Research Analysis
Research Project Design
Full Service Research
Focus Groups
Data Processing

Surveys & Forecasts, LLC is a full-service strategic marketing research firm founded in 1994 by Robert Walker, and is based in Fairfield, CT.

The underlying premise of the firm was that few marketing research firms were able to deliver research learning in a clear manner with specific implications for strategic and tactical marketing action.

Using a disciplined, consistent approach, S&F's client base has steadily expanded to include leaders in financial services, telecommunications, packaged goods, OTC & Rx health care, and e-commerce.

We have extensive research capabilities, including expertise in:

• Qualitative and quantitative market structure/attitudinal segmentation research
• Habits & practices research
• Positioning & communications research
• Concept/product screening/testing
• Continuous and multi-wave attitudinal tracking
• Customer satisfaction/loyalty research
• Multi-variate analysis of existing data sets (both primary and secondary data sources)

The company's success has been built upon:

1. Having the utmost respect for the voice of the consumer.
2. Obtaining precise insight into the marketing decisions faced by the client.
3. Driving the client's information needs into all aspects of research design.
4. Using superior analytic and interpretative skills to drive business success.

The company is noted for strengths in exploratory market assessment studies, attitudinal research, customer satisfaction, brand positioning, and communications research.

Surveys & Forecasts, LLC is a full-service strategic marketing research firm founded in 1994 by Robert Walker, and is based in Fairfield, CT.

The underlying premise of the firm was that few marketing research firms were able to deliver research learning in a clear manner with specific implications for strategic and tactical marketing action.

Using a disciplined, consistent approach, S&F's client base has steadily expanded to include leaders in financial services, telecommunications, packaged goods, OTC & Rx health care, and e-commerce.

We conduct all data analysis, including cross-tab creation, in-house; some analyses are outsourced.

Cross-tabs are created using Wincross and SPSS software packages.

We are experts in various types of data analysis techniques, including:

Correlation/regression - to identify drivers of brand performance.

Discriminant Analysis - for group assignment and scoring.

Factor Analysis - to uncover underlying themes in attribute importance.

Cluster Analysis - attitudinal or benefit segmentation.

Conjoint/trade-off analysis - to identify discrete or linear combinations of variables that most impact preference.

Correspondence/perceptual mapping - to show brand positions relative to attribute ratings.

Derived importance analysis - stated vs. predictive analysis.

Standard quadrant/gap analyses - brand performance relative to stated importance.

Surveys & Forecasts designs and hosts web-based surveys - deployed using zTelligence and Zoomerang software packages - and also engages in other research activities, including:

• Attitudinal Studies
• Benchmarking
• Political & Social Polling
• Brand Equity & Related Studies
• Satisfaction Studies
• Concept Testing
• Secondary Research
• Segmentation
• Forecasting & Trend Research
• Strategic Planning
• Mail Surveys
• Test Markets
• New Product Testing
• Usability Studies

S&F can develop research programs built around your company's specific business decision-making needs, and even act as your firm's in-house research department.

Customized programs can be developed using both primary (proprietary) and secondary research tools, syndicated data services, and company data.

Combination methodologies can also be employed to achieve the desired level of granularity.