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| Primary
Business Activities |
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 Transcription
Services
Research
Service Provider
Data
Collection
Field
Management Services
Research
Analysis
We
provide market research "support" services
to moderators, facilities and corporations worldwide.
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| Description
of Capabilities |
MRT is
the leader in TRANSCRIPTION for the market research
industry. We provide SAME DAY and 24 HOUR delivery
of quality digital TRANSCRIPTION of focus groups
and interviews.
With
45+ trained transcribers available, we will meet
and exceed your project demands. We have a proofreading
department and quality assurance department to
ensure accuracy and uniformity throughout your
project.
Types available: verbatim, edited summarized,
real time, live, archived streaming video transmission.
We are equipped to transcribe from all current file
formats including:
- WAV
- MP3
- CD
- Audio
& Video
- Streaming
Media
FTP
Upload: Upload your digital recordings to our
FREE ftp site and receive your transcripts within
hours! This saves time and money by eliminating
shipping of your tapes.
We offer
a FREE digital voice recorder and special pricing
to clients who use us exclusively. We will give
volume discounts.
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| Facilities |
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We
do not have a facility but we do have a conference
room that is available for interviews or focus
groups.
When
we recruit you this is available at no rental
charge for room. Our location is perfect if you
want to hear the "rural voice" of GA
(45 minutes from Atlanta in up and coming Loganville/Walton
County.
We
use an adjacent private room to set up closed
circuit TV for viewing.
Or,
we can recruit to local area hotels or research
facilities that we have a good rapport with. We
have cross trained staff for field projects.
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| Specialties |
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Same
day - 24 hour Transcription of your focus groups.
We also provide translation or transcription of
your groups from Spanish to English. We have bilingual
recruiters and Interviewers on staff for projects
that target the Hispanic market. We offer assistance
with report writing and have a pool of moderators
available for back-up moderating when situations
arise and you need professional support.
We
offer the "recruiting assist program"
to clients and facilities nationwide. With this
program you are charged one "fixed"
price for recruiting an entire project or just
to recruit hard to reach quotas.
There
is no fluctuation of price if the incidence changes.
We work along with you or facility that is handling
the project to ensure that your group gets fully
recruited qualified, articulate respondents. We
work from our own database or provided sample.
You
are only charged for qualified respondents that
ACTUALLY SHOW.
We
can spend hours recruiting but there are never
any charges to you, if no respondents were recruited.
It's a win-win situation!
We
are proud of our 98% show rate!
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| Mission
Statement |
| To
provide quality transcription and research "support"
services to the market research industry on time,
within budget and with personal attention. Our goal
with transcription is to make the work of the writer
much easier by providing smooth flowing, easy to
read transcripts with an incredibly fast turnaround.
By offering recruiting and staffing services we
do our best to make our clients jobs easier, reflecting
a positive image of their company while proving
to being a "one-stop shop" to them. |
| Company
History |
|
Laurie
A. Sossa founded MRT Services, Inc in 1994. While
working as director of a research firm in the
Atlanta area, she recognized the need for trained,
available professional marketing research support
staff on demand.
MRT
Services is an alternative to the standard “temp
agency”. Our clients can avoid the high cost
of keeping these personnel on staff by calling
MRT when they face peak workloads that warrant
additional resources.
MRT
Services is on the preferred list of main research
suppliers. We work directly with independent moderators
and large corporations throughout the United States
and overseas. We have an established record of
quality work, quick turn-around time, and exceptional
commitment to excellence.
MRT
is Atlanta's premiere "support" service
for the market research industry providing verbatim
and specialty transcriptions and assistance with
recruiting and staffing research projects.
Make
MRT Services your research partner.
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| Central
Call Center Facilities |
| Our
call center is equipped with 6 research stations.
Note that we do not use CATI software nor do we
use predictive or autodialers. |
| Data
Analysis |
| We
outsource all data analysis. |
| Focus
Group Facilities |
|
When
we do the recruiting for your research project,
you get to use - for free - a conference room
with an adjacent room for closed circuit TV monitoring.
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| Recruiting
& Panel Services |
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We
recruit participants for a wide variety of purposes,
including:
- In-House
Focus Groups
- Third-Party
Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Business
Panels
- Central
Location Studies
- Music
Tests
- Movie
Previews
- Product
Placements
- Ethnographic
Shop-Alongs
- Usability
Testing
- Hispanic
Studies
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| Other
Services |
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We
also employ experienced mystery shoppers and can
also conduct:
- In-Store
Demos
- Taste
Tests
- Door-to-Door
Interviews
- Intercept
Interviews
In
addition, we also regularly engage in the following
research activities:
- Attitudinal
Studies
- Political
& Social Polling
- Brand
Equity & Related Studies
- Satisfaction
Studies
- Concept
Testing
- Data
Entry
- Forecasting
& Trend Research
- Multi-Lingual
Interviewing
- Test
Markets
- New
Product Testing
- Usability
Studies
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