505 Burrard St., Suite 2100
Toll Free: 877-647-7255
SVP Sales & Marketing
VP Business Development
Dir. Business Development
have two core products:
Panel Management Software
Ad, Product or Retail testing online with multi
media & 3D environments.
Critical provides Fortune 500 organizations with
an industry leading software platform and rich
media 3D applications for Internet based market
a custom online panel with Panel+, a web-based
platform for developing, conducting and managing
your research with Fusion, an interactive suite
of rich media applications and 3D environments
for ad, product or retail testing.
of our products include a team of advisory panel
architects to assist with sample sourcing, project
and respondent management and technical support.
Critical enables any company to manage and deploy
their own customer advisory panel. Our system
provides organizations a robust and easy to use
method to engage and learn from a fixed group
simplify the research process by uniting design
and technology, empower end-clients with the most
recent in customer intelligence, and enrich market
research with the latest advancements in multi media
and 3D technology.
Critical was established in 2000 to improve market
research for both the client and the respondent
using the Internet.
January 2005, Dr. Angus Reid joined the company
as CEO. From 1979 to 2000, Dr. Reid was founder
and CEO of the Angus Reid Group. Under his direction,
the company grew into one of the largest research
enterprise in North America and sold to Paris
based Ipsos SA in 2000.
group of Vision Critical clients include Monster.com,
Nestle, Mattel, Virgin Mobile, Fast Company, NHL
and Premera Blue Cross.
our company was named to the 2006 Ready
to Rocket list. The list names twenty-five
companies that are best positioned to capitalize
on the information technology trends.
learn more about the organization visit www.visioncritical.com
create all data tables in-house using the Panel+
Critical is highly experienced in building both
Consumer and Business research panels, as well
as customized online panels for our clients.
addition to Panel Building, we are also highly
experienced in the design and deployment of web
surveys (using Panel+ software), and also engage
in the following research activities:
Equity & Related Studies
& Trend Research