Full Service Research
Research/Project Design
Moderator Services
Research Analysis
Research Service Provider

We design custom marketing research, working with clients to develop studies to answer their crucial marketing questions.

Our tools include focus groups, in-person and telephone in-depth interviews and surveys that use telephone, Web, mall-intercept and direct mail.

We use in-house respondent recruiting whenever efficient.

In addition to developing a research plan and executing studies, we provide a written analysis at the end of each study.

We work across a broad mix of categories and serve both corporate clients and their advertising and public relations partners.

Key categories include:

• Food and Beverage
• Business-to-Business
• Non-Profit Organizations
• Eldercare and Healthcare Facilities

Our objective is to be their valued partner — helping them find ways to meet their marketing goals in both current and prospective markets. And as a partner, we understand the importance of budgetary concerns, providing cost efficiencies whenever possible.

Pranses Research Services was founded in 1992, and has served many corporate-side marketers and their advertising agencies.

Terry Pranses, our president and founder, led many strategic marketing, advertising and new business efforts during his tenure at Young & Rubicam Advertising, where he was a Vice President and Account Supervisor.

Previously Terry was on the marketing team at Hertz Corporation.

Terry holds a B.S. from the Wharton School, University of Pennsylvania, and an M.B.A., with emphasis on Marketing and Consumer Behavior, from Fisher College at Ohio State University.

We have benefited from our network of marketing and communications colleagues, as well as affiliations with such organizations as BMA, IACP, the AdClub of NJ and the Wharton Club of NY.

For smaller custom surveys (n < 200), we can utilize our own staff of executive-level interviewers.

For larger samples, rather than maintaining a large Central Telephone Facility, we partner with reputable Telephone Centers. Pranses Research Services works with our clients to develop the survey instrument, then utilize the Center for fieldwork.

We only use Telephone Centers with expertise in the specific subject matter, and who have equipment that enables us and/or our clients to remotely monitor telephone interviews as they happen.

We also outsource coding and tabulations.

Through QRCA (Qualitative Research Consultants Association), we are able to secure focus group facilities across the U.S.

We work with a number of outside focus group facilities, and mall intercept facilities, and select venues that best fit the clients' prospect base and their needs to attend and observe.

We employ experienced staff to handle such projects, including:

• Focus Group Moderators
• In-Depth Interviewers

Pranses Research recruits participants for:

• Focus Groups
• One-on-One In-Depth Interviews
• Telephone Interviews
• Other surveys, particularly if the client has a customer or prospect database.

In addition, Pranses Research employs mystery shoppers and engages in other research activities, including:

• Benchmarking
• Brand Equity & Related Studies
• Satisfaction Studies
• Concept Testing
• Secondary Research
• Segmentation
• Strategic Planning
• Mail Surveys
• New Product Testing
• Usability Studies

Much of our work, whether in focus groups, one-on-ones or surveys, includes evaluation of the following:

• Advertising
• Concept/Positioning Options
• New Product Ideas
• Packaging/Shelf Displays
• Product Names/Logos
• Taste Tests & In-Home Use
• Website Design & Content