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Contact Information

505 Burrard St., Suite 2100
Vancouver, BC

Main Tel: 604-647-1980
Toll Free: 877-647-7255
Fax: 604-647-1005

Jason Smith
SVP Sales & Marketing
Tel: 604.647.3567

Andrew Reid
Tel: 604-647-1999

Rich Adam
VP Business Development
Tel: 416-323-5778

Kris Hartvigsen
Dir. Business Development
Tel: 604-647-3580

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Primary Business Activities

Web-Based Research Services
Web Surveys
Data Collection

We have two core products:

  • Panel Management Software
  • Ad, Product or Retail testing online with multi media & 3D environments.
Description of Capabilities

Vision Critical provides Fortune 500 organizations with an industry leading software platform and rich media 3D applications for Internet based market research.

Build a custom online panel with Panel+, a web-based platform for developing, conducting and managing online research.

Enhance your research with Fusion, an interactive suite of rich media applications and 3D environments for ad, product or retail testing.

All of our products include a team of advisory panel architects to assist with sample sourcing, project and respondent management and technical support.

Description of Specialties

Vision Critical enables any company to manage and deploy their own customer advisory panel. Our system provides organizations a robust and easy to use method to engage and learn from a fixed group of customers.

Mission Statement
We simplify the research process by uniting design and technology, empower end-clients with the most recent in customer intelligence, and enrich market research with the latest advancements in multi media and 3D technology.

Vision Critical was established in 2000 to improve market research for both the client and the respondent using the Internet.

In January 2005, Dr. Angus Reid joined the company as CEO. From 1979 to 2000, Dr. Reid was founder and CEO of the Angus Reid Group. Under his direction, the company grew into one of the largest research enterprise in North America and sold to Paris based Ipsos SA in 2000.

A select group of Vision Critical clients include, Nestle, Mattel, Virgin Mobile, Fast Company, NHL and Premera Blue Cross.

Recently, our company was named to the 2006 ‘Ready to Rocket’ list. The list names twenty-five companies that are best positioned to capitalize on the information technology trends.

To learn more about the organization visit

Other Information

We create all data tables in-house using the Panel+ software package.

Vision Critical is highly experienced in building both Consumer and Business research panels, as well as customized online panels for our clients.

In addition to Panel Building, we are also highly experienced in the design and deployment of web surveys (using Panel+ software), and also engage in the following research activities:

  • Attitudinal Studies
  • Benchmarking
  • Brand Equity & Related Studies
  • Concept Testing
  • Data Entry
  • Forecasting & Trend Research
  • New Product Testing
  • Satisfaction Studies
  • Segmentation
  • Test Markets
  • Usability Studies
Facility Photos

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Our clients include:



Virgin Mobile

Fast Company


Premera Blue Cross

Job Opportunities

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