|
|
| Primary
Business Activities |
|
 Full
Service Research
Research
Project Design
Research
Analysis
Focus
Groups/Qualitative Facilities
Web
Surveys
Portland
Research Group is a full-service marketing research
consulting firm. The company conceptualizes, designs
and manages all types of marketing research projects
from focus groups to telephone surveys to web
surveys.
|
| Description
of Capabilities |
Full
qualitative research design, moderation, and reporting
services including in-depth interviews, focus
groups, and mini-groups.
|
| Mission
Statement |
|
We
work and partner with organizations seeking a
solid foundation on which to grow and thrive.
And, we're intent on tailoring our research approach
to your goals and budget, rather than selling
you frills you don't need.
|
| Company
History |
|
The
company was established in Portland, ME in April
of 2000. Since then, we’ve completed over
235 studies for over 50 organizations in both
the public and private sector. Our clients have
included business and consumer focused organizations
in Maine, the US, Europe, Australia, and Japan.
|
| Call
Center Capabilities |
|
We
do not have an in-house call center, however,
we do program all CATI surveys in-house.
Interviews
can be monitored and listened to from a remote
location via our audio linking technology.
We
employ highly trained interviewers for our telephone
survey projects; at any one time approximately
25% of them are at the executive level.
|
| Data
Analysis |
|
We
are experienced in all forms of data analysis
with particular expertise in regression/ multiple
regression, factor analysis, cluster analysis,
conjoint analysis, and CHAID.
All
cross-tabs are created in-house using Wincross.
|
| Recruitment
Activities |
|
We
recruit participants for the following activities:
- Third
Party Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Central
Location Studies
|
| Recruitment
Activities |
|
We
also engage in the following research studies
and related activities:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity & Related Studies
- Concept
Testing
- Design
& Host Web Surveys
- Mail
Surveys
- Multi
Lingual Interviewing
- New
Product Testing
- Political
& Social Polling
- Satisfaction
Studies
- Segmentation
- Strategic
Planning
- Test
Markets
|
