of market sizing with key systems created by Leger Marketing.

Media Analysis - Leger Marketing uses a CARMA analysis to analyze the news media and provide a clear understanding of how companies are portrayed to their target audiences as well as providing intelligence on key emerging issues in all industries.

Reputation Analysis - Leger Marketing has created an exclusive reputation model, which measures the eight commandments of reputation: quality of products and services, quality of customer service, perceived strength of the company, strength of relationship with customer, level of dynamism and capacity to innovate, credibility and transparency, social responsibility and perceived quality of relations with employees.

Pricing Sensitivity - Leger Marketing has created a price sensitivity measure (PSM) for surveys conducted in both the consumer and business-to-business arena.

Political Polling - In Canada, Leger Marketing is the primary polling research firm for Canadian Broadcasting.

In the US, the Director of Leger, Gary Kaplan, has had 15 years of experience in designing and analyzing public opinion polls for ABC and the Washington Post.

Leger's motto, "we don't mind being second because our client comes first" is more than simply a motto. It is the way in which all work is conducted.

Each project, each client objective, each specific client contact is special in its own right. Consequently, we are not loath to use whatever unique approaches may be at our disposal to succeed for a client.

Leger Marketing is a privately owned company. It was founded in Montreal, Canada in 1986 by Jean-Marc Leger and Francoise Leger. Leger USA currently has two offices, Philadelphia and New York City.

In addition, Leger Marketing is a member of the Gallup International Association and as such is represented with partner offices in 63 countries throughout the world.

Leger Marketing operates a central call center equipped with 200 research stations loaded with Computer Assisted Interviewing Software (CATI).

Surveys are programmed in-house using the Voxco software package.

Interviews may be monitored remotely via audio links.

In addition, we employ an experienced staff of supervisors; our normal supervisor to interviewer ration is 1 to 17.

At any one time, 5% of our interviewers are at the executive level.

Note that we use predictive dialing technology.

All data analysis is conducted in-house; we use a variety of software packages while analyzing data, including:

• Stat-XP
• Wincross
• SPSS

We are also highly experienced with conducting many types of analyses, including:

• Linear and Non-Linear Regression
• Multiple Regression
• Probit and Logistic Regression
• Canonical Correlation
• Principal Components Analysis
• Factor and Cluster Models
• Discriminant Analysis
• Perceptual Mapping
• Market Mix Models
• Simulators

We have three focus group facilities - 1 in Montreal and 2 in Toronto.

Each facility is of standard size, comfortably accommodating 10 participants and 1 moderator. Sessions can be recorded via VHS tape and/or Audio-Cassette tape.

Each viewing room can hold up to 15 people.

Our focus group facilities are also equipped with:

• Large projection room (40 chairs)
• Full Equipped Kitchens
• Usability Lab

We also rent space in facilities (not owned by Leger) in the United States.

The Canadian focus group facilities have a triangular shaped discussion table, which allows an optimized view form the adjacent observation rooms.

Each room has an individual simultaneous translation booth equipped with an infrared wireless translation system.

We recruit participants for a wide variety of purposes, including:

• In-House Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies

We also maintain a research panel with the following specs:

We have 40 large scale testing and interviewing facilities in Montreal, Canada. Each is equipped with:

• PCs
• Test Kitchens
• Recording Equipment

Leger Marketing also conducts:

• In-Store Demos
• Taste Tests
• Door-to-Door Interviews
• Intercept Interviews

In addition, we also regularly engage in the following research activities:

• Attitudinal Studies
• Benchmarking
• Brand Equity & Related Studies
• Concept Testing
• Forecasting & Trend Research
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing
• Omnibus Studies
• Political & Social Polling
• Satisfaction Studies
• Segmentation
• Strategic Planning
• Syndicated Studies
• Test Markets
• Usability Studies

We are not too big to tackle any and all client research needs.