Full Service Research
Research/Project Design
Web-Based Research Services
Data Collection
Focus Group/Qualitative Facilities

Parker Marketing Research is a full service marketing research firm. We offer qualitative, online, and in-person methodologies.

Our focus is in helping Fortune 1000 brands in the areas of New Product Development, Brand Communications Research, and Strategic Research.

Parker helps clients in the areas of New Product Development, Brand Communications Research, and Strategic Research.

One of our proprietary methodologies is PrecisionScan, a quali-quant technique that blends the confidence of quantitative research with the richness of qualitative insights.

Parker's mission is simple:

"To grow our clients' brands"

Parker is a 20 year-old custom marketing research firm working with Fortune 1000 clients.

Parker is a full service research firm. As such, we have wide-ranging capabilities, including:

• Cross Tabulation Creation
• Data Regression Analysis
• ANOVA
• Conjoint Analysis

We can recruit participants for various types of research activities, including:

• Third-Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies

And are experts in the following types of research activities:

• Attitudinal-Studies
• Benchmarking
• Brand Equity Studies
• Concept Testing
• Forecasting
• In-Store Demonstrations
• Mail Surveys
• Multi-Lingual Studies
• New Product Testing
• Omnibus Studies
• Satisfaction
• Segmentation
• Strategic Planning
• Taste Tests
• Usability Studies
• Web-Based Surveys

Parker continues to grow because we play a strategic role in helping them grow their brands.

We are more than research technicians, we are partners with our clients to solve their most important business challenge: How to grow their brands.