Schulman, Ronca, & Bucuvalas Inc. (SRBI)
Full Service Research
Data Collection & Processing
Research Service Provider
SRBI is a full service market research firm with data collection capabilities spanning the entire spectrum of market research and research methodologies, including:
- Telephone (360 CATI Stations)
We have phone centers and offices throughout the United States inclusive of the following locations:
- Fort Myers, FL
- West Long Brand, NJ
- Huntington, WV
- New York City (Head Quarters)
- Washington DC
- Scottsdale, AZ
- Erlanger, KY
We specialize in many areas of research, including:
- Advertising/Ad Tracking
- Audience Surveys
- Brand Equity/Brand Management Studies
- Customer Loyalty/Client Satisfaction
- Financial Services
- Health Care
- Internet Research
- Public Policy
- Research for Academic and University clients
- Segmentation Studies
Open new doors of opportunity for our clients through strategic perspectives and state of the art resources.
The firm was founded in 1981 with the explicit purpose of combining advanced analytic capabilities with in-house control to ensure high quality, timely and actionable research.
SRBI is a member of CASRO.
Please visit www.srbi.com for further information.
|Central Telephone Center/Call Center
SRBI maintains call centers throughout the United States with a combined capacity of 360 CATI-equipped (SPSS QUANCEPT) call center stations.
CATI surveys are programmed by our experienced in-house staff.
We maintain a supervisor to interviewer ratio of 1 to 8. At any one time, approximately 15% of our interviewers are at the "executive" level.
Clients may monitor telephone interviews on-site as well as remotely, both visually and via audio links.
SRBI uses predictive dialing.
SRBI is highly experienced with many data analysis techniques, including:
We create all cross-tabulations in-house using SPSS QUANTUM and WINCROSS software.
Note: the above is not an exhaustive list of SRBI's analytical capabilities.
|Recruiting & Panel Services
SRBI regularly recruits participants for many types of research purposes, including:
- In-House Focus Groups
- One-on-One In-Depth Interviews
- Consumer Panels
- Business Panels
- Central Location Studies
SRBI regularly engages in many types of research activities, including, but not limited to:
- Attitudinal Studies
- Brand Equity & Related Studies
- Concept Testing
- Mail Surveys
- Multi-Lingual Interviewing
- Omnibus Studies
- Political & Social Polling
- Satisfaction Studies
- Secondary Research
- Strategic Planning
- Test Markets
- Usability Studies
- Web-Bases Surveys (software: SPSS MR)