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Contact
Information
Headquarters
505 Burrard St., Suite 2100
Vancouver, BC
Canada
Main
Tel: 604-647-1980
Toll Free: 877-647-7255
Fax: 604-647-1005
vancouver@visioncritical.com
www.visioncritical.com
Jason
Smith
SVP Sales & Marketing
jason.smith@visioncritical.com
Tel: 604.647.3567
Andrew
Reid
President
andrew.reid@visioncritical.com
Tel: 604-647-1999
Rich
Adam
VP Business Development
rich.adam@visioncritical.com
Tel: 416-323-5778
Kris
Hartvigsen
Dir. Business Development
kris.hartvigsen@visioncritical.com
Tel: 604-647-3580
Request
for Proposal
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| Primary
Business Activities |
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 Web-Based
Research Services
Web
Surveys
Data
Collection
We
have two core products:
-
Panel Management Software
-
Ad, Product or Retail testing online with multi
media & 3D environments.
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| Description
of Capabilities |
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Vision
Critical provides Fortune 500 organizations with
an industry leading software platform and rich
media 3D applications for Internet based market
research.
Build
a custom online panel with Panel+, a web-based
platform for developing, conducting and managing
online research.
Enhance
your research with Fusion, an interactive suite
of rich media applications and 3D environments
for ad, product or retail testing.
All
of our products include a team of advisory panel
architects to assist with sample sourcing, project
and respondent management and technical support.
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| Description
of Specialties |
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Vision
Critical enables any company to manage and deploy
their own customer advisory panel. Our system
provides organizations a robust and easy to use
method to engage and learn from a fixed group
of customers.
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| Mission
Statement |
| We
simplify the research process by uniting design
and technology, empower end-clients with the most
recent in customer intelligence, and enrich market
research with the latest advancements in multi media
and 3D technology. |
| History |
|
Vision
Critical was established in 2000 to improve market
research for both the client and the respondent
using the Internet.
In
January 2005, Dr. Angus Reid joined the company
as CEO. From 1979 to 2000, Dr. Reid was founder
and CEO of the Angus Reid Group. Under his direction,
the company grew into one of the largest research
enterprise in North America and sold to Paris
based Ipsos SA in 2000.
A select
group of Vision Critical clients include Monster.com,
Nestle, Mattel, Virgin Mobile, Fast Company, NHL
and Premera Blue Cross.
Recently,
our company was named to the 2006 ‘Ready
to Rocket’ list. The list names twenty-five
companies that are best positioned to capitalize
on the information technology trends.
To
learn more about the organization visit www.visioncritical.com
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| Other
Information |
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We
create all data tables in-house using the Panel+
software package.
Vision
Critical is highly experienced in building both
Consumer and Business research panels, as well
as customized online panels for our clients.
In
addition to Panel Building, we are also highly
experienced in the design and deployment of web
surveys (using Panel+ software), and also engage
in the following research activities:
- Attitudinal
Studies
- Benchmarking
- Brand
Equity & Related Studies
- Concept
Testing
- Data
Entry
- Forecasting
& Trend Research
- New
Product Testing
- Satisfaction
Studies
- Segmentation
- Test
Markets
- Usability
Studies
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