Focus Groups/Qualitative Facilities
Field Management Services
Data Collection
Data Processing
Web Surveys

MMR Houston has the capability to execute both qualitative and quantitative field marketing research

MMR Houston is Houston's only urban focus group and field research facility. We are located in the center of the largest medical center in the world, The Texas Medical Center.

Therefore, we have unique access to a very mixed group of medical, professional and socio-economic respondents.

MMR Houston has two large focus group rooms and one IDI room.

Our technology support includes:

• DSL internet support
• FocusVision Video Conferencing
• FocusVision Video Streaming
• FocusVision Remote Moderating.

We also provide Active Group Video Streaming capabilities.

MMR Houston specializes in:

• Medical/Healthcare
• Minorities (Hispanics, African Americans, Asians)
• Upscale general market field marketing research

MMR Houston is a satellite facility for its sister facility, MRS Houston. MRS Houston specializes in data collection and recruitment, both qualitative and quantitative.

MRS Houston has a proven track record in executing general market, Hispanic and medical field research projects, both regionally and nationally.

Below are the specifications for our call center:

• 35 CATI-equipped call stations
• CATI Software: CI-3
• CATI Programming: In-House
• Monitoring Method: Audio
• Supervisor to Interviewer Ratio: 1:10
  

At any one time we employ approximately 50% of our interviewers are at the "executive interviewer" level.

Below are the specifications for our focus group facilities:

• Location: Office Building
• Number of Facilities: 3

Available Recording Media:

• VHS Tape
• DVD
• Audio Cassette
• Audio CD

Our focus group facilities are also equipped with fully-functional kitchens; we have experienced focus group moderators and in-depth interviewers on staff to ensure that your qualitative projects run smoothly, productively and efficiently.

MMR Houston recruits participants for a variety of research purposes, including:

• In-House Focus Groups
• Third-Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panel Population
• Business Panel Population
• Central Location Studies

Panels

MMR Houston maintains several research panels. Below are their specs:

*Note: consists of 15,000 patients.

• Mystery shopping
• In-Store Demos
• Taste Tests
• Door-to-Door Interviewing
• Intercept Interviewing
• Web-Based Surveys (deployed using SurveyWriter)
  

We regularly engaged in a variety of research activities, including:

• Attitudinal Studies
• Benchmarking
• Brand Equity Studies
• Concept Testing
• Data Entry
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing
• Political & Social Polling
• Satisfaction Studies
• Test Markets

Psoriasis:
National web based survey with Dermatologists
Acne treatments - Pilot phone study with Dermatologists and Pediatricians.

HIV:
In depth interviews with HIV patients and Infectious Disease doctors specializing in the treatment of HIV patients.

Epilepsy:
In depth interviews with Neurologists on the topic of anticonvulsants in the treatment of epilepsy.

Hypothyroidism:
Focus groups among patients, PCP’s, and Endocrinologists in an effort to better understand the disease.

Hypertension:
Focus groups among PCP’s and Cardiologists.

Hyperlipidemia:
In depth interviews among PCP’s and Cardiologists.

Pain Management:
In depth interviews among PCP’s, Rheumatologists and Orthopedic Surgeons.

Community Acquired Pneumonia (CAP): In depth interviews among specialists in the following areas: Infectious Disease, Hospitalists, Pulmonologists, and Emergency Medicine.

Allergies:
Recruited PCP’s and Pediatricians to participate in focus groups on the topic of blood testing for allergies.

Obesity:
Conducted a national telephone study with 150 respondents on the topic of weight loss.

Manic Depression:
Online discussion board with patients suffering with depression.

Prostatitis:
Online discussion board with Urologist treating Prostatitis patients.

• Conducted a national telephone survey with Electro Physiologists, Cardiac Surgeons, Interventional Cardiologists and Medical Cardiologists regarding patient selection for ICD implantation.

• Conducted a national in depth interview study with Optometrists regarding soft contact lenses.

• Recruited nationally Audiologist to participate in an online survey regarding cochlear implants.

• Conducted a national Branding Perception telephone survey with Interventional Cardiologist, Interventional Radiologist, Gastroenterologist, Neurosurgeons, and Anesthesiologist.

• Conducted in depth interviews with Cardiovascular Surgeons, Cardiothoracic Surgeons, General Surgeons ,Material Managers and Purchasing Directors regarding Electrosurgery generators and Electrosurgical Pencils.

• Conducted focus groups with Physicians and nurses regarding Radio Frequency Ablation products.

• Conducted in depth interviews with Neonatologist, Neonatal Neurologist and Pediatric Neurologist regarding neonatal Imaging for brain injury.

• Conducted a national telephone survey with Gastroenterologist and Endoscopy Lab Managers regarding Endoscopy Systems.

• National phone study with 500 PCP’s and Pulmonologists regarding a possible name for a new antibiotic.

• National phone survey with 250 females ages 55 and older regarding HRT.

• Recruited Medical Directors and Pharmacy Directors from managed Care Organizations for in-depth interviews regarding formulary decisions.

• Conducted focus groups with Hospital Pharmacy Directors ,Medical Directors and Physicians to evaluate key attributes and value messages regarding new medical products.

• Conducted in depth interviews with Medical Oncologist, Surgical Oncologist, Radiation Oncologist and Oncology Nurses to review a concept for a new drug in the treatment of head and neck cancer.

• National phone study with Allergist/Pulmonologist/MCO Pharmacy Directors regarding Asthma medication costs.

• National phone study with Sickle Cell, Thalassemia and Myelodysplastic patients regarding medications used to treat their conditions.

• Conducted in depth interviews with Pediatric Endocrinologist and Pediatric Endocrinology Nurse on the use of growth hormones.

• Recruited Chronic Myelogenous Leukemia and Gastro Intestinal Stromal Tumor patients for in home interviews regarding medication compliance.

• Conducted focus groups to identify health care needs of general public and specific subsets, e.g., minorities, seniors and uninsured.

• Focus groups with individuals 65 years or older regarding Medicare and health insurance advertising.

• Public opinion research on health-related public policy issues of concern to government agencies.

• Recruited cattle producers and large animal veterinarians to participate in a focus group, regarding hormone implants in combination with local antibiotics to ward off implant infections.

• Conducted a national online study with Veterinarians concerning treatment options.