|
|
| Primary
Business Activities |
|
 Full
Service Research
Moderator
Services
Data
Collection and Processing
Research
Analysis
Web
Surveys
Southwest
Planning & Marketing conducts full-scale market
studies, prepares business plans and engages in
strategic planning.
|
| Description
of Capabilities & Specialties |
Quantitative
and qualitative research and strategy development.
Southwest
Planning & Marketing Specializes in:
- Research
with the following consumer groups:
- Native
Americans
-
Hispanics
- Research
in the following areas:
-
Tourism
- Real
Estate
- Community
Planning
- Economic
Development
Note:
a sampling of the types of clients Southwest Planning
& Marketing has worked with in the past can
be seen along the right side of this page. |
| Description
of Mission Statement |
|
To
provide high quality research and interpretation
as a basis for decision making.
|
| Company
History |
|
The
consulting firm of Southwest Planning & Marketing
(SWPM) has provided a wide scope of professional
services to businesses, tribes, and government
agencies since its establishment in Santa Fe in
1977.
|
| Central
Telephone Calling Facility |
|
Southwest
Planning & Marketing has a call center with
10 call stations.
Note:
call stations are not equipped with Computer Assisted
Telephone Interviewing (CATI) software.
Telephone
interviews can be monitored on-site (monitors
can listen to the live telephone interview as
it happens).
Our
interviewer to supervisor ratio is 1 to 5.
We
employ executive level interviewers (at any one
time, 20% of our interviewers are at the executive
level).
We do
not use predictive or autodialers.
|
| Data
Analysis |
|
All
cross tabulations/data tables are created in-house.
Software
& Techniques
- SPSS
- Systat
- Regression
-
ANOVA
-
Conjoint
|
| Focus
Group Facilities |
|
Southwest
Planning & Marketing maintains a focus group
facility located in an office building. The dimensions
of the facility are given below.
|
Facility
|
Dimensions
(in feet)
|
Viewing
Seats
|
|
One
|
10x16
|
6
|
Note:
people can view focus groups via television.
Available
Recording Media
We
also employ:
-
Focus Group Moderators
- In-Depth
Interviewers.
More
about the Focus Group Facility
Convenient location near shopping mall and hotels;
good access to Santa Fe and Albuquerque airports.
|
| Recruiting
and Panel Services |
|
Southwest
Planning & Marketing recruits for:
- In-house
focus groups
- Third
party focus groups
- One-on-one
in-depth interviews
- Consumer
panels
- Business
panels
- Mock
Trials
|
| Other
Services |
|
Southwest
Planning & Marketing also conducts:
- Mystery
Shopping
- In-Store
Demos
- Taste
Tests
- Door-to-Door
Interviews
- Intercept
Interviews
|
| Other
Information |
|
We
also design and host web-based surveys using the
following software:
- FrontPage
with JavaScript
- HTML
(custom programming)
We
also engage in the following research studies
and related activities:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity
- Data
Entry
- Forecasting
& Trends Research
- Mail
Surveys
- Multi-Lingual
Interviewing
- Political
& Social Polling
- Satisfaction
Studies
- Secondary
Research
- Segmentation
- Strategic
Planning
Southwest
Planning & Marketing provides timely, high
quality reports with attractive graphics and recommendations
that can assist in decision making.
|
