9936 Liberty Road
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Focus Groups/Qualitative Research
Full Service Research
We are a full-service market research company, established in November 1986, specializing in both qualitative and quantitative custom-designed research.
We are minority owned and operated and have been certified as a Minority Business Enterprise by the State of Maryland and the City of Baltimore.
Our Full Service Capabilities include:
- Questionnaire Design
- Questionnaire editing for interviewing effectiveness
- Advanced statistical analysis with SPSS (Statistical Program for the Social Sciences)
- Data coding and tabulation
- Report writing
- Oral and written presentations
Our Field Services include:
- Telephone interviewing
- Web-based interviewing
- Direct mail
- On-location interviewing (using
- Product placement
- Mystery shopping
- Focus groups
- In depth interviews
- Product testing
- Business-to-business and
- Spanish interviewers
- Data Entry and Tabulation
- On site validation
MMS/BAR maintains a state-of-the-art CATI (computer assisted telephone interviewing) facility with 40 acoustically paneled interviewing stations.
Our computerized facility eliminates typical “paper and pencil” errors, and facilitates complete data analysis and cross tabulations. All stations are connected to a silent monitoring system that allows staff and clients to listen to the interviews while in progress, even from outside the facility.
Our Focus Group Facility services include:
- Conference room with seating for up
to 12 respondents
- 3-tiered viewing room with dimmer
controlled lighted tables and high speed internet access
- Client lounge with TV monitoring
- Redundant sound system
- Fully stocked kitchen
- Member of ActiveGroup (Internet broadcast capabilities)
MMS/BAR has established quality control, interviewer training, and certification procedures to ensure that all aspects of each study are conducted according to the highest research standards.
MMS/BAR’s professional supervisors and interviewers go through a comprehensive, in-depth training program, which meets MRA standards, prior to the start of each project.
This training program concentrates on administration of the survey instrument using proper interviewing technique, probing, and maintaining interviewer neutrality.
We take pride in that we specialize in both high quality data collection as well as actionable analysis and reporting. We belive in high quality at a resonable rate.
|To pay individual attention to each project in order to provide high quality research assistance that is reliable, cost effective, timely, and actionable so that our clients can make the most informed decisions.
Maryland Marketing Source, Inc. (MMS) was established in November 1986, specializing in both qualitative and quantitative data collection.
From picnic tables and mis-matched chairs to state-of-the-art, auto-dialing CATI stations, MMS’s tools have modernized through the years, yet our ideals have stayed consistent. We remain committed to quality research through telephone interviewing, focus groups, and on-location intercepts.
To better serve our clients, in 2001 MMS became a full-service market research company. This inclusion of project design, questionnaire development, statistical analysis, and report and presentation preparation among other services made us better able to provide exactly what each client needs.
In 2002, MMS acquired Bay Area Research, LLC. Bay Area Research (BAR) is a market research company specializing in all forms of data collection. From pencils and clipboards to CATI and PDA’s, Bay Area Research, LLC continues to offer a wide range of collection services to suite all data collection needs.
|Call Center Facility
Maryland Marketing Source maintains a 40-station, CATI-equipped call center from where we conduct telephone surveys.
Telephone surveys are programmed in-house using the Survey System software suite.
To ensure quality data collection, surveys can be remotely monitored from any location. In addition, we maintain a supervisor to interviewer ration of 1 to 10, and employ executive level interviewers for many of our projects (approximately 20% of our interviewers are at the executive level).
Survey results are analyzed using the Survey System software and SPSS.
We can provide all levels of data analysis, including regression, ANOVA, modeling, etc.
|Focus Group Facility
Maryland Marketing Source also maintains a focus group facility located in a modern office building.
Given below are the facility's dimensions:
Available Recording Media
- VHS Tape
- Audio Cassette
- Fully-equipped kitchens available
- Focus group moderators and in-depth interviewers on staff.
Our facility is located only 10 minutes from BWI airport, and 10 minutes away from Downtown Baltimore. We are easily accesible from 695 and I-95, and can recruit from an abundence of Maryland zip codes.
|Recruiting and Panel Services
We regularly recruit participants for a variety
of research activities, including:
- In-house focus groups
- Third-party focus groups
- One-on-one in-depth interviews
- Consumer panels
- Central location studies
We also maintain a business panel for research purposes; below are the specs:
We are also adept at conducting the following types of research activities:
- Taste tests
- Intercept interviews
- Web surveys
And are experienced with the following types of studies and research activities:
- Attitudinal studies
- Brand equity studies
- Satisfaction studies
- Concept Testing
- Data Entry
- Forecasting & trend research
- Mail Surveys
- Syndicated Studies
- Multi-lingual interviewing
- Test markets
- New product testing
- Usability studies
Maryland Marketing Source, Inc is celebrating its 20th anniversary! We have 20 years experience catering to the research needs of clients large and small. Though we continue to update our technology and facilities to better accomodate our clients, we never change our committment to high quality, reasonably priced, on time research assistance.