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Contact Information

3600 Cerrillos Road, Suite 107
Santa Fe, NM 87507
United States

Location: Headquarters

Main Tel: 505-989-8500
Toll Free: 800-989-9275

Bruce Poster, President

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Primary Business Activities

Full Service Research
Moderator Services
Data Collection and Processing
Research Analysis
Web Surveys

Southwest Planning & Marketing conducts full-scale market studies, prepares business plans and engages in strategic planning.

Description of Capabilities & Specialties

Quantitative and qualitative research and strategy development.

Southwest Planning & Marketing Specializes in:

  • Research with the following consumer groups:
    • Native Americans
    • Hispanics
  • Research in the following areas:
    • Tourism
    • Real Estate
    • Community Planning
    • Economic Development
Note: a sampling of the types of clients Southwest Planning & Marketing has worked with in the past can be seen along the right side of this page.
Description of Mission Statement

To provide high quality research and interpretation as a basis for decision making.

Company History

The consulting firm of Southwest Planning & Marketing (SWPM) has provided a wide scope of professional services to businesses, tribes, and government agencies since its establishment in Santa Fe in 1977.

Central Telephone Calling Facility

Southwest Planning & Marketing has a call center with 10 call stations.

Note: call stations are not equipped with Computer Assisted Telephone Interviewing (CATI) software.

Telephone interviews can be monitored on-site (monitors can listen to the live telephone interview as it happens).

Our interviewer to supervisor ratio is 1 to 5.

We employ executive level interviewers (at any one time, 20% of our interviewers are at the executive level).

We do not use predictive or autodialers.

Data Analysis

All cross tabulations/data tables are created in-house.

Software & Techniques

  • SPSS
  • Systat
  • Regression
  • Conjoint
Focus Group Facilities

Southwest Planning & Marketing maintains a focus group facility located in an office building. The dimensions of the facility are given below.

(in feet)
Viewing Seats

Note: people can view focus groups via television.

Available Recording Media

  • VHS
  • Audio

We also employ:

  • Focus Group Moderators
  • In-Depth Interviewers.

More about the Focus Group Facility
Convenient location near shopping mall and hotels; good access to Santa Fe and Albuquerque airports.

Recruiting and Panel Services

Southwest Planning & Marketing recruits for:

  • In-house focus groups
  • Third party focus groups
  • One-on-one in-depth interviews
  • Consumer panels
  • Business panels
  • Mock Trials
Other Services

Southwest Planning & Marketing also conducts:

  • Mystery Shopping
  • In-Store Demos
  • Taste Tests
  • Door-to-Door Interviews
  • Intercept Interviews
Other Information

We also design and host web-based surveys using the following software:

  • FrontPage with JavaScript
  • HTML (custom programming)

We also engage in the following research studies and related activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity
  • Data Entry
  • Forecasting & Trends Research
  • Mail Surveys
  • Multi-Lingual Interviewing
  • Political & Social Polling
  • Satisfaction Studies
  • Secondary Research
  • Segmentation
  • Strategic Planning

Southwest Planning & Marketing provides timely, high quality reports with attractive graphics and recommendations that can assist in decision making.

Facility Photos

Facility photos currently unavailable


Convention Bureaus
Visitor Bureaus
Real Estate Developers
Government Agencies
Financial Institutions
Educational Institutions
Indian Tribes

Job Opportunities


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