Markets in Motion
Freelance Market Research Consultant
Oversight and Analysis
Qualitative Market Research
Seasoned focus group moderator specializing in idea generation, product positioning and development, customer satisfaction and communications testing among a wide array of target audiences including:
- Business decision makers
- Real estate agents
- Senior citizens
- Customer level end users and prospects for both services and consumer products.
Requires extensive travel and interaction with many different cultures of society, as well as the ability to think on one's feet, relate well to others and make participants feel comfortable in this research environment.
Quantitative Market Research Leadership/consulting role in assessing client information needs, developing appropriate research design, executing programs and analyzing results for actionable recommendations.
Involves all phases of project development including:
- Definition of objectives
- Proposal writing
- Selection of methodology and vendor
- Design of data collection instruments
- Supervision of support personnel
- Preparation of detailed analyses
- Presentation of research findings to all levels of corporate executives.
Our specialties include:
- Advertising pre/post tests
- Concept and package designs
- Consumer awareness/attitude studies
- Buyer behavior analysis
- Market segmentation
- Brand/corporate image monitoring
- New product development
- Customer satisfaction/trier-rejector studies
To provide timely, high quality and cost effective data supported directives that ensure a company does not stand still while their market is in motion...
After spending more than 20 years working for large corporations and market research consulting companies, I realized there are a vast number of businesses that need consumer research to stimulate their growth and enhance confidence in key decisions, but most either can't or won't spend the large sum of money charged by these vendors to collect such data.
I have found a niche by applying the same skillset found at major research houses to projects with lesser budgets, but not lesser importance to the requesting client.
Markets in Motion was founded in Atlanta GA in May 2004 and has since successfully conducted quantitative and qualitative research projects for more than 70 clients in many industries, including:
- Consumer products
- Home builders
- Professional services
- Residential developers
- Shopping centers
Markets in Motion is an experienced recruiter of participants for:
- Business Panels
- Central Location Studies
- Consumer Panels
- In-House Focus Groups
- One-on-One In-Depth Interviews
- Third Party Focus Groups
Markets in Motion can also handle the following types of research activities:
- Attitudinal Studies
- Brand Equity Studies
- Concept Testing
- Data Entry
- Door-to-Door Interviews
- In-Store Demonstrations
- Intercept Interviews
- Mystery shops
- New Product Testing
- Satisfaction Studies
- Strategic Planning
- Taste Tests
- Test Markets
- Usability Studies
- Web-based research studies
If you want high quality research without the high prices, Markets in Motion can help. Customer service and communication with clients are a priority.