custom marketing research, working with clients
to develop studies to answer their crucial marketing
include focus groups, in-person and telephone in-depth
interviews and surveys that use telephone, Web,
mall-intercept and direct mail.
in-house respondent recruiting whenever efficient.
addition to developing a research plan and executing
studies, we provide a written analysis at the
end of each study.
work across a broad mix of categories and serve
both corporate clients and their advertising and
public relations partners.
and Healthcare Facilities
provide our clients with focused analyses and real-world
recommendations, through our innovative custom research
objective is to be their valued partner
helping them find ways to meet their marketing
goals in both current and prospective markets.
And as a partner, we understand the importance
of budgetary concerns, providing cost efficiencies
Research Services was founded in 1992, and has
served many corporate-side marketers and their
Pranses, our president and founder, led many strategic
marketing, advertising and new business efforts
during his tenure at Young & Rubicam Advertising,
where he was a Vice President and Account Supervisor.
Terry was on the marketing team at Hertz Corporation.
holds a B.S. from the Wharton School, University
of Pennsylvania, and an M.B.A., with emphasis
on Marketing and Consumer Behavior, from Fisher
College at Ohio State University.
have benefited from our network of marketing and
communications colleagues, as well as affiliations
with such organizations as BMA, IACP, the AdClub
of NJ and the Wharton Club of NY.
smaller custom surveys (n < 200), we can utilize
our own staff of executive-level interviewers.
larger samples, rather than maintaining a large
Central Telephone Facility, we partner with reputable
Telephone Centers. Pranses Research Services works
with our clients to develop the survey instrument,
then utilize the Center for fieldwork.
only use Telephone Centers with expertise in the
specific subject matter, and who have equipment
that enables us and/or our clients to remotely
monitor telephone interviews as they happen.
also outsource coding and tabulations.
QRCA (Qualitative Research Consultants Association),
we are able to secure focus group facilities across
work with a number of outside focus group facilities,
and mall intercept facilities, and select venues
that best fit the clients' prospect base and their
needs to attend and observe.
employ experienced staff to handle such projects,
and Panel Services
Research recruits participants for:
surveys, particularly if the client has a customer
or prospect database.
addition, Pranses Research employs mystery shoppers
and engages in other research activities, including:
Equity & Related Studies
of our work, whether in focus groups, one-on-ones
or surveys, includes evaluation of the following:
New Product Ideas
Taste Tests & In-Home Use
Design & Content