Full Service Research
Focus Groups/Qualitative Research
Research Project Design
Moderator Services
Research Analysis

Strategic Surveys is a full scale market research firm, specializing in developing client-centered quantitative & qualitative data collection programs.

Strategic Surveys telephone survey research center
contains forty-five interviewing stations equipped with the latest in data collection software. Our focus group facilities contain a private client viewing lounge with one-way mirror, and multiple video and audio recording capabilities.

Our firm specializes in designing comprehensive research programs using the following data collection methods:

• Telephone Surveys
• Online Surveys
• Mail Surveys
• Intercept Surveys
• Focus Groups

Strategic Surveys is a subsidiary of Strategic Solutions. Strategic Solutions has been providing market research and consulting services for leading public, private and non-profit clients for more
than a decade.

Strategic Surveys maintains a 45-station, CATI-equipped (MrInterview) telephone center used for data collection activities.

To ensure quality data collection, we design and program all surveys in-house and maintain an interviewer to supervisor ratio of 1 to 15.

To further promote quality data collection, at any one time 50% of the interviewers working on our clients' projects are at the executive level. As an added layer of quality assurance, interviews can be monitored live, as they happen.

Note: This call center facility uses Predictive Dialing.

Our staff is highly experienced in all forms of data analysis including:

• Univariate
• Ancova
• Anova
• Correlation
• Regression
• Multivariate
• E.F.A.
• Mancova
• Manova
• Multiple Regression
• Non-Parametric
• Chi-square
• Cronbach’s Alpha
• Crosstabs
• Effect Sizes (primarily Cohen’s)
• Logistic Regression
• Test-Retest
• Wilcoxon Mann-Whitney

Focus Group Facility Resources:

• VHS Tapes
• DVD Recording
• Audio Cassettes
• Fully-Equipped Test Kitchen
• Focus Group Moderators
• In-Depth Interviewers

Strategic Surveys focus group facilities allow for private client viewing, real time transcription and multiple audio and video recording options.

Large-Scale Testing/Interviewing Facility Resources:

• Recording Equipment (full-range)
• Fully-Equipped Test Kitchen
• One Way Mirror

Strategic Surveys regularly recruits participants for a variety of research activities, including:

• In-House Focus Groups
• Third-Party Focus Groups
• One-on-One In-Depth Interviews
• Consumer Panels
• Business Panels
• Central Location Studies

Strategic Surveys is fully capable of handling a variety of market research projects and activities, including:

• Attitudinal Studies
• Benchmarking
• Concept Testing
• Data Entry
• Intercepts Interviews
• Mail Surveys
• New Product Testing
• Omnibus Studies
• Online Surveys
• Political & Social Polling
• Satisfaction Studies
• Secondary Research
• Segmentation
• Usability Studies

Strategic Surveys is located in the heart of the thriving Las Vegas Valley. Our unmatched knowledge of the Las Vegas market puts us in a position to assist with real estate development, consumer tourism, public policy, and industry specific market research program development.

Approximately 40 million people visit Las Vegas every year, giving our clients direct access to a
truly global supply of potential research participants.

Our clients range from leading public entities involved with transportation, planning, public health initiatives, disaster preparedness and community development assessment to fortune 500 companies involved with real estate development, gaming and tourism, and hospitality and leisure services.