|
|
| Primary
Business Activities |
|
 Focus
Groups/Qualitative Facilities
Moderator
Services
Research/Project
Design
Data
Collection
Research
Service Provider
|
| Description
of Capabilities |
Seasoned
qualitative expertise having conducted over 20 years
of focus groups and IDIs among Anglo, Latino, and
Latin American consumer markets.
|
| Specialties |
- Hispanic
market
- Latin
American market
- Endurance
athlete market (marathon, triathlon)
|
| Mission
Statement |
| Adept
at listening to the voice of the consumer with particular
emphasis to US Hispanic market. |
| Company
History |
|
Principal
has been in research business since 1985. Born
and raised in Mexico of US parents is completely
bilingual and bicultural.
As
a competitive tri-athlete and marathoner has completed
2 Iron Man distance triathlons and 20 marathons.
Fully understands the attitudes and feelings of
endurance athletes.
|
| Our
Services |
-
Focus Groups
- In-Depth
Interviews
- Door-to-Door
Interviews
- Intercept
Interviews
- Attitudinal
Studies
- Multi-Lingual
Interviewing
- New
Product Testing
- All
Forms of Qualitative Research
|
