Marketing Research conducts many studies that
require simple analysis (crosstabs against key
segments and/or specific measured periods).
addition, Profile Marketing Research conducts
many other studies that entail more complex analysis
(with or without additional statistical applications)
on an interative basis (digging deeper).
Marketing Research also conducts many studies
that require complex statistical analysis. Project
Team staff members work together to go through
multiple iteration thought processes to come up
with best solutions.
tools utilized include:
logistic and multiple regression
partial least squares
data processing and tabular report programming
done in house. Project Team review process for
open end coding.
reports are generated using UNCLE which allows
for complex weighting schematics and statistical
testing of significant differences, multiple levels