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Contact Information

2191 Defense Highway,
Suite 401
Crofton, MD
21114 USA

Location: Headquarters

Main Tel: 410-721-0500
Toll Free: 800-593-1102
Fax: 410-721-7571

Steve Markenson, President
Tel: 410-721-0500 x109

S. Renee Henley, Senior VP
Tel: 410-721-0500 x124

Allison Booker
VP, Health Care Research

Tel: 410-721-0500 x105

Steve Pankey, Vice President

Tel: 410-721-0500 x123

Susan Landis,
VP, Administration & Finance
Tel: 410-721-0500 x104

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Primary Business Activities

Full Service Research
Research Analysis
Research Project Design
Data Collection & Processing
Moderator Services

Description of Capabilities

As a leading market research firm, WB&A partners with industry leaders and other successful organizations to collect, evaluate and interpret data, in order to provide meaningful information to enhance your organization’s performance.

We enable you to approach business decisions with critical knowledge and keen insight.

Description of Facilities

A full-service, single location office with a 50 station CATI-equipped telephone interviewing center, as well as in-house coding, data processing and project management teams.

Description of Specialties

The main industries we serve include: Health Care; Financial Services; Travel, Tourism & Transportation; Advertising, Public Relations & Consulting Firms; Associations & Non-Profits, and Government

The methodologies we use include:

  • Telephone interviews
  • Mail/Self-administered interviews
  • Online surveys
  • On-site intercept/Exit interviews
  • Focus groups
  • Mini-groups
  • Triads and dyads
  • In-depth telephone interviews
  • One-on-one personal interviews
  • Executive interviews
  • Hybrid/Mixed methodologies
Mission Statement

The mission of WB&A Market Research is to help you improve the way you do business by discovering new insights and opportunities, developing better ways to serve your customers, and learning how to grow your market share.

Company History

Since 1987, WB&A has been an essential resource to our clients, serving their needs throughout the research process; from questionnaire design to data collection, through analysis and reporting.

We have worked hard to become a partner in our clients’ success.

As such, we have grown from a sole proprietorship to now more than twenty full-time research professionals, and our clients include some of the most well-known and successful organizations in their field.

Telephone Call Center

WB&A maintains a 50 station, CATI-equipped (CfMC platform) call center.

  • All CATI surveys are programmed by our in-house team of professionals.

  • Clients may monitor telephone interviews, live as they happen via audio links.

  • Our supervisor to interviewer ratio is 1 to 10.

  • Approximately 10% of our interviewers are at the "executive level."

Data Analysis

Cross tabulation tables are created in-house by our seasoned staff of analysts; we normally use Wincross for such tasks.

We are proficient in many analytical techniques, including:

  • Regression
  • Factor Analysis
  • Market Segmentation
  • Correlation
  • Key Driver Analysis
  • Brand Equity
Other Services
  • Attitudinal-Studies
  • Benchmarking
  • Brand-Equity
  • Concept Testing
  • Data Entry
  • In-Store Demos
  • Intercept Interviews
  • Mail Surveys
  • Mystery Shops
  • New Product Testing
  • Omnibus Studies
  • Satisfaction
  • Segmentation
  • Taste Tests
  • Usability Studies
  • Web-Based Surveys (on the CfMC platform)

Client list is currently unavailable.

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