Data Collection & Processing
Research Analysis
Research/Project Design
Web Surveys
Web-Based Research Services

Other activities include: market feasibility studies, customer satisfaction surveys, competitor analysis, industry and market surveys, image and awareness surveys, new product research.

SPG specializes in acquiring information from the market place including customer feedback, competitive intelligence and assessment of new business opportunities. Once acquired, SPG has the unique ability to "translate" the information into clear and concise conclusions.

• Customer satisfaction surveys including the calculation of Net Promoter Scores for predicting growth in revenue and profit.

• Market surveys for understanding perceived gaps in your products and services vs. competitors.

• Market feasibility studies for assessing the marketability of a product or project.

"Positioning businesses for exceptional strategic performance."

SPG is also experienced recruiting participants for a variety of research purpoes, including third-party focus groups and one-on-one in-depth interviews.

SPG also conducts other research activities for a variety of clients, including:

• Attitudinal Studies
• Benchmarking
• Forecasting & Trend Research
• Mail Surveys
• New Product Testing
• Satisfaction Studies
• Secondary Research
• Strategic Planning
• Usability Studies
• Web-Based Surveys

SPG specializes in executive level surveys. Each of our telephone interviewers has a minimum of 10 years experience in telephone surveys. They are very professional and are very successful in getting through to the "hard-to-reach" executive. This is especially important if you have a small sample size (100 or less) and need to obtain a high percentage of responses in order to achieve a 95% level of confidence in the results.

Since we have been conducting customer surveys since 1991, we have developed an extensive database of results. This is very useful for benchmarking results against other companies throughout the US. Our database, referred to as the SPG 100, contains survey results of the 100 most recent companies for which we have conducted customer surveys.

Since 2004, we have incorporated the Net Promoter Score (NPS) into our customer surveys. Based on research conducted by Bain Associates and appearing in the Harvard Business Review, the NPS has been developed to correlate very closely to the growth prospects of a company. This has proven to be a very good indicator for predicting company growth.

We have an onsite staff of programmers to custom design online surveys and load to SPG's secure website. In addition, we have an affiliation with a company that has developed a consumer panel and business panel consisting of 2 million and 1 million panelists respectively. By accessing these panelists we can provide results from online surveys in a very timely manner.