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Contact Information

501 Darby Creek Road #25
Lexington, KY 40509

Location: Headquarters

Main Tel: 859-263-8177
Toll Free: 800-558-6941
Fax: 859-263-1223

Martha DeReamer, President
Tel: 859-263-8177 xt. 224

Lauren Wolfrom, Account Cord.
Tel: 859-263-8177 xt. 234

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The Matrix Group, Inc.
Primary Business Activities

Full Service Research
Focus Groups/Qualitative Facilities
Data Collection & Processing
Field Management Services
Research/Project Design

Description of Capabilities

Our scope of qualitative services include:

  • Focus group recruiting
  • Recruiting for one-on-one interviews
  • Observational research
  • Executive and in-depth interviewing
  • Product testing
  • Focus group moderating
Description of Facilities

The Matrix Group's Focus Group Center offers a large focus group discussion room with modular furnishings. A truly flexible and multi-purpose meeting place, this room will accommodate various sizes and types of sessions from mini-groups to large groups of 14 to 16 in a traditional focus group setting.

This 620 square foot room will also seat as many as 35 in a classroom or auditorium arrangement.

The room is equipped with:

  • Stationary video and dual audio-taping
  • DVD recording
  • Inconspicuous ceiling-mounted microphones
  • Remote audio monitoring capability
  • High speed Internet access
  • Double-paned 14'x14' one-way mirror
  • TV, VCR, DVD player

Other features:

  • Large viewing room that seats up to 12-14 observers comfortably
  • Separate client and respondent entrances
  • Separate client and respondent restrooms
  • Client lounge/work area with Internet access
  • Full Kitchen
  • Complete wheelchair-handicap accessibility, with handicap parking at the front entrance.
  • Ample front-door parking
  • Fax machine and copy machine for your convenience
Mission Statement
The Matrix Group's staff of professionals are dedicated to helping clients understand the dynamics of a changing world through market research. Our mission is to provide our clients with customer driven information to allow for more confident decision making.
Company History

The Matrix Group, Inc. was founded in 1987 as one of the first full service market research firms in Central Kentucky providing quantitative and qualitative research services.

Since then, our pledge to provide our clients with accurate, reliable and usable findings has led to our company's growth and success.

Our list of clients includes a wide range of industries including banks, restaurants, manufacturers, membership organizations and government. We have a great deal of experience conducting advertising research and work closely with many regional as well as national ad agencies and public relations firms as their marketing research arm.

The equine industry is one of our more unique areas of specialization and we have interviewed and surveyed thousands of individuals involved in all aspects of this industry over two decades.

Our research team is passionately committed to helping our clients gain a higher level of confidence in their decision-making.

Central Telephone Facility/Call Center

The Matrix Group maintains a call center with 12 call stations, 6 of which are CATI-equipped.

CATI surveys are programmed in-house using SPSS software and Custom Design.

Clients can listen to interviews, live as they happen, on or off-site.

Our current supervisor to interviewer ratio is 1 to 8, ensuring that stringent quality control procedures are adhered to.

We also employ executive level interviewers who are highly trained and experienced to deliver high-quality data for any research project.

Data Analysis
We create all cross tabulations in-house using Wincross and SPSS.
Focus Group Facilities

The Matrix Group maintains two focus group facilities located in an office building. The dimensions of the facility are given below.

Dimensions (in feet)
Viewing Seats


Available Recording Media

  • VHS Tape
  • DVD
  • Audio Cassette

We also employ:

  • Focus Group Moderators
  • In-Depth Interviewers.

More about the Focus Group Facility
Excellent location near I-95 and I-64, just minutes away from Central Kentucky's largest retail shopping area, restaurants and lodging. Very professional and accommodating staff.

Recruitment Activities

We recruit participants for the following types of projects:

  • In-House Focus Groups
  • Third-Party Focus Groups
  • One-on-One In-Depth Interviews
  • Consumer Panels
  • Central Location Studies
Recruiting and Panel Services

We maintain a proprietary research panel for your use. Below are the panel's specs:

Size (n)
Recruitment Method

The Matrix Group also maintains a facility for large-scale testing or interviewing that can accommodate 100 interviewees.

Other Services

In addition to designing and hosting web-surveys (deployed using in-house software), we also conduct:

  • Mystery Shopping
  • In-Store Demos
  • Taste Tests
  • Intercept Interviews
  • Web Survey Design and Hosting

and engage in the following research studies and related activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Forecasting & Trend Research
  • Mail Surveys
  • New Product Development
  • Political & Social Polling
  • Satisfaction Studies
  • Strategic Planning
  • Test Markets
  • Usability Studies (recruiting)
Facility Photos

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