Data Collection
Data Collection & Processing
Sampling
Field Management Services

Olympia, Inc. is a full-service marketing research data collection firm providing clients with accurate research data and prompt, reliable service. We help business and political leaders understand attitudes, beliefs, and behaviors, so they can respond with confidence to the complex challenges of the global marketplace. Our capabilities include:

• Qualitative telephone research
• Quantitative telephone research
• Mail surveys
• Executive interviews
• Consumer list brokerage
• Business list brokerage
• Inbound & outbound teleservices

With headquarters in Conway, Arkansas, Olympia has grown to 96 computer assisted telephone interviewing (CATI) stations.

The location of our contact center makes it possible for us to use the skills and talents of well-trained and well-spoken interviewers, many from the three colleges located in the community.

We work closely with our clients to develop effective decision-support systems that enable them to make
informed choices.

Our research approach is customized to meet the unique needs of each individual client.

Our technology, experienced leadership and our highly trained, quality-conscious interviewers make our telephone data services among the very best.

We pay attention to details and we get your project done - quickly, efficiently, and on time.

Our fielding specialties include:

• Customer Satisfaction
• Ad Awareness
• Value Analysis
• Tracking Studies
• Employee Attitude
• Market Share
• Image Studies
• Customer Retention
• Market Penetration

From our state-of-the-art contact center in Conway, Arkansas, Olympia, Inc. specializes in live telephone interviewing.

Since entering the market research industry in 1992, we've learned that each client's project is unique and deserves special attention.

Supported by strong programming and interviewing teams, our highly-trained project directors steer the course, assuring that every person touching a project internally understands the client's objectives and pays attention to the details critical to that project's success.

Olympia, Inc. is a proud member of the Marketing Research Association.

Olympia maintains a call center with 96 CATI-equipped research stations. Surveys are programmed in-house using Interactive Softworks VoiceNet; interviews can be monitored live, as they happen both visually and via audio links from any remote location.

To ensure that the data we collect is of the highest quality, we maintain an interviewer to supervisor ratio of 8 to 1.

In addition, at any one time 10% of our interviewers are at the executive level.

Cross tabulations and other analyses are carried out by our in-house staff.

Olympia regularly recruits participants for a variety of research activities, including:

• Third-Party Focus Groups
• One-on-One In-Depth Interviews

We are also adept in carrying out many types of research studies and activities, including:

• Attitudinal Studies
• Benchmarking
• Concept Testing
• Forecasting & Trend Research
• Mail Surveys
• Multi-Lingual Interviewing
• Political & Social Polling
• Satisfaction Studies
• Usability Studies