Full Service Research
Research Project Design
Online Surveys
CATI Surveys
Data Collection and Processing
Research Analysis

• Marketing
• Advertising
• Public Relations
• Direct Marketing
• R&D

• Brand and advertising tracking
• Branding/repositioning
• Competitive impact assessment
• Concept/product evaluation
• Corporate reputation
• Customer satisfaction benchmark & tracking
• Hispanic Market Studies (hablamos espanol)
• Identification of market gaps & opportunities
• Low-incidence studies
• Marketing database enhancement
• Opinion polling
• Public Issues

Healthcare Professional Flexible Online Omnibus:

A quick-turnaround, cost-effective, weekly online research tool designed to facilitate custom surveys targeted to U.S. physicians, dentists, nurses and pharmacists.

You select the target group, field date, sample size and survey length. You have exclusive access to the target sample.

Omnibus runs on a weekly schedule.

To provide comprehensive, articulate, proactive
support to the resolution of marketing problems
in a time and cost effective manner.

Incorporated 1991 with in-depth experience in broad range of industries, including:

• Cosmetics
• Health and Beauty Aids
• Healthcare
• Hotels/Resorts
• Insurance
• OTC Medicines
• Package Goods
• Personal Products
• Pharmaceuticals
• Publishing
• Services
• Tobacco
• Travel and Tourism
• Weight Loss

USA/DIRECT is experienced in all aspects
of data analysis including advanced statistical
techniques to identify the factors which drive
market dynamics and to predict the impact of
market changes (new product introductions,
competitive entries, pricing changes, etc.)

Key survey results are illustrated in charted form
for ease of communication.

Below is a sampling of the types of projects USA/DIRECT can undertake for you:

• Attitudinal Studies
• Benchmarking
• Brand Equity & Related Studies
• Concept Testing
• Database Enhancement
• Mail Surveys
• Multi-Lingual Interviewing
• New Product Testing
• Omnibus Studies
• Political & Social Polling
• Satisfaction Studies
• Segmentation
• Test Markets
• Tracking Studies
• Usability Studies