Full Service Research
Research Analysis
Web Surveys
Focus Groups/Qualitative Facilities
Field Management Services

Profile Marketing Research maintains a call center equipped with 40 CATI-equipped call stations. Other information:

• Sawtooth CI3, programming in-house
• Staff interviewers
• Multi-lingual capabilities - Spanish and Creole
• Remote monitoring
• Web based reporting (client provided link, data available end of given interviewing shift) - PMR can configure reports and/or clients can configure reports including banners/filters

We currently conduct a wide variety of perception and transaction based tracking studies as well as ad hoc studies, simple-complex in terms of sampling and timelines.

Profile Marketing Research conducts many studies that require simple analysis (crosstabs against key segments and/or specific measured periods).

In addition, Profile Marketing Research conducts many other studies that entail more complex analysis (with or without additional statistical applications) on an interative basis (‘digging deeper’).

Profile Marketing Research also conducts many studies that require complex statistical analysis. Project Team staff members work together to go through multiple iteration thought processes to come up with ‘best’ solutions.

Statistical tools utilized include:

• chaid
• cluster analysis
• discriminant analysis
• factor analysis
• logistic and multiple regression
• perceptual mapping
• partial least squares
• structural equation modeling.
  

All data processing and tabular report programming done in house. Project Team review process for open end coding.

Tabular reports are generated using UNCLE which allows for complex weighting schematics and statistical testing of significant differences, multiple levels of confidence.

Profile Marketing Research conducts qualitative studies on a regular basis.

Exploratory and assessment related
Focus groups (traditional in person and via telephone conference) and IDIs (in person and via telephone).

In many cases, the qualitative work is a phase I which provides the hypotheses for phase II quantification.

Unique approaches include ideation, role playing, team creative exercises.
In depth content analysis is always integral to study learnings.

Profile Marketing Research maintains a focus group facility with the following specs:

We also maintain a large-scale testing and interviewing facility equipped with:

• PCs
• One-Way Mirror
• Recording Equipment

Profile Marketing Research recruits participants for the following research purposes:

• In-House Focus Groups
• Third Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies

We also maintain a proprietary research panel. Specs are below: