| Primary
Business Activities |
|
 Full
Service Research
Moderator
Services
Data
Collection
Data
Processing
|
| Description
of Capabilities |
|
Phone
surveys, CATI and mailed surveys. MUSE fields
small to medium scale studies. Currently monthly
projects range from n=300 to n=3,000.
Ad
hoc studies sample sizes range from n=100 to n=1,000
depending on client needs. Staff capabilities
include bilingual English/Spanish.
Annually
we conduct approximately 100,000 interviews.
|
| Description
of Facilities |
|
MUSE
is fully housed in Southern California with centrally
located and fully supervised calling staff. All
data collectors are monitored daily and work processed
as completed. We have a networked CATI system
with experienced operating staff.
|
| Description
of Specialties |
| Heavy
industry and hard to reach populations are our specialty.
MUSE has conducted surveys and focus groups with
the usual consumers and decision makers as well
as physicians, executives, retail clerks, building
trades, engineers, nursing staff, volunteers, plant
maintenance staff and teenagers. |
| Mission
Statement |
| MUSE
strives to develop usable and reliable research
data in support of informed decision making. Our
primary goal is to successfully provide the highest
quality research services at the most cost-effective
price. |
| Company
History |
|
MUSE
is a boutique research firm specializing in providing
full service research support for select clients.
We have been providing proprietary research continuously
since 1983. Currently MUSE staff includes 15 professional,
collection and processing staff.
MUSE
has the theory and expertise to design, implement
and analyze survey market research. The founding
partners have extensive research background including
client side, ad agency and research vendor. Laurie
Maguire, MA, Research Directory personally oversees
each project. MUSE staff is stable, well trained
and fully monitored. All data collection and processing
is conducted at our main office.
|
| Call
Center Facility |
|
MUSE
Consulting maintains a 24 station calling center;
12 of those stations are equipped with CATI software
(Query).
CATI
surveys are designed and deployed by our in-house
staff.
Clients
may monitor surveys - live as they happen - remotely
via both audio and visual links.
At
any one time, approximately 70% of our interviewers
are at the "executive" level. To further
ensure quality data collection, our supervisor
to interviewer ratio is 1 to 15.
Note
that we do not use predictive or autodialers.
|
| Data
Analysis |
|
Cross
tabulations are created in-house using the SPSS
software suite.
We
are highly experienced in a wide-range of data
analysis techniques, including:
- Regression
- ANOVA
- Conjoint
- Significance
Testing
|
| Focus
Groups & Moderator Services |
|
Moderator
with 300+ group experience. Teens, Nurses, Seniors,
Physicians, Truckers, Employees, Building Trades,
Sales Execs & Joe/Jill Consumer.
Topics
include:
- Health
care
- Electronics
- Fashion
trends
- Purchase
& usage process (housing & vehicle)
- Banking
- Politics
- Product
development & introductions
- Media
development
- Advertising
- Concept
testing
- Food
- More
Will
travel to moderate.
|
| Large-Scale
Research Facilities |
|
MUSE
Consulting has access to a large-scale facility
that can be used for a variety of interviewing
and research purposes.
Comfortably
accommodating 10 interviewees, the facility is
equipped with PCs and one-way mirrors.
|
| More
About Us |
|
MUSE
Consulting engages in a many types of research
activities, including:
- Attitudinal
studies
- Benchmarking
- Concept
testing
- Data
entry
- Door-to-door
interviews
- Forecasting
and trend research
- Intercept
interviews
- Mail
surveys
- Multi-lingual
interviewing
- New
product testing
- Political
and social polling
- Satisfaction
studies
- Test
markets
|