|
The
Matrix Group, Inc.
|
| Primary
Business Activities |
|
 Full
Service Research
Focus
Groups/Qualitative Facilities
Data
Collection & Processing
Field
Management Services
Research/Project
Design
|
| Description
of Capabilities |
|
Our
scope of qualitative services include:
- Focus
group recruiting
- Recruiting
for one-on-one interviews
- Observational
research
- Executive
and in-depth interviewing
- Product
testing
- Focus
group moderating
|
| Description
of Facilities |
|
The
Matrix Group's Focus Group Center offers a large
focus group discussion room with modular furnishings.
A truly flexible and multi-purpose meeting place,
this room will accommodate various sizes and types
of sessions from mini-groups to large groups of
14 to 16 in a traditional focus group setting.
This
620 square foot room will also seat as many as
35 in a classroom or auditorium arrangement.
The
room is equipped with:
- Stationary
video and dual audio-taping
- DVD
recording
- Inconspicuous
ceiling-mounted microphones
- Remote
audio monitoring capability
- High
speed Internet access
- Double-paned
14'x14' one-way mirror
- TV,
VCR, DVD player
Other
features:
- Large
viewing room that seats up to 12-14 observers
comfortably
- Separate
client and respondent entrances
- Separate
client and respondent restrooms
- Client
lounge/work area with Internet access
- Full
Kitchen
- Complete
wheelchair-handicap accessibility, with handicap
parking at the front entrance.
- Ample
front-door parking
- Fax
machine and copy machine for your convenience
|
| Mission
Statement |
| The
Matrix Group's staff of professionals are dedicated
to helping clients understand the dynamics of a
changing world through market research. Our mission
is to provide our clients with customer driven information
to allow for more confident decision making. |
| Company
History |
|
The
Matrix Group, Inc. was founded in 1987 as one
of the first full service market research firms
in Central Kentucky providing quantitative and
qualitative research services.
Since
then, our pledge to provide our clients with accurate,
reliable and usable findings has led to our company's
growth and success.
Our
list of clients includes a wide range of industries
including banks, restaurants, manufacturers, membership
organizations and government. We have a great
deal of experience conducting advertising research
and work closely with many regional as well as
national ad agencies and public relations firms
as their marketing research arm.
The
equine industry is one of our more unique areas
of specialization and we have interviewed and
surveyed thousands of individuals involved in
all aspects of this industry over two decades.
Our
research team is passionately committed to helping
our clients gain a higher level of confidence
in their decision-making.
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| Central
Telephone Facility/Call Center |
|
The
Matrix Group maintains a call center with 12 call
stations, 6 of which are CATI-equipped.
CATI
surveys are programmed in-house using SPSS software
and Custom Design.
Clients
can listen to interviews, live as they happen,
on or off-site.
Our
current supervisor to interviewer ratio is 1 to
8, ensuring that stringent quality control procedures
are adhered to.
We
also employ executive level interviewers who are
highly trained and experienced to deliver high-quality
data for any research project.
|
| Data
Analysis |
| We
create all cross tabulations in-house using Wincross
and SPSS. |
| Focus
Group Facilities |
|
The
Matrix Group maintains two focus group facilities
located in an office building. The dimensions
of the facility are given below.
|
Facility
|
Dimensions
(in feet)
|
Viewing
Seats
|
|
One
|
35x15
|
18
|
|
Two
|
17x13
|
8
|
Available
Recording Media
- VHS
Tape
- DVD
- Audio
Cassette
We
also employ:
- Focus
Group Moderators
- In-Depth
Interviewers.
More
about the Focus Group Facility
Excellent location near I-95 and I-64, just
minutes away from Central Kentucky's largest retail
shopping area, restaurants and lodging. Very professional
and accommodating staff.
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| Recruitment
Activities |
|
We
recruit participants for the following types of
projects:
- In-House
Focus Groups
- Third-Party
Focus Groups
- One-on-One
In-Depth Interviews
- Consumer
Panels
- Central
Location Studies
|
| Recruiting
and Panel Services |
|
We
maintain a proprietary research panel for your
use. Below are the panel's specs:
|
Type
|
Size
(n)
|
Recruitment
Method
|
Incentives
|
|
Consumer
|
8,000
|
Multiple
|
Yes
|
The
Matrix Group also maintains a facility for large-scale
testing or interviewing that can accommodate 100
interviewees.
|
| Other
Services |
|
In
addition to designing and hosting web-surveys
(deployed using in-house software), we also conduct:
- Mystery
Shopping
- In-Store
Demos
- Taste
Tests
- Intercept
Interviews
- Web
Survey Design and Hosting
and
engage in the following research studies and related
activities:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity & Related Studies
- Concept
Testing
- Data
Entry
- Forecasting
& Trend Research
- Mail
Surveys
- New
Product Development
- Political
& Social Polling
- Satisfaction
Studies
- Strategic
Planning
- Test
Markets
- Usability
Studies (recruiting)
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