Full Service Research
Moderator Services
Data Collection & Processing
Web-Based Research Services
Research Analysis

The SIL Group are a full service global marketing research consulting firm.

Through our international network of local affiliates, we offer a full range of marketing research and consulting services for clients and their agencies worldwide.

Founded in 1983 and based in the Miami area, we work in all major markets throughout the Americas, Europe, and Asia. We combine global reach with local expertise to help our clients turn data into actionable knowledge.

Our professional staff are members of leading international professional organizations. We have published and presented on subjects ranging from international research methodologies to case histories on sector-specific marketing.

We are multilingual and multinational, with an orientation towards value-added customer service. Your representative is a senior manager, and serves as your primary point of contact from proposal through presentation.

Global CATI center, data processing and analysis, web-based qualitative and quantitative services.

We specialize in international research (both outside the USA for US-based clients and within the Americas for European and Asian clients).

Emphasis on B2B, industrial, and upmarket consumer.

Also Hispanic division for US-Hispanic market research.

Business Philosophy: Client Value

Our staff are guided by two perspectives on our role:

• Our business is to enhance the effectiveness and value of the client's business.

• The value of the services we provide must exceed their cost.

We do this by maintaining high professional skills and standards, and by adhering to the strict ethical guidelines of our professional organizations.

Our business is not only to provide data and information, but to also assist our clients in understanding and applying same, such that new knowledge can lead to effective action in the marketplace.

We maintain a call center equipped with 75 CATI interviewing stations; telephone surveys are deployed on Voxco platform (programmed and maintained in-house).

To ensure that quality data is collected, we employ 1 supervisor for every 10 interviewers. In addition, our clients can monitor interviews (by "listening in"), live as they happen, from remote locations.

As a further method of ensuring quality data collection, at any one time at least 33% of our interviewers are at the executive level.

Note: we use Predictive dialing.

Cross tabulations are creating in-house using custom software packages.

We are experienced with a variety of analytical methods, including:

• ANOVA
• Conjoint
• Regression

The SIL Group maintains a large-scale testing and interviewing facility.

The facility can comfortable accommodate 100 people and is equipped with:

• PCs
• On-Way Mirror
• Test Kitchen
• Recording Equipment

The SIL Group regularly recruits participants for a variety of research projects, including:

• In-House Focus Groups
• Third Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies
  

We can also conduct:

• Mystery shops
• In-store demos
• Taste tests
• Door-to-door interviews
• Intercept interviews
  

In addition, we are experts in the development and deployment of web surveys and are experienced with other research activities, including:

• Attitudinal Studies
• Benchmarking
• Brand Equity & Related Studies
• Concept Testing
• Data Entry
• Forecasting & Trend Research
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing
• Omnibus Studies
• Political & Social Polling
• Satisfaction Studies
• Secondary Research
• Segmentation
• Strategic Planning
• Syndicated Studies
• Test Markets
• Usability Studies

The SIL Group have over 20 years of experience in a broad range of consumer, business, and industrial product and service categories, including: