Collection & Processing
Marketing is a full-service market research supplier.
of our clients we work on research programs from
the planning stage through the analysis and presentation.
however, conducted individual pieces of the research
process. We have members of our staff with expertise
in experimental design for up-front program planning
and in statistics for back-end analyses.
60% of our revenue comes from telephone interviewing.
Internet and interactive interviewing is a growing
part of the market research industry. Leger Marketing
has witnessed a similar pattern.
our LegerWeb product offerings, we provide the following:
US Internet Panel with real-time reporting.
quarterly global Internet panel with real-time
consumer and b-2-b panels created for clients
with special needs.
surveys conducted for satisfaction, brand, market
and media programs.
Evaluation programs conducted in collaboration
with HEC of Montreal.
we employ our own moderators for focus groups and
one-on-one interviews. We also have developed strategic
partners for in-store research and mystery shopping
processing for US-domestic work is conducted from
our office in the Philadelphia area.
telephone interviewing is conducted from either
our WATS center in Charleston, West Virginia or
the Leger Marketing Corporate WATS center in Winnipeg.
interviewers in Winnipeg have a very neutral accent
and have been extremely successful in interviewing
in both the consumer and business-to-business
arenas in the United States.
the strength of the Canadian dollar makes interviewing
from Canada very price efficient.
core competences include the following:
Research - Leger Marketing has become a leader
in coordinating international research.
there are many giant organizations that offer
corporate offices in numerous cities worldwide,
Leger provides the intimacy and support of a small
firm with the solid reach of a massive global
Sizing - Leger offers the combination of the
expertise of our staff in the field of market
sizing with key systems created by Leger Marketing.
Analysis - Leger Marketing uses a CARMA analysis
to analyze the news media and provide a clear
understanding of how companies are portrayed to
their target audiences as well as providing intelligence
on key emerging issues in all industries.
Analysis - Leger Marketing has created an
exclusive reputation model, which measures the
eight commandments of reputation: quality of products
and services, quality of customer service, perceived
strength of the company, strength of relationship
with customer, level of dynamism and capacity
to innovate, credibility and transparency, social
responsibility and perceived quality of relations
Sensitivity - Leger Marketing has created
a price sensitivity measure (PSM) for surveys
conducted in both the consumer and business-to-business
Polling - In Canada, Leger Marketing is the
primary polling research firm for Canadian Broadcasting.
the US, the Director of Leger, Gary Kaplan, has
had 15 years of experience in designing and analyzing
public opinion polls for ABC and the Washington
motto, "we don't mind being second because
our client comes first" is more than simply
a motto. It is the way in which all work is conducted.
project, each client objective, each specific
client contact is special in its own right. Consequently,
we are not loath to use whatever unique approaches
may be at our disposal to succeed for a client.
Marketing is a privately owned company. It was
founded in Montreal, Canada in 1986 by Jean-Marc
Leger and Francoise Leger. Leger USA currently
has two offices, Philadelphia and New York City.
addition, Leger Marketing is a member of the Gallup
International Association and as such is represented
with partner offices in 63 countries throughout
Call Center Facilities
Marketing operates a central call center equipped
with 200 research stations loaded with Computer
Assisted Interviewing Software (CATI).
are programmed in-house using the Voxco software
may be monitored remotely via audio links.
addition, we employ an experienced staff of supervisors;
our normal supervisor to interviewer ration is
1 to 17.
any one time, 5% of our interviewers are at the
that we use predictive dialing technology.
data analysis is conducted in-house; we use a
variety of software packages while analyzing data,
are also highly experienced with conducting many
types of analyses, including:
and Non-Linear Regression
and Logistic Regression
and Cluster Models
have three focus group facilities - 1 in Montreal
and 2 in Toronto.
facility is of standard size, comfortably accommodating
10 participants and 1 moderator. Sessions can
be recorded via VHS tape and/or Audio-Cassette
viewing room can hold up to 15 people.
focus group facilities are also equipped with:
projection room (40 chairs)
also rent space in facilities (not owned by Leger)
in the United States.
Canadian focus group facilities have a triangular
shaped discussion table, which allows an optimized
view form the adjacent observation rooms.
room has an individual simultaneous translation
booth equipped with an infrared wireless translation
& Panel Services
recruit participants for a wide variety of purposes,
also maintain a research panel with the following
have 40 large scale testing and interviewing facilities
in Montreal, Canada. Each is equipped with:
Marketing also conducts:
addition, we also regularly engage in the following
Equity & Related Studies
& Trend Research
& Social Polling
are not too big to tackle any and all client research