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Contact Information

7493 W. 147th Street, Suite 201
Apple Valley, MN 55124

Main Tel: 952-431-6320
Fax: 952-431-6322

Jan Johnson, Managing Director
Tel: 952-431-6320

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Primary Business Activities

Full Service Research
Research Project Design
Moderator Services
Research Analysis
Web-Based Research Services


Millennium Research is a full-service market research firm, specializing in new product development research, including concept testing, positioning, branding and communications research.

Our strategic research capabilities focus on understanding customer preferences and developing models to project movements in market share and brand penetration based on changing customer perceptions of performance.

We offer complete market research design and analysis, including qualitative focus group moderation, executive one-on-ones, indepth telephone interviewing, and complete coordination and management of web-based surveys, and telephone or multiple methods of data collection.


Millennium Research specializes in business to business research in outdoor industry and other difficult-to-reach market segments.

Mission Statement
To provide the highest quality, actionable market insights that allow our clients to make more successful decisions in highly competitive markets.
Company History

Millennium was founded in 1997, as a boutique agency that acts as a partner and valued consultant to its clients.

We are dedicated to providing outstanding client service and research value.

We want to work with clients on a long-term and mutually beneficial relationship.

Telephone Surveys

We program telephone surveys in-house, using Creative Research Systems CATI (computer assisted telephone interviewing) software.

Clients may listen to interviews, live as they happen via secure audio links.

We adhere to the highest industry standards of data collection, and employ one supervisor for every eight interviewers working on a project.

Data Analysis

Our firm provides a full range of data analysis techniques, depending upon the study.

In general, we do a lot of conjoint for new product development work, choice modeling for strategic consulting, and regression or correlation for implied importance or understanding drivers of behavior.

We also do factor analysis, discriminate analysis, price sensitivity analysis and Thurston Scaling as necessary to understand and interpret collected data.

We also use cluster analysis for behavioral or attitudinal segmentations.

Cross tabulations are creating in-house using Creative Research Systems software.

Recruiting & Panel Services

Millennium Research recruits participants for a wide-variety of research-related needs, including:

  • In-House Focus Groups
  • Third-Party Focus Groups
  • One-on-One Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies

Millennium Research also maintains a proprietary Business Research Panel.

We recruited our panelists using random, representative telephone calls.

Note that panelists have agreed to participate in incentivized research studies.

Other Services

Millennium Research is also highly experienced with the development and deployment of web-surveys.

The Creative Research Systems software suite forms the platform for all of our web-surveys.

We are also adept at conducting other types of research activities, including:

  • Attitudinal Studies
  • Brand Equity Studies
  • Satisfaction Studies
  • Concept Testing
  • Secondary Research
  • Segmentation
  • Strategic Planning
  • Mail Surveys
  • Multi-Lingual Interviewing
  • New Product Testing
  • Usability Studies

Millennium Research hits the ground running, understands the decisions you will make based on the research findings, and develops clear, complete, actionable conclusions and recommendations that improve your business.


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