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Contact Information

4020 S. 57th Avenue
Suite 101
Lake Worth, FL 33463

Main Tel: 561-965-8300
Toll Free: 800-940-1600
Fax: 561-968-7138

Judy A. Hoffman
Tel: 561-965-8300 x304

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Primary Business Activities

Full Service Research
Research Analysis
Web Surveys
Focus Groups/Qualitative Facilities
Field Management Services

Central Call Center

Profile Marketing Research maintains a call center equipped with 40 CATI-equipped call stations. Other information:

  • Sawtooth CI3, programming in-house
  • Staff interviewers
  • Multi-lingual capabilities - Spanish and Creole
  • Remote monitoring
  • Web based reporting (client provided link, data available end of given interviewing shift) - PMR can configure reports and/or clients can configure reports including banners/filters

We currently conduct a wide variety of perception and transaction based tracking studies as well as ad hoc studies, simple-complex in terms of sampling and timelines.

Data Analysis

Profile Marketing Research conducts many studies that require simple analysis (crosstabs against key segments and/or specific measured periods).

In addition, Profile Marketing Research conducts many other studies that entail more complex analysis (with or without additional statistical applications) on an interative basis (‘digging deeper’).

Profile Marketing Research also conducts many studies that require complex statistical analysis. Project Team staff members work together to go through multiple iteration thought processes to come up with ‘best’ solutions.

Statistical tools utilized include:

  • chaid
  • cluster analysis
  • discriminant analysis
  • factor analysis
  • logistic and multiple regression
  • perceptual mapping
  • partial least squares
  • structural equation modeling.

All data processing and tabular report programming done in house. Project Team review process for open end coding.

Tabular reports are generated using UNCLE which allows for complex weighting schematics and statistical testing of significant differences, multiple levels of confidence.

Qualitative Research

Profile Marketing Research conducts qualitative studies on a regular basis.

Exploratory and assessment related
Focus groups (traditional in person and via telephone conference) and IDIs (in person and via telephone).

In many cases, the qualitative work is a phase I which provides the hypotheses for phase II quantification.

Unique approaches include ideation, role playing, team creative exercises.
In depth content analysis is always integral to study learnings.

Focus Group Facilities

Profile Marketing Research maintains a focus group facility with the following specs:

15x20 feet
16 viewing seats
Recording Media
VHS Tape
Audio Cassette
Audio CD
In-Depth Interviewers

We also maintain a large-scale testing and interviewing facility equipped with:

  • PCs
  • One-Way Mirror
  • Recording Equipment
Recruiting and Panel Services

Profile Marketing Research recruits participants for the following research purposes:

  • In-House Focus Groups
  • Third Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Business Panels
  • Central Location Studies

We also maintain a proprietary research panel. Specs are below:

Size (n)
Recruitment Method
& Business
PowerPoint Presentation

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