|
Schulman, Ronca, & Bucuvalas Inc. (SRBI) |
| Primary
Business Activities |
|
 Full Service Research
Data Collection & Processing
Web Surveys
Research Service Provider
|
| Capabilities |
SRBI is a full service market research firm with data collection capabilities spanning the entire spectrum of market research and research methodologies, including:
- Telephone (360 CATI Stations)
- Web
- IVR
- Mail
- In-Person
|
| Facilities |
We have phone centers and offices throughout the United States inclusive of the following locations:
- Fort Myers, FL
- West Long Brand, NJ
- Huntington, WV
- New York City (Head Quarters)
- Washington DC
- Scottsdale, AZ
- Erlanger, KY
|
| Specialties |
|
We specialize in many areas of research, including:
- Advertising/Ad Tracking
- Audience Surveys
- Brand Equity/Brand Management Studies
- Customer Loyalty/Client Satisfaction
- Financial Services
- Health Care
- Internet Research
- Public Policy
- Research for Academic and University clients
- Segmentation Studies
|
| Mission
Statement |
Open new doors of opportunity for our clients through strategic perspectives and state of the art resources. |
| Company
History |
The firm was founded in 1981 with the explicit purpose of combining advanced analytic capabilities with in-house control to ensure high quality, timely and actionable research.
SRBI is a member of CASRO.
Please visit www.srbi.com for further information. |
| Central Telephone Center/Call Center |
SRBI maintains call centers throughout the United States with a combined capacity of 360 CATI-equipped (SPSS QUANCEPT) call center stations.
CATI surveys are programmed by our experienced in-house staff.
We maintain a supervisor to interviewer ratio of 1 to 8. At any one time, approximately 15% of our interviewers are at the "executive" level.
Clients may monitor telephone interviews on-site as well as remotely, both visually and via audio links.
SRBI uses predictive dialing. |
| Data Analysis |
SRBI is highly experienced with many data analysis techniques, including:
- Regression
- ANOVA
- Conjoint
We create all cross-tabulations in-house using SPSS QUANTUM and WINCROSS software.
Note: the above is not an exhaustive list of SRBI's analytical capabilities. |
| Recruiting & Panel Services |
SRBI regularly recruits participants for many types of research purposes, including:
- In-House Focus Groups
- One-on-One In-Depth Interviews
- Consumer Panels
- Business Panels
- Central Location Studies
|
| Other Information |
|
SRBI regularly engages in many types of research activities, including, but not limited to:
- Attitudinal Studies
- Benchmarking
- Brand Equity & Related Studies
- Concept Testing
- Mail Surveys
- Multi-Lingual Interviewing
- Omnibus Studies
- Political & Social Polling
- Satisfaction Studies
- Secondary Research
- Strategic Planning
- Test Markets
- Usability Studies
- Web-Bases Surveys (software: SPSS MR)
|